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~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz im Buch"
~type_genre:"Sammlung"
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Search: subject_exact:"Computerspiel"
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Internet marketing
Konsumentenverhalten
Computerspiel
252
Video game
252
Social Web
28
Social web
28
E-Learning
25
E-learning
25
Online-Marketing
23
Advertising effects
21
Deutschland
21
Game theory
21
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21
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21
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15
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13
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11
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10
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Waiguny, Martin K. J.
2
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1
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1
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1
Arora, Nupur
1
Aydawaty Binti Mohd Ali
1
Baier, Daniel
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Ho, Shu-chun
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1
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1
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1
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1
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1
Kuhn, Kerri-Ann L.
1
Lee, Mira
1
Limperos, Anthony M.
1
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1
Matías Batalla, David de
1
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Application of gaming in new media marketing
3
Digital advertising : theory and research
2
Handbook of research on effective advertising strategies in the social media age
2
The Routledge companion to digital consumption
2
Transforming gaming and computer simulation technologies across industries
2
Advertising, promotion, and new media
1
Big data marketing strategies for superior customer experience
1
Breaking new ground in theory and practice
1
Computer-mediated marketing strategies : social media and online brand communities
1
Conference proceedings trends in business communication 2016
1
Contemporary trends in innovative marketing strategies
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
Digital innovations for customer engagement, management, and organizational improvement
1
Digital marketing strategies and models for competitive business
1
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
1
Enhancing knowledge development in marketing ; Vol. 21
1
Gendering theory in marketing and consumer research
1
Handbook of research on leveraging consumer psychology for effective customer engagement
1
Information communication technologies and emerging business strategies
1
Leitfaden Online-Marketing ; [Bd. 1]
1
Leveraging consumer behavior and psychology in the digital economy
1
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
1
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
1
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
1
The Routledge companion to advertising and promotional culture
1
The business of gamification : a critical analysis
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The entrepreneurship-innovation-marketing interface : 3rd Symposium, Cottbus
1
Utilizing gamification in servicescapes for improved consumer engagement
1
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ECONIS (ZBW)
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1
Gaming, esports, and Spanish consumer behavior
Matías Batalla, David de
;
López Tenorio, Pablo José
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 304-320)
.
2024
Persistent link: https://www.econbiz.de/10014519932
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2
Skins in the game : fashion branding and commercial video games
Reay, Emma
;
Wanick, Vanissa
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 73-90)
.
2023
Persistent link: https://www.econbiz.de/10013542110
Saved in:
3
An assessment of "advergames" implementation : analysis of market strategies in digital marketing towards a user experience qualitative rating
González Salinas, María
;
Blanes Sebastián, María …
- In:
Big data marketing strategies for superior customer …
,
(pp. 131-164)
.
2023
Persistent link: https://www.econbiz.de/10014365894
Saved in:
4
Omnichannel marketing applications in game industry
Üstündağ, Mert
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 305-315)
.
2021
Persistent link: https://www.econbiz.de/10012492855
Saved in:
5
Gamification in e-commerce : enhancing digital customer engagement through game elements
Huseynov, Farid
- In:
Digital innovations for customer engagement, …
,
(pp. 144-161)
.
2020
Persistent link: https://www.econbiz.de/10012237990
Saved in:
6
Examining perceived value influence mobile game addiction : a case of Turkish young adults
Yildirim, Seda
- In:
Leveraging consumer behavior and psychology in the …
,
(pp. 133-152)
.
2020
Persistent link: https://www.econbiz.de/10012242900
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7
Towards better understanding of children's relationships with online games and advergames
Ben Yahia, Ali
;
Ben Saad, Sihem
;
Abida, Fatma Choura
- In:
Utilizing gamification in servicescapes for improved …
,
(pp. 175-193)
.
2020
Persistent link: https://www.econbiz.de/10012231265
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8
Marketing to gamers : the effects of video game streams on consumer attitudes and behaviors
Foster, Lisa Brianne
;
Dunn, Robert Andrew
- In:
Digital marketing strategies and models for competitive …
,
(pp. 160-186)
.
2020
Persistent link: https://www.econbiz.de/10012231314
Saved in:
9
On the activating power of gamification - empirical evidence from an online community
Mutter, Tobias
-
2015
Persistent link: https://www.econbiz.de/10011343798
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10
Gamification and advergaming : an overview of the innovative brain tool in the field of advertising
Aggarwal, Aanchal
;
Arora, Nupur
- In:
Application of gaming in new media marketing
,
(pp. 23-35)
.
2019
Persistent link: https://www.econbiz.de/10011913747
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