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~subject:"Internet marketing"
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Search: subject:"Sensory Marketing"
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Internet marketing
Consumer behaviour
110
Konsumentenverhalten
110
Sensory marketing
73
sensory marketing
67
Perception
52
Wahrnehmung
52
Brand management
35
Markenführung
35
Brand image
31
Markenimage
30
Einzelhandel
16
Marketing management
16
Marketingmanagement
16
Retail trade
16
Music
12
Musik
12
Advertising
11
Beziehungsmarketing
11
Relationship marketing
11
Sensory Marketing
11
Advertising effects
10
Music industry
10
Musikwirtschaft
10
Online-Marketing
10
Tourism marketing
10
Tourismusmarketing
10
Werbewirkung
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Brand
9
Werbung
9
Marketing
8
Destination management
7
Destinationsmanagement
7
Holiday behaviour
7
Markenartikel
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Urlaubsverhalten
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Emotion
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Flavour
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Food
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Online retailing
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English
10
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Petit, Olivia
3
Velasco, Carlos
2
Chen, Huan
1
Cowan, Kirsten
1
Damen, Marlou
1
Day, Jonathon
1
Dosquet, Frédéric
1
Fan, Alei
1
Grantz, Thimo
1
Griffart, Clovis
1
Guo, Kexin
1
Haws, Kelly L.
1
Hest, Iris van
1
Horn, Esther
1
Javornik, Ana
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Labrecque, Lauren I.
1
Lee, S. S.
1
Lehto, Xinran Y.
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Lorey, Thierry
1
Lowe, Michael L.
1
Richards-Carpenter, Nastaran Norouzi
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Scott, Shawn P.
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Sheinin, Daniel
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Spence, Charles
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Spielmann, Nathalie
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Building corporate identity, image and reputation in the digital era
1
International journal of consumer studies
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of innovations in digital marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
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The journal of product & brand management
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ECONIS (ZBW)
10
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1
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
2
The effect of stereotypical music on the customer selection of wine in an online environment
Damen, Marlou
;
Hest, Iris van
;
Wernaart, Bart F. W.
- In:
Journal of innovations in digital marketing
2
(
2021
)
2
,
pp. 37-47
Persistent link: https://www.econbiz.de/10014383262
Saved in:
3
Can we turn ASMR experiences into advertising? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.
;
Chen, Huan
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
Saved in:
4
Immersive digital tourism : the role of multisensory cues in digital museum experiences
Guo, Kexin
;
Fan, Alei
;
Lehto, Xinran Y.
;
Day, Jonathon
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
6
,
pp. 1017-1039
Persistent link: https://www.econbiz.de/10014312352
Saved in:
5
How the digital environment and its user experience effects the customer's perception of luxury brands and co-creation of brand value
Richards-Carpenter, Nastaran Norouzi
;
Grantz, Thimo
- In:
Building corporate identity, image and reputation in …
,
(pp. 487-514)
.
2022
Persistent link: https://www.econbiz.de/10012609421
Saved in:
6
We eat first with our (digital) eyes : enhancing mental simulation of eating experiences via visual-enabling technologies
Petit, Olivia
;
Javornik, Ana
;
Velasco, Carlos
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 277-293
Persistent link: https://www.econbiz.de/10013364285
Saved in:
7
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
8
Perception is reality... : how digital retail environments influence brand perceptions through presence
Cowan, Kirsten
;
Spielmann, Nathalie
;
Horn, Esther
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 86-96
Persistent link: https://www.econbiz.de/10012430468
Saved in:
9
Digital
sensory
marketing
: integrating new technologies into multisensory online experience
Petit, Olivia
;
Velasco, Carlos
;
Spence, Charles
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 42-61
Persistent link: https://www.econbiz.de/10011998010
Saved in:
10
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
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