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~subject:"KMU"
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Search: subject_exact:"Marketingpolitik"
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Subject
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KMU
Marketing
18,705
Marketingmanagement
16,729
Marketing management
16,029
Theorie
3,839
Theory
3,828
Konsumentenverhalten
3,414
Consumer behaviour
3,410
Deutschland
3,281
Germany
2,922
Beziehungsmarketing
2,345
Relationship marketing
2,331
USA
2,045
United States
1,928
Strategisches Management
1,836
Markenführung
1,752
Brand management
1,751
Online-Marketing
1,448
Internet marketing
1,375
Marktforschung
1,317
Unternehmenserfolg
1,193
Innovation
1,160
Firm performance
1,155
Strategic management
1,117
Marketingtheorie
1,093
Werbung
1,068
Marketing theory
1,045
Market research
1,009
SME
972
Internationales Marketing
931
Advertising
887
Management
881
International marketing
863
Social Web
858
Social web
858
Markenimage
716
Markenartikel
715
Innovationsmanagement
711
Electronic Commerce
705
Brand image
697
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284
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116
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Article
684
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287
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2
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552
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552
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137
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137
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55
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55
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47
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43
Collection of articles of several authors
40
Sammelwerk
40
Case study
34
Fallstudie
34
Aufsatzsammlung
21
Ratgeber
21
Bibliografie enthalten
20
Bibliography included
20
Arbeitspapier
19
Guidebook
19
Working Paper
19
Konferenzschrift
14
Conference proceedings
10
Amtsdruckschrift
8
Government document
8
Handbook
5
Handbuch
5
Festschrift
3
Lehrbuch
3
Reprint
3
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3
Conference paper
2
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2
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2
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2
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2
Adressbuch
1
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1
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1
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1
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1
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English
766
German
197
French
5
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2
Turkish
2
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1
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1
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1
Polish
1
Slovak
1
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Author
All
Carson, David
12
Gilmore, Audrey
10
Laukkanen, Tommi
10
Reijonen, Helen
9
Bilgin, Mehmet Huseyin
8
Danis, Hakan
8
O'Dwyer, Michele
8
Jones, Rosalind
7
Didonet, Simone Regina
5
Gbadamosi, Ayantunji
5
Hills, Gerald E.
5
Hirvonen, Saku
5
Hultman, Claes M.
5
Kraus, Sascha
5
Meyer, Jörn-Axel
5
Nwankwo, Sonny
5
Thurasamy Ramayah
5
Behrens, Ursula
4
Chaston, Ian
4
Heinrich, Stephan
4
Joensuu-Salo, Sanna
4
Kowalik, Izabela
4
Kranzusch, Peter
4
Mohammad Falahat
4
Morrish, Sussie C.
4
Rowley, Jennifer
4
Spillan, John E.
4
Tuominen, Sasu
4
Agyapong, Ahmed
3
Altinay, Levent
3
Anderson, Stephen J.
3
Becherer, Richard C.
3
Boso, Nathaniel
3
Brooksbank, Roger
3
Cadogan, John W.
3
Crick, Dave
3
Crick, James M.
3
Demir, Ender
3
Fearne, Andrew P.
3
Gabrielsson, Peter
3
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Springer Fachmedien Wiesbaden
3
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
2
Eurasia Business and Economics Society
2
Eurasia Business and Economics Society. / Conference
2
Europäische Kommission / Programme of Technical Assistance to the New Independent States
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Haufe-Lexware GmbH & Co. KG
2
Institut für Marketing und Trendanalysen <Gutau>
2
Macquarie University / Department of Economics
2
Thüringen / Landesregierung
2
Augsburg-Münchener Marketingsymposium <20, 1994>
1
Bangladesh Small and Cottage Industries Corporation <Dhaka>
1
Bergische Universität Wuppertal / Lehr- und Forschungsgebiet Bauwirtschaft
1
Bildungswissenschaftliche Hochschule Flensburg
1
Campus Verlag
1
Deutsch-Französische Unternehmertage <1, 1996, Rudolstadt>
1
Deutscher Taschenbuch-Verlag <München>
1
Deutschland / Bundesministerium für Wirtschaft
1
Edward Elgar Publishing
1
Eurasia Business and Economics Society / Conference <15., 2015, Lissabon>
1
Eurasia Business and Economics Society / Conference <24., 2018, Bangkok>
1
Eurasia Business and Economics Society / Conference <26., 2018, Prag>
1
Eurasia Business and Economics Society / Conference <27., 2019, Bali>
1
Europäische Kommission / Generaldirektion Informationsmarkt und Innovation
1
Europäische Kommission / Generaldirektion Unternehmenspolitik, Handel, Tourismus und Sozialwirtschaft
1
FESTLAND Buch- und Kunstverlag Ingrid Peternell-Eder
1
ICES <Univerzitet u Sarajevu, Ekonomski Fakultet> <2006, Sarajevo>
1
IGI Global
1
Ifo-Institut für Wirtschaftsforschung
1
Ilmenauer Wirtschaftsforum <13, 2000, Ilmenau>
1
International Hightech Forum <Basel>
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Lüneburger Mittelstands-Symposium <1, 1988, Lüneburg>
1
Marketing zwischen Theorie und Praxis e.V.
