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~subject:"Internet marketing"
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Internet marketing
Media mix
62
Mediamix-Strategie
62
Werbewirkung
21
Advertising effects
20
Media-Mix
20
Marketingmanagement
19
Marketing management
17
Online-Marketing
17
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12
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12
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11
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11
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9
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9
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Media industries
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Mediensektor
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9
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9
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9
Marketing
8
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7
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Erfolgsfaktor
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Marketingstrategie
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5
Success factor
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Television advertising
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Unternehmen
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Öffentlichkeitsarbeit
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Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Europäische Kulturen in der Wirtschaftskommunikation
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Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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ECONIS (ZBW)
17
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1
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
3
Improving the media mix : how promotional products enhance advertising impact
Liu, Fang
;
LeBlanc, H. Paul
;
Kanso, Ali
;
Nelson, Richard
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 577-596
Persistent link: https://www.econbiz.de/10014454796
Saved in:
4
Kongruenz in der Crossmedia-Kommunikation : eine Untersuchung der Determinanten und Wirkungen
Beyer, Christina
-
2020
Persistent link: https://www.econbiz.de/10012119121
Saved in:
5
Kongruenz in der Crossmedia-Kommunikation : eine Untersuchung der Determinanten und Wirkungen
Beyer, Christina
-
2020
Kongruenz als Ansatz in der Crossmedia-Werbung -- Bedeutung von Kongruenz in der Crossmedia-Werbung -- Entwicklung eines konzeptionellen Bezugsrahmens und empirische Untersuchung zu Determinanten und Wirkungen in der Crossmedia-Werbung
Persistent link: https://www.econbiz.de/10012402620
Saved in:
6
OOH' morphs to "DOOH" : AdOnMo sets advertising from motionless to motion
Gupta, Divya Kirti
;
Biswas, Ashish Kumar
;
Sukhwal, Anita
; …
- In:
South Asian journal of management : SAJM
29
(
2022
)
1
,
pp. 149-165
Persistent link: https://www.econbiz.de/10013326856
Saved in:
7
Dynamic asymmetric effects of cross-media exposures over the purchase cycle : in China, tv ads benefit from prior online exposure, but not vice-versa
Lee, June Soo
;
Vakratsas, Demetrios
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 455-465
Persistent link: https://www.econbiz.de/10012159859
Saved in:
8
Werbekommunikation in der Wirtschaft : mediengerecht, praxisorientiert und interdisziplinär
Schmidt, Christopher M.
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011806568
Saved in:
9
When to combine television with online campaigns : cost savings versus extended reach
Goerg, Georg M.
;
Best, Christoph
;
Shobowale, Sheethal
; …
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 283-304
Persistent link: https://www.econbiz.de/10011756539
Saved in:
10
Snapvertise : Nutzung, Benefit und Potenzial von Ephemeral-Media-Marketing in der Werbe- und PR-Arbeit : Projektbericht
Schmidt, Ralph
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011660413
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