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~subject:"Internet marketing"
~subject:"Marketing"
~subject:"Theory"
~subject:"Werbung"
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Search: "European journal of marketing : EJM"
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European journal of marketing : EJM
208
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All
ECONIS (ZBW)
208
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91
Snowball to avalnache : understanding the different predictors of the intention to propagate online marketing messages
Chiu, Hung-chang
;
Pant, Anurag
;
Hiesh, Yi-ching
;
Lee, Monle
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1255-1273
Persistent link: https://www.econbiz.de/10010414789
Saved in:
92
Segmenting consumer reactions to social network marketing
Campbell, Colin
;
Ferraro, Carla
;
Sands, Sean
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 432-452
Persistent link: https://www.econbiz.de/10010371326
Saved in:
93
A customer lifetime value model for the banking industry : a guide to marketing actions
Ekinci, Yeliz
;
Uray, Nimet
;
Ülengin, Füsun
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 761-784
Persistent link: https://www.econbiz.de/10010371622
Saved in:
94
How funny was that? : uncovering humor mechanisms
Spielmann, Nathalie
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1892-1910
Persistent link: https://www.econbiz.de/10010429751
Saved in:
95
The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites : a consumer perspective
Roy, Sanjit Kumar
;
Lassar, Walfried M.
;
Butaney, Gul T.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1828-1849
Persistent link: https://www.econbiz.de/10010429758
Saved in:
96
Standing out from the crowd : niche product choice as a form of conspicuous consumption
Schaefers, Tobias
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1805-1827
Persistent link: https://www.econbiz.de/10010429760
Saved in:
97
Multichannel advertising : does print advertising affect search engine advertising?
Olbrich, Rainer
;
Schultz, Carsten D.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1731-1756
Persistent link: https://www.econbiz.de/10010429764
Saved in:
98
The impact of text product reviews on sales
Moon, Sangkil
;
Park, Yoonseo
;
Kim, Yong Seog
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2176-2197
Persistent link: https://www.econbiz.de/10010461789
Saved in:
99
Be rational or be emotional : advertising appeals, service types and consumer responses
Zhang, Hongxia
;
Sun, Jin
;
Liu, Fang
;
Knight, John G.
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2105-2126
Persistent link: https://www.econbiz.de/10010461802
Saved in:
100
The elaboration likelihood model : review, critique and research agenda
Kitchen, Philip J.
;
Kerr, Gayle
;
Schultz, Don E.
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2033-2050
Persistent link: https://www.econbiz.de/10010461813
Saved in:
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