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~subject:"Internet marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
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Internet marketing
Fuzzy sets
4,716
Fuzzy-Set-Theorie
4,716
Multi-criteria analysis
1,295
Multikriterielle Entscheidungsanalyse
1,295
AHP approach
757
AHP-Verfahren
757
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678
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678
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444
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444
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412
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318
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188
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fuzzy logic
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Kumar, Anil
3
Dash, Manoj Kumar
2
Srivastava, Praveen Ranjan
2
Agarwal, Vernika
1
Anshu, Kumari
1
Arroyo-Cañada, Francisco-Javier
1
Balouchi, Mina
1
Chen, Long-Sheng
1
Chu, Ta-Chung
1
D'Onofrio, Sara
1
Dahooie, Jalil Heidary
1
Dubey, Ashish
1
Estiri, Mehrdad
1
Gaur, Loveleen
1
Ghandour, Ahmad
1
Gil-Lafuente, Jaime
1
Hoebel, Natascha
1
Hu, Jan-shiun
1
Janmohammadi, Mahshid
1
Kahraman, Cengiz
1
Kaltenrieder, Patrick
1
Kar, Arpan Kumar
1
Karasan, Ali
1
Karaşan, Ali
1
Khanmohammadi, Ehsan
1
Khatwan, Gauravi
1
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1
Kreuzer, Stanislav
1
Kysely, Miroslav
1
Lekakos, George
1
Li, Yongli
1
Lin, Shiang-Lin
1
Maier, Christian
1
Mattke, Jens
1
Mayopu, Richard G.
1
Misirlis, Nikolaos
1
Nalluri, Venkateswarlu
1
Portmann, Edy
1
Reis, Lea
1
Sevim, İsmail
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Fuzzy methods for customer relationship management and marketing : applications and classifications
2
Fuzzy optimization and multi-criteria decision making in digital marketing
2
Electronic commerce research
1
Foundations of Management : the journal of Warsaw University of Technology
1
Handbook of research on intelligent techniques and modeling applications in marketing analytics
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of economics and business research
1
International journal of information systems and change management : IJISCM
1
International journal of services technology and management : IJSTM
1
Journal of Tourism, Heritage & Services Marketing : JTHSM
1
Journal of decision systems
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Journal of modelling in management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of the Operational Research Society
1
Oeconomia Copernicana
1
Operational research : an international journal
1
Premier reference source
1
Strategic system assurance and business analytics
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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ECONIS (ZBW)
24
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1
A novel advertising media selection framework for online games in an intuitionistic fuzzy environment
Dahooie, Jalil Heidary
;
Estiri, Mehrdad
;
Janmohammadi, …
- In:
Oeconomia Copernicana
13
(
2022
)
1
,
pp. 109-150
Persistent link: https://www.econbiz.de/10013255811
Saved in:
2
Modeling the key attributes for improving customer repurchase rates through mobile advertisements using a fuzzy mixed approach
Nalluri, Venkateswarlu
;
Mayopu, Richard G.
;
Chen, Long-Sheng
- In:
Journal of modelling in management
19
(
2024
)
1
,
pp. 145-168
Persistent link: https://www.econbiz.de/10014486290
Saved in:
3
The consideration factors of adopting location-based advertising push platform
Yang, Heng-Li
;
Lin, Shiang-Lin
- In:
International journal of information systems and change …
13
(
2023
)
3
,
pp. 209-233
Persistent link: https://www.econbiz.de/10014443571
Saved in:
4
Celebrity selection in social media ecosystems : a flexible and interactive framework
Shukla, Shekhar
;
Dubey, Ashish
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 189-220
Persistent link: https://www.econbiz.de/10013277400
Saved in:
5
Associating Facebook measurable activities with personality traits : a fuzzy sets approach
Misirlis, Nikolaos
;
Lekakos, George
;
Vlachopoulou, Maro
- In:
Journal of Tourism, Heritage & Services Marketing : JTHSM
4
(
2018
)
2
,
pp. 10-16
Persistent link: https://www.econbiz.de/10012156961
Saved in:
6
Ranking objectives of advertisements on Facebook by a fuzzy TOPSIS method
Chu, Ta-Chung
;
Kysely, Miroslav
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 881-916
Persistent link: https://www.econbiz.de/10012698532
Saved in:
7
An extended TODIM method to rank products with online reviews under intuitionistic fuzzy environment
Zhang, Donglai
;
Li, Yongli
;
Wu, Chong
- In:
Journal of the Operational Research Society
71
(
2020
)
2
,
pp. 322-334
Persistent link: https://www.econbiz.de/10012215741
Saved in:
8
Fuzzy DEMATEL approach to identify the factors influencing efficiency of Indian retail websites
Gaur, Loveleen
;
Agarwal, Vernika
;
Anshu, Kumari
- In:
Strategic system assurance and business analytics
,
(pp. 69-84)
.
2020
Persistent link: https://www.econbiz.de/10012240764
Saved in:
9
Herd behavior in social media : the role of Facebook likes, strength of ties, and expertise
Mattke, Jens
;
Maier, Christian
;
Reis, Lea
;
Weitzel, Tim
- In:
Information & management : the internat. journal of …
57
(
2020
)
8
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012418413
Saved in:
10
Combined fuzzy theory and Delphi method for instruments designing framework of online marketing flexibility dimensions
Kumar, Anil
;
Sindhwani, Piyush
;
Trivedi, Shrawan Kumar
- In:
International journal of services technology and …
26
(
2020
)
4
,
pp. 341-356
Persistent link: https://www.econbiz.de/10012503583
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