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~subject:"Internet marketing"
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Search: subject:"brand value"
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Subject
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Internet marketing
Brand management
217
Markenführung
216
Brand equity
188
Markenwert
180
Markenimage
155
Brand image
153
Consumer behaviour
95
Konsumentenverhalten
95
Brand
82
Brand value
82
Markenartikel
74
brand value
70
Beziehungsmarketing
32
Relationship marketing
32
Social Web
29
Social web
29
Betriebliche Wertschöpfung
22
Corporate Social Responsibility
22
Corporate social responsibility
22
Value creation
22
Customer integration
20
Deutschland
20
Germany
20
Kundenintegration
20
Markenpolitik
18
Measurement
18
Messung
18
Customer value
17
Marketingmanagement
17
Online-Marketing
17
Brand Value
16
International marketing
16
Internationales Marketing
16
Advertising effects
15
Firm value
15
Kundenwert
15
Marketing management
15
USA
15
United States
15
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Undetermined
8
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13
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4
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11
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2
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2
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2
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2
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1
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English
17
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Dennhardt, Severin
2
Adeola, Ogechi
1
Akagün Ergi̇n, Elif
1
Ananda S
1
Barreda, Albert A.
1
Bilgihan, Anil
1
Brown, Natalie
1
Cheong, Yunjae
1
Dikmen, Asli
1
Dwivedi, Abhishek
1
Ergor, Zeynep Birce
1
Fulgoni, Gian
1
Hajli, Nick
1
Hausmann, Maximilian
1
Hinson, Robert
1
Husain, Uvesh
1
Javed, Sarfaraz
1
Koch, Stefan
1
Mathur, Manisha
1
McDonald, Robert E.
1
Naresh G.
1
Nikhil V. P.
1
Nusair, Khaldoon
1
Okumus, Fevzi
1
Pedersen, Per Egil
1
Sakkthivel, A. M.
1
Solem, Birgit Andrine Apenes
1
Tugrul, Tugba Orten
1
Wang, Xi
1
Wang, Yichuan
1
Xu, Yulan
1
You, Xinyi
1
Zheng, Jie
1
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Handbook of research on integrating social media into strategic marketing
2
International journal of economics and finance
1
International journal of internet marketing and advertising : IJIMA
1
International journal of sports marketing & sponsorship
1
International journal of technology marketing : IJTMkt
1
Journal of advertising research
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : MM
1
Journal of marketing theory and practice : JMTP
1
Palgrave Studies of Marketing in Emerging Economies
1
South Asian journal of management : SAJM
1
Springer Gabler Research
1
Springer eBook Collection
1
SpringerLink / Bücher
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
17
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1
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17
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date (oldest first)
1
Online posting intention : do the social communication and brand equity of esports matter?
Wang, Xi
;
You, Xinyi
;
Xu, Yulan
;
Zheng, Jie
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 161-187
Persistent link: https://www.econbiz.de/10014504965
Saved in:
2
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
Adeola, Ogechi
(
ed.
);
Hinson, Robert
(
ed.
); …
-
2022
Significance of Corporate Social Responsibility in Building Employee Value Proposition and
Brand
Value
in the United Arab Emirates …
Persistent link: https://www.econbiz.de/10013203503
Saved in:
3
Digital marketing as a game changer strategy to enhance brand performance
Husain, Uvesh
;
Javed, Sarfaraz
;
Ananda S
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 107-125
Persistent link: https://www.econbiz.de/10012693492
Saved in:
4
Factors influencing online advertisements of passenger cars : evidence from the Silicon Valley of India
Nikhil V. P.
;
Naresh G.
- In:
South Asian journal of management : SAJM
28
(
2021
)
4
,
pp. 37-56
Persistent link: https://www.econbiz.de/10013040787
Saved in:
5
Examining the efficacy of brand social media communication : a consumer perspective
Dwivedi, Abhishek
;
McDonald, Robert E.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 373-386
Persistent link: https://www.econbiz.de/10012483474
Saved in:
6
Quantifying the long-term effect of social media
Mathur, Manisha
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 19-39
Persistent link: https://www.econbiz.de/10011859030
Saved in:
7
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
8
Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.
;
Bilgihan, Anil
;
Nusair, Khaldoon
; …
- In:
Tourism management : research, policies, practice
57
(
2016
),
pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
Saved in:
9
The role of social media on establishing
brand
value
: a content analysis on banks in Turkey
Ergor, Zeynep Birce
;
Akagün Ergi̇n, Elif
- In:
International journal of economics and finance
8
(
2016
)
3
,
pp. 97-102
Persistent link: https://www.econbiz.de/10011447871
Saved in:
10
Companies and consumers in the transition from traditional to social media
Hausmann, Maximilian
-
2016
Persistent link: https://www.econbiz.de/10011635359
Saved in:
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