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~subject:"Internet marketing"
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Search: subject:"Digital influencers"
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Internet marketing
Consumer behaviour
9
Konsumentenverhalten
9
Digital influencers
7
Online-Marketing
7
Social Web
6
Social web
6
Viral marketing
4
Virales Marketing
4
digital influencers
4
Confidence
2
Credibility
2
Decision
2
Digitalisierung
2
Digitization
2
Entscheidung
2
Vertrauen
2
influencer marketing
2
social media
2
Advertising effects
1
Argument quality
1
Attitude
1
B-to-B-Marketing
1
Befragung
1
Bekleidungsindustrie
1
Beschaffung
1
Brand management
1
Brasilien
1
Brazil
1
Business-to-business marketing
1
Buying decision
1
Celebrity endorsement
1
Celebrity-Werbung
1
Clothing industry
1
Competence
1
Deregulation
1
Deregulierung
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Emotion
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Fashion
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Boistel, Philippe
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Camilleri, Mark Anthony
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Casais, Beatriz
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Dada, Shehrazed
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Dias, Álvaro Lopes
1
Gomes, Marina Alexandra
1
Islam, Tahir
1
Javed, Sara
1
Jazi, Salima
1
Laroutis, Dimitri
1
Loureiro, Sandra Maria Correia
1
Marques, Inês Rios
1
Marques, Susana Henriques
1
Rashidin, Md. Salamun
1
Rosário, João Ferreira do
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Shamim, Komal
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International journal of internet marketing and advertising : IJIMA
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Economic research
1
Journal of global fashion marketing : JGfM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Strategic corporate communication in the digital age
1
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ECONIS (ZBW)
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1
Purchasing intentions and
digital
influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
2
The impact of
digital
influencers
’ characteristics on purchase intention of fashion products
Gomes, Marina Alexandra
;
Marques, Susana Henriques
; …
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
3
,
pp. 187-204
Persistent link: https://www.econbiz.de/10013270709
Saved in:
3
The impact of
digital
influencers
on consumer behavior : towards a conceptual framework of purchase intention
Dada, Shehrazed
;
Jazi, Salima
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 195-205)
.
2022
Persistent link: https://www.econbiz.de/10013338079
Saved in:
4
Digital influencer marketing : how message credibility and media credibility affect trust and impulsive buying
Shamim, Komal
;
Islam, Tahir
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
4
,
pp. 601-626
Persistent link: https://www.econbiz.de/10013415460
Saved in:
5
Investigating the impact of
digital
influencers
on consumer decision-making and content outreach : using dual AISAS model
Javed, Sara
;
Rashidin, Md. Salamun
;
Xiao, Yun
- In:
Economic research
35
(
2022
)
1,2
,
pp. 1183-1210
Persistent link: https://www.econbiz.de/10014380832
Saved in:
6
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
7
The effect of macro celebrity and micro influencer endorsements on consumer-brand engagement on Instagram
Marques, Inês Rios
;
Casais, Beatriz
;
Camilleri, Mark …
- In:
Strategic corporate communication in the digital age
,
(pp. 131-143)
.
2021
Persistent link: https://www.econbiz.de/10012491518
Saved in:
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