//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Internet marketing"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Journal of marketing theory and practice."
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Werbewirkung
Consumer behaviour
170
Konsumentenverhalten
170
USA
125
United States
125
Salespeople
38
Social Web
38
Social web
38
Verkaufspersonal
38
Brand management
35
Markenführung
35
Advertising effects
34
Brand image
34
Markenimage
34
Personality psychology
32
Persönlichkeitspsychologie
32
Beziehungsmarketing
30
Customer satisfaction
30
Kundenzufriedenheit
30
Relationship marketing
30
Marketing management
29
Marketingmanagement
29
Einzelhandel
26
Online-Marketing
26
Retail trade
26
Marketing theory
25
Marketingtheorie
25
Kaufentscheidung
23
Purchase decision
23
Online retailing
22
Online-Handel
22
Marketing
20
Viral marketing
20
Virales Marketing
20
Brand
19
Emotion
19
Markenartikel
19
Sales behaviour
19
Verkaufsverhalten
19
more ...
less ...
Online availability
All
Undetermined
38
Type of publication
All
Article
55
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
55
Case study
1
Fallstudie
1
Language
All
English
55
Author
All
D'Souza, Giles
2
Ghosh Chowdhury, Tilottama
2
Micu, Camelia C.
2
Addo, Prince Clement
1
Aggarwal, Praveen
1
Akpatsa, Samuel Kofi
1
Alhouti, Sarah
1
Allaway, Arthur W.
1
An, Enxi
1
Anaza, Nwamaka A.
1
Andonova, Yana
1
Angeloni, Silvia
1
Barry, James M.
1
Bennett, Delancy H. S.
1
Besharat, Ali
1
Blanchflower, Tiffany M.
1
Blodgett, Jeffrey G.
1
Bose, Mousumi
1
Branchik, Blaine J.
1
Briggs, Elten
1
Bright, Laura F.
1
Bruce, Margaret
1
Brunetti, Federico
1
Butler, Timothy D.
1
Carlson, Les
1
Carter, Alexander E.
1
Carvalho, Amélia
1
Cha, Taihoon
1
Cobbs, Joe
1
Confente, Ilenia
1
Coolsen, Michael K.
1
Cort, Kathryn T.
1
Coulter, Robin A.
1
Cui, Annie Peng
1
Cummins, R. Glenn
1
Daly, Joseph P.
1
Das, Neel
1
Duman, Teoman
1
Dwivedi, Abhishek
1
Edmondson, Diane R.
1
more ...
less ...
Published in...
All
Journal of marketing theory and practice
30
Journal of marketing theory and practice : JMTP
25
Source
All
ECONIS (ZBW)
55
Showing
1
-
10
of
55
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social media snap judgments : the effect of social media-based brand cues on purchase intention
Stewart, Kristin
;
Perren, Rebeca
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
3
,
pp. 311-329
Persistent link: https://www.econbiz.de/10014574496
Saved in:
2
Beyond stars : role of discrete emotions on online consumer review helpfulness
Srivastava, Vartika
;
Kalro, Arti D.
;
Raizada, Gaurav
; …
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
2
,
pp. 137-157
Persistent link: https://www.econbiz.de/10014514622
Saved in:
3
The impact of Persuasion knowledge cues on social media engagement : a look at pet influencer marketing
Myers, Susan
;
Sen, Sandipan
;
Syrdal, Holly
;
Woodroof, Parker
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10014447777
Saved in:
4
Examining the effects of Facebook's personalized advertisements on brand love
Tran, Trang
;
Blanchflower, Tiffany M.
;
Lin, Chien-Wei
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014447780
Saved in:
5
An exploration of first-time dads’ sharenting with social media marketers : implications for children’s online privacy
Fox, Alexa K.
;
Hoy, Mariea Grubbs
;
Carter, Alexander E.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
2
,
pp. 185-196
Persistent link: https://www.econbiz.de/10014299397
Saved in:
6
Eric is bad, but Erica is worse : greater negativity bias toward female brands
Ozcan, Timucin
;
Hair, Michael
;
Hattat, Ahmet M.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
3
,
pp. 300-315
Persistent link: https://www.econbiz.de/10014299428
Saved in:
7
Advancing our understanding of the theory and practice of social media marketing : introduction to the special issue
Tuten, Tracy L.
;
Mintu-Wimsatt, Alma
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011884464
Saved in:
8
Big names and small price tags : an analysis of celebrity endorsement on consumers' perceptions of price, quality, and intent to purchase
Bennett, Delancy H. S.
;
Anaza, Nwamaka A.
;
Andonova, Yana
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
2
,
pp. 154-171
Persistent link: https://www.econbiz.de/10013358762
Saved in:
9
Modeling the differential effect of brand strength on the sales effect of advertising
Kawahara, Tatsuya
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 342-360
Persistent link: https://www.econbiz.de/10013358781
Saved in:
10
Digital analytics approach to understanding short video advertising in digital marketing
Addo, Prince Clement
;
Akpatsa, Samuel Kofi
;
Nukpe, Philip
; …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 405-420
Persistent link: https://www.econbiz.de/10013358789
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->