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~subject:"Internet marketing"
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Internet marketing
Personalization
1,292
Personalisierung
1,184
Konsumentenverhalten
520
Consumer behaviour
518
Online retailing
398
Online-Handel
398
Electronic Commerce
294
E-commerce
285
Viral marketing
271
Virales Marketing
271
Data Mining
249
Data mining
249
Online-Marketing
219
Social Web
216
Social web
216
Beziehungsmarketing
143
Relationship marketing
143
personalization
138
Customer satisfaction
94
Kundenzufriedenheit
94
Confidence
79
Vertrauen
79
Theorie
72
Experiment
71
Theory
70
Personality psychology
68
Persönlichkeitspsychologie
68
Artificial intelligence
66
Text
64
Internet
62
Künstliche Intelligenz
62
Datenschutz
57
Data protection
56
Digital platform
55
Digitale Plattform
55
Online reviews
55
Werbewirkung
49
Advertising effects
47
Hotel industry
46
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Undetermined
132
Free
27
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Article
195
Book / Working Paper
23
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24
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24
Graue Literatur
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Thesis
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English
209
German
9
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Aggarwal, Rohit
3
Bleier, Alexander
3
Dens, Nathalie
3
Kim, Jihye
3
Kim, Jong Min
3
Lok, Peter
3
Midha, Vishal
3
Sullivan, Nicholas
3
Tran, Trang P.
3
Benlian, Alexander
2
Bockstedt, Jesse
2
Chintagunta, Pradeep K.
2
Eisenbeiß, Maik
2
Esmaeili, Leila
2
Guzman, Francisco
2
Handayani, Nurullita Tri
2
Henning, Christoph
2
Kim, Min-Seong
2
Kumar, Naveen
2
Law, Chun Hung Roberts
2
Li, Hengyun
2
Li, Xiaolin
2
Mai, Feng
2
Noort, Guda van
2
Pelsmacker, Patrick de
2
Rhodes, Jo
2
Sarkar, Sumit
2
Segijn, Claire M.
2
Silberer, Günter
2
Steinmann, Sascha
2
Su, Qiuli
2
Ullrich, Sebastian
2
Usman, Osly
2
Wheeler, S. Christian
2
Wu, Chaojiang
2
Yoganarasimhan, Hema
2
Aakash
1
Aalberts, Robert J.
1
Acquisti, Alessandro
1
Adjei, Mavis T.
1
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ICEC <15, 2013, Turku>
1
Josef Eul Verlag GmbH
1
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Journal of business research : JBR
11
Journal of management information systems : JMIS
8
Journal of retailing and consumer services
7
International journal of contemporary hospitality management
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of retailing
5
Tourism management : research, policies, practice
5
Electronic commerce research
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Information systems research : ISR
4
International journal of advertising : the review of marketing communications
4
International journal of hospitality management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing communications
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Cogent business & management
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of internet marketing and advertising : IJIMA
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of international consumer marketing
3
MIS quarterly
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
The Cornell hospitality quarterly
3
The power of one : gaining business value from personalization technologies
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
European journal of marketing
2
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of electronic commerce : IJEC
2
Journal of consumer marketing
2
Journal of electronic commerce research : JECR
2
Journal of hospitality marketing & management
2
Journal of internet commerce
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Management information systems : mis quarterly
2
Marketing letters : a journal of research in marketing
2
Marketing science
2
Tourism management perspectives : TMP
2
AMS review : official publication of the Academy of Marketing Science
1
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ECONIS (ZBW)
218
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121
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218
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121
Attention and saliency on the internet : evidence from an online recommendation system
Helmers, Christian
;
Krishnan, Pramila
;
Patnam, Manasa
- In:
Journal of economic behavior & organization : JEBO
161
(
2019
),
pp. 216-242
Persistent link: https://www.econbiz.de/10012140212
Saved in:
122
How valence, volume and variance of online reviews influence brand attitudes
Zablocki, Agnieszka
;
Schlegelmilch, Bodo B.
;
Houston, …
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
1/2
,
pp. 61-77
Persistent link: https://www.econbiz.de/10012113569
Saved in:
123
Online reviews : differences by submission device
Mariani, Marcello M.
;
Borghi, Matteo
;
Gretzel, Ulrike
- In:
Tourism management : research, policies, practice
70
(
2019
),
pp. 295-298
Persistent link: https://www.econbiz.de/10011949665
Saved in:
124
Market segmentation and travel choice prediction in spa hotels through TripAdvisor's online reviews
Ali Ahani
;
Nilashi, Mehrbakhsh
;
Bin Ibrahim, Othman
; …
- In:
International journal of hospitality management
80
(
2019
),
pp. 52-77
Persistent link: https://www.econbiz.de/10012058610
Saved in:
125
The impact of customer engagement behaviors and majority/minority information on the use of online reviews
Baker, Thomas L.
;
Fombelle, Paul
;
Voorhees, Clay
;
Hall, …
- In:
Handbook of research on customer engagement
,
(pp. 402-422)
.
2019
Persistent link: https://www.econbiz.de/10013163399
Saved in:
126
Einflussfaktoren auf die Konsumentenakzeptanz von Location-Aware-Advertisingmit personalisierter Ansprache
Burmann, Christoph
;
Warwitz, Claudius
-
2014
Persistent link: https://www.econbiz.de/10010258322
Saved in:
127
Customer engagement and online reviews
Thakur, Rakhi
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 48-59
Persistent link: https://www.econbiz.de/10011808477
Saved in:
128
Self-regulation for online behavioral advertising (OBA) : analysis of OBA notices
An, Soontae
;
Kang, Hannah
;
Jin, Hyun Seung
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 270-291
Persistent link: https://www.econbiz.de/10011875404
Saved in:
129
"Please write a (great) online review for my hotel!" : guests' reactions to solicited reviews
Magno, Francesca
;
Cassia, Fabio
;
Bruni, Attilio
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
2
,
pp. 148-158
Persistent link: https://www.econbiz.de/10011876212
Saved in:
130
How reviewers' use of profanity affects perceived usefulness of online reviews
Hair, Michael
;
Ozcan, Timucin
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 151-163
Persistent link: https://www.econbiz.de/10011876249
Saved in:
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