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~subject:"Internet marketing"
~subject:"Online-Marketing"
~subject:"United States"
~type_genre:"Case study"
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
11
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9
Handbook of research on integrating social media into strategic marketing
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Crowdfunding : the corporate era
3
Digital and social media marketing : a results-driven approach
3
Pervasive advertising
3
E-marketing ; Vol. 1
2
Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
2
Internet economics
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Journal of promotion management : JPM
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Palgrave pivot
2
Premier reference source
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Advanced digital marketing strategies in a data-driven era
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Advances in marketing, customer relationship management, and e-services (AMCRMES)book series
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Advances in social networking and online communities (ASNOC) book series
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CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
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Chandos Publishing social media series
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Customer-centric marketing strategies : tools for building organizational performance
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Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Die Produktivität von Musikkulturen
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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E-adoption and socio-economic impacts : emerging infrastructural effects
1
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E-marketing ; Vol. 2
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E-marketing ; Vol. 3
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E-marketing in developed and developing countries : emerging practices
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Entrepreneurship marketing : principles and practice of SME marketing
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ECONIS (ZBW)
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Social media and civil society organizations (CSOS) : transformed challenges for governance
Steen-Johnsen, Kari
;
Enjolras, Bernard
- In:
Cases on strategic social media utilization in the …
,
(pp. 237-260)
.
2015
Persistent link: https://www.econbiz.de/10010507826
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62
Developing social media policies : a team learning approach
Jones, Jennifer Amanda
- In:
Cases on strategic social media utilization in the …
,
(pp. 210-236)
.
2015
Persistent link: https://www.econbiz.de/10010507827
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63
Aligning the virtual with the physical : social media, strategy, and Arts and Gardens
Dumont, Georgette E.
- In:
Cases on strategic social media utilization in the …
,
(pp. 184-208)
.
2015
Persistent link: https://www.econbiz.de/10010507828
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64
Social marketing : global perspectives, strategies and effects on consumer behavior
Evans, W. Douglas
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10013550815
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65
Social Media Handbuch : Theorien, Methoden, Modelle und Praxis
Michelis, Daniel
(
ed.
);
Schildhauer, Thomas
(
ed.
)
-
2015
-
3., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013544068
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66
Mobile marketing management : case studies from successful practices
Hua, Hongbing
-
2019
Persistent link: https://www.econbiz.de/10011995452
Saved in:
67
Influencer-Marketing : Strategie, Briefing, Monitoring
Funke, Sven-Oliver
-
2019
-
1. Auflage
Persistent link: https://www.econbiz.de/10011893433
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68
Ethnographic research in service marketing : theory, methods, and practice
Koskull, Catharina von
- In:
Field guide to case study research in …
,
(pp. 101-145)
.
2014
Persistent link: https://www.econbiz.de/10011413778
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69
Social media marketing in emerging economies : case study of three Indian firms
Bakshi, Madhupa
;
Mishra, Prashant
- In:
Harnessing the power of social media and web analytics
,
(pp. 79-101)
.
2014
Persistent link: https://www.econbiz.de/10010340872
Saved in:
70
Pricing, online marketing behavior, and analytics
Viglia, Giampaolo
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010517414
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