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~subject:"Investitionsgütermarketing"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Systematic review"
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Investitionsgütermarketing
Konsumentenverhalten
B-to-B-Marketing
1,969
Business-to-business marketing
1,969
Lieferantenmanagement
1,115
Supplier relationship management
1,115
Relationship marketing
582
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577
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Marketingmanagement
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101
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Mohan, Mayoor
5
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Nyadzayo, Munyaradzi W.
4
Backhaus, Klaus
3
Brown, Brian P.
3
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3
Johnston, Wesley J.
3
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3
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3
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3
Rangarajan, Deva
3
Russo, Ivan
3
Aarikka-Stenroos, Leena
2
Anaza, Nwamaka A.
2
Caigny, Arno de
2
Chugh, Richa
2
Cobelli, Nicola
2
Confente, Ilenia
2
Coussement, Kristof
2
Ferguson, Jodie L.
2
Gligor, David M.
2
Homburg, Christian
2
Keränen, Joona
2
Klarmann, Martin
2
Kleinaltenkamp, Michael
2
Kowalkowski, Christian
2
Kuppelwieser, Volker
2
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2
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2
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2
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2
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2
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2
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2
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2
Pöyry, Essi
2
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2
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Industrial marketing management : the international journal for industrial and high-tech firms
55
The journal of business & industrial marketing
25
Journal of business research : JBR
12
Journal of business-to-business marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of personal selling & sales management
4
European journal of marketing : EJM
3
Journal of retailing and consumer services
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of the Academy of Marketing Science
2
Marketing intelligence & planning
2
The journal of personal selling & sales management : JPSSM
2
The journal of product & brand management
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
The service industries journal
2
Total quality management & business excellence
2
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
1
Asia Pacific business review
1
Business strategy and the environment
1
Cogent business & management
1
Engineering online library
1
Finance India : the quarterly journal of Indian Institute of Finance
1
Information systems and e-business management : ISeB
1
Information systems research : ISR
1
International journal of pharmaceutical and healthcare marketing
1
International journal of physical distribution and logistics management
1
International journal of quality and service sciences
1
Italian journal of marketing : ITJM
1
Journal of business ethics : JOBE
1
Journal of business market management : JBM
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Journal of customer behaviour
1
Journal of international marketing
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Journal of marketing analytics : JMA
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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Journal of marketing theory and practice
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ECONIS (ZBW)
166
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91
Brand worlds : introducing experiential marketing to B2B branding
Österle, Benjamin
;
Kuhn, Marc
;
Henseler, Jörg
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 71-98
Persistent link: https://www.econbiz.de/10011887286
Saved in:
92
Influence of interfirm brand values congruence on relationship qualities in B2B contexts
He, Jiaxun
;
Huang, Haiyang
;
Wu, Wanying
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 161-173
Persistent link: https://www.econbiz.de/10011887323
Saved in:
93
Do sales people trust new customers because of who they are?
Gaczek, Piotr
;
Leszczyński, Grzegorz
;
Zieliński, Marek
- In:
The IMP journal
12
(
2018
)
3
,
pp. 498-518
Persistent link: https://www.econbiz.de/10011958916
Saved in:
94
Purchasing for someone else in a B-to-B context : joint effects of choice overload and accountability
Schaffrath, Kathrin
;
Wentzel, Daniel
;
Erkin, Aras
- In:
Journal of business-to-business marketing
25
(
2018
)
1
,
pp. 11-29
Persistent link: https://www.econbiz.de/10011847813
Saved in:
95
B-to-B-Markenführung : Grundlagen - Konzepte - Best Practice
Baumgarth, Carsten
(
ed.
)
-
2018
-
2., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011782278
Saved in:
96
Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets
Ferguson, Jodie L.
;
Brown, Brian P.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 80-92
Persistent link: https://www.econbiz.de/10011645485
Saved in:
97
Branding in B2B : the value of consumer goods brands in industrial markets
Viardot, Eric
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 337-346
Persistent link: https://www.econbiz.de/10011662254
Saved in:
98
The moderating roles of status of B2B evaluator and dependence in the switching costs : switching intentions : performance causal chain in Korea
Ha, Hong Youl
- In:
Asia Pacific business review
23
(
2017
)
3
,
pp. 420-437
Persistent link: https://www.econbiz.de/10012153983
Saved in:
99
Familiarity breeds contempt : perceived service and sales complacency in business-to-business relationships
Friend, Scott B.
;
Johnson, Jeff S.
- In:
The journal of personal selling & sales management : JPSSM
37
(
2017
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10011690133
Saved in:
100
The combined effect of product returns experience and switching costs on B2B customer re-purchase intent
Russo, Ivan
;
Confente, Ilenia
;
Gligor, David M.
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 664-676
Persistent link: https://www.econbiz.de/10011692481
Saved in:
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