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~subject:"Internet marketing"
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Internet marketing
Mobile phone
2,691
Mobiltelefon
2,665
Mobile communications
1,171
Mobilkommunikation
1,171
Consumer behaviour
689
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688
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Mobile business
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204
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Elektronisches Geld
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103
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Mobile marketing
101
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Ghose, Anindya
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2
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2
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2
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2
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2
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2
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2
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2
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2
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International journal of internet marketing and advertising : IJIMA
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of business research : JBR
3
Journal of marketing communications
3
Asia Pacific journal of marketing and logistics
2
Business horizons
2
Electronic commerce research and applications
2
Interaktives Marketing
2
International journal of advertising : the review of marketing communications
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of advertising research
2
Journal of hospitality marketing & management
2
Journal of marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing and consumer services
2
Journal of targeting, measurement and analysis for marketing
2
Schriftenreihe Marketing, Management
2
SpringerLink / Bücher
2
Technological forecasting & social change : an international journal
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advertising, promotion, and new media
1
Asian Academy of Management journal : AAMJ
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Business education & accreditation : BEA
1
Computer-mediated marketing strategies : social media and online brand communities
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
E-marketing ; Vol. 3
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Electronic markets : the international journal on networked business
1
Emerging topics and technologies in information sytems
1
Erfurter Hefte zum angewandten Marketing
1
Forschungsgruppe Konsum und Verhalten
1
Forum Marketing
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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ECONIS (ZBW)
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51
Predicting mobile advertising response using consumer colocation networks
Zubcsek, Peter Pal
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011734907
Saved in:
52
Electronic mobility market platforms : a review of the current state and applications of business analytics
Willing, Christoph
;
Brandt, Tobias
;
Neumann, Dirk
- In:
Electronic markets : the international journal on …
27
(
2017
)
3
,
pp. 267-282
Persistent link: https://www.econbiz.de/10011751445
Saved in:
53
Message and source characteristics as drivers of mobile digital review persuasiveness : does cultural context play a role?
Pentina, Iryna
;
Basmanova, Oksana
;
Sun, Qin
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011741662
Saved in:
54
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
55
Mobile advertising : a framework and research agenda
Grewal, Dhruv
;
Bart, Yakov
;
Spann, Martin
;
Zubcsek, …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 3-14
Persistent link: https://www.econbiz.de/10011489406
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56
Mobile promotions : a framework and research priorities
Andrews, Michelle
;
Goehring, Jody
;
Hui, Sam
;
Pancras, Joseph
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 15-24
Persistent link: https://www.econbiz.de/10011489455
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57
Planning and implementing effective mobile marketing programs
Berman, Barry
- In:
Business horizons
59
(
2016
)
4
,
pp. 431-439
Persistent link: https://www.econbiz.de/10011514833
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58
SMS advertising the Hallyu way : drivers, acceptance and intention to receive
Dix, Steve
;
Jamieson, Kyle
;
Shimul, Anwar Sadat
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 366-380
Persistent link: https://www.econbiz.de/10011562950
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59
Assessing hotel-related smartphone apps using online reviews
Wang, Dan
;
Xiang, Zheng
;
Law, Chun Hung Roberts
;
Ki, …
- In:
Journal of hospitality marketing & management
25
(
2016
)
3/4
,
pp. 291-313
Persistent link: https://www.econbiz.de/10011499209
Saved in:
60
User attitude towards mobile payment : a new purchasing application from Turkey
Aydın, Gökhan
;
Burnaz, Şebnem
- In:
Journal of euromarketing
25
(
2016
)
3/4
,
pp. 115-129
Persistent link: https://www.econbiz.de/10011633944
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