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~subject:"Internet marketing"
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Search: subject:"SKEPTICISM"
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Internet marketing
Consumer behaviour
100
Konsumentenverhalten
99
Wirtschaftsprüfung
66
Financial audit
65
Skepticism
60
professional skepticism
55
Corporate social responsibility
46
skepticism
42
Corporate Social Responsibility
38
Advertising effects
36
Werbewirkung
36
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32
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31
Professional skepticism
30
Dienstleistungsqualität
22
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22
consumer skepticism
18
Cause-related marketing
17
Green marketing
17
Cause-Related Marketing
16
Environmental consciousness
16
Experiment
16
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Umweltbewusstsein
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Öko-Marketing
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15
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15
Relationship marketing
15
Vertrauen
15
Betrug
14
Public relations
14
Öffentlichkeitsarbeit
14
Brand image
13
Markenimage
13
Consumer skepticism
12
Environmental management
12
Online-Marketing
12
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12
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Bailey, Ainsworth Anthony
1
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Chen, Huan
1
Chen, Ruolan
1
Chung, Yoo Jin
1
Costa Filho, Murilo Carrazedo
1
Dima, Alexandra L.
1
Dobrinić, Damir
1
Dobrinić, Dunja
1
Gregurec, Iva
1
Hernandez, José Mauro da Costa
1
Huang, Bo
1
Jiang, Zhenhui
1
Joireman, Jeff
1
Kareklas, Ioannis
1
Kim, Eunice
1
Lee, Susanna S.
1
Lee, Yu-Hao
1
Li, Xiuping
1
Li, Yuan
1
Liu, Martin J.
1
Liu, Richie L.
1
Lu, Xianghua
1
Mishrab, Aditya Shankar
1
Natarajan, Manoraj
1
Periaiya, Sridevi
1
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1
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1
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Vaishnav, Khushboo
1
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1
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International journal of consumer studies
2
Journal of marketing communications
2
Information systems research : ISR
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Journal of promotion management : innovations in planning and applied research
1
The journal of product & brand management
1
Zbornik radova Ekonomskog Fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu
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ECONIS (ZBW)
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1
Revealing consumer review attitude through online review and website cues
Natarajan, Manoraj
;
Periaiya, Sridevi
- In:
Journal of consumer marketing
41
(
2024
)
3
,
pp. 261-280
Persistent link: https://www.econbiz.de/10014519735
Saved in:
2
Examining the factors of influence on avoiding personalized ads on Facebook
Dobrinić, Damir
;
Gregurec, Iva
;
Dobrinić, Dunja
- In:
Zbornik radova Ekonomskog Fakulteta u Rijeci : časopis …
39
(
2021
)
2
,
pp. 401-428
Persistent link: https://www.econbiz.de/10012804709
Saved in:
3
When transparency pays off : enticing sceptical consumers with two-sided advertising
Hernandez, José Mauro da Costa
;
Costa Filho, Murilo …
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 317-333
Persistent link: https://www.econbiz.de/10014248867
Saved in:
4
Response to social media influencers : consumer dispositions as drivers
Bailey, Ainsworth Anthony
;
Mishrab, Aditya Shankar
; …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1979-1998
Persistent link: https://www.econbiz.de/10014335662
Saved in:
5
Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan
;
Yuan, Ruizhi
;
Huang, Bo
;
Liu, Martin J.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
Saved in:
6
How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities' native advertising effectiveness
Lee, Susanna S.
;
Chen, Huan
;
Lee, Yu-Hao
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 149-162
Persistent link: https://www.econbiz.de/10012798141
Saved in:
7
Predicting consumer avoidance of native advertising on social networking sites : a survey of facebook users
Chung, Yoo Jin
;
Kim, Eunice
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012385169
Saved in:
8
Examining the effect of positive online reviews on consumers' decision making : the valence framework
Xiao, Lin
;
Li, Yuan
- In:
Journal of global information management : an official …
27
(
2019
)
3
,
pp. 159-181
Persistent link: https://www.econbiz.de/10012060615
Saved in:
9
Leveraging user-generated content for product promotion : the effects of firm-highlighted reviews
Yi, Cheng
;
Jiang, Zhenhui
;
Li, Xiuping
;
Lu, Xianghua
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 711-725
Persistent link: https://www.econbiz.de/10012118878
Saved in:
10
Images paired with concrete claims improve skeptical consumers' responses to advertising promoting a firm’s good deeds
Joireman, Jeff
;
Liu, Richie L.
;
Kareklas, Ioannis
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011852916
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