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~subject:"Internet marketing"
~subject:"Marketing"
~subject:"Theory"
~subject:"Werbung"
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Search: "European journal of marketing : EJM"
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European journal of marketing : EJM
208
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ECONIS (ZBW)
208
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71
Cultural drivers and trust outcomes of consumer perceptions of organizational unethical marketing behavior
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 525-556
Persistent link: https://www.econbiz.de/10009733013
Saved in:
72
Local revenue response to service quality : spatial effects in seasonal ticket revenue data
Müller, Sven
;
Haase, Knut
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1391-1416
Persistent link: https://www.econbiz.de/10011409358
Saved in:
73
Market practices in countercultural market emergence
Hietanen, Joel
;
Rokka, Joonas
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1563-1588
Persistent link: https://www.econbiz.de/10011409465
Saved in:
74
Concrete and abstract goals associated with the consumption of environmentally sustainable products
Ramirez, Edward
;
Jiménez, Fernando R.
;
Gau, Roland
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1645-1665
Persistent link: https://www.econbiz.de/10011409527
Saved in:
75
When James Bond shows off his Omega : does product placement affect its media host?
Marchand, André
;
Hennig-Thurau, Thorsten
;
Best, Sabine
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1666-1685
Persistent link: https://www.econbiz.de/10011409536
Saved in:
76
The effects of location-based-services on consumer purchase intention at point of purchase
Gazley, Aaron
;
Hunt, Adam
;
McLaren, Lachlan
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1686-1708
Persistent link: https://www.econbiz.de/10011409558
Saved in:
77
Should consumers request cost transparency?
Simintiras, Antonis C.
;
Dwivedi, Yogesh Kumar
;
Kaushik, …
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1961-1979
Persistent link: https://www.econbiz.de/10011449386
Saved in:
78
Commentary: is cost transparency necessarily good for consumers?
Kuah, Adrian T. H.
;
Weerakkody, Vishanth
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1980-1986
Persistent link: https://www.econbiz.de/10011453343
Saved in:
79
Names versus faces : examining spokesperson-based congruency effects in advertising
Ilicic, Jasmina
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10010519631
Saved in:
80
On "being there" : a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences
Carrillat, François A.
;
Astous, Alain d'
;
Bellavance, …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 621-642
Persistent link: https://www.econbiz.de/10011309579
Saved in:
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