1
Meždunarodnaja naučno-techničeskaja konferencija "Nauka - obrazovaniju, proizvodstvu, ėkonomike" <15, 2017, Minsk>
1
Meždunarodnyj naučnyj seminar "Mirovaja ėkonomika i biznes-administrirovanie malych i srednich predprijatij" <13, 2017, Minsk>
1
Mittelstandssymposium
1
Samarskij gosudarstvennyj techničeskij universitet
1
Springer Gabler <Firma>
1
Symposium Total Quality Management - Absolute Kundenorientierung als Herausforderung und Chance für die Mittelständische Unternehmerin <1994, Jena>
1
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Published in...
All
Journal of business research : JBR
24
Journal of strategic marketing
22
Entrepreneurship marketing : principles and practice of SME marketing
16
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of research in marketing and entrepreneurship
14
Journal of research in marketing and entrepreneurship : JRME
14
Cogent business & management
13
Marketing intelligence & planning
12
International journal of entrepreneurship and small business
10
Journal of small business and enterprise development
10
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
9
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
9
SpringerLink / Bücher
9
European journal of marketing : EJM
8
Europäische Hochschulschriften / 5
8
International entrepreneurship and management journal
8
The journal of business & industrial marketing
8
International business review : the official journal of the European International Business Academy
7
International marketing review
7
Journal of small business strategy
7
Marketing in kleinen und mittleren Unternehmen
6
Small business economics : an entrepreneurship journal
6
Eurasian studies in business and economics
5
International journal of economic perspectives : IJEP
5
Journal of enterprising culture
5
Journal of entrepreneurship in emerging economies
5
Management research review
5
The marketing review
5
Entrepreneurial business and economics review : EBER
4
International journal of globalisation and small business : IJGSB
4
International journal of innovation management
4
International small business journal : researching entrepreneurship
4
Journal of marketing management : MM
4
Macquarie economics research papers
4
Small enterprise research : SER ; the Journal of SEAANZ
4
The journal of brand management : an international journal
4
Unternehmer und Unternehmensperspektiven für Klein- und Mittelunternehmen : Festschrift für Hans Jobst Pleitner
4
Asia Pacific journal of innovation and entrepreneurship : APJIE
3
Asia Pacific journal of marketing and logistics
3
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
3
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Source
All
ECONIS (ZBW)
972
OLC EcoSci
1
Showing
81
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90
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973
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81
Do entrepreneurial orientation and market orientation matter for MSMEs performance? : a systematic literature review
Kaushik, Namita
;
Dangwal, Ramesh Chandra
- In:
Paradigm : the journal of Institute of Management Technology
27
(
2023
)
1
,
pp. 78-92
Persistent link: https://www.econbiz.de/10014365810
Saved in:
82
Impact of digital marketing tools and methods on SMEs and proposed recommendations
Munna, Afzal Sayed
;
Shaikh, Md Sadeque Imam
- In:
Contemporary approaches of digital marketing and the …
,
(pp. 173-191)
.
2023
Persistent link: https://www.econbiz.de/10014365970
Saved in:
83
Social media insights for non-luxury fashion SMEs in emerging markets : evidence from young consumers
Senanu, Bright
;
Anning-Dorson, Thomas
;
Tackie, Nii Nookwei
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 965-987
Persistent link: https://www.econbiz.de/10014430532
Saved in:
84
Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage : a knowledge integration perspective
Cadden, Trevor
;
Weerawardena, Jay
;
Cao, Guangming
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014434828
Saved in:
85
Enhancing international marketing capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies
Zahoor, Nadia
;
Lew, Yong Kyu
- In:
International marketing review
40
(
2023
)
5
,
pp. 1158-1187
Persistent link: https://www.econbiz.de/10014470114
Saved in:
86
Competitor orientation and SME performance in competitive environments : the moderating effect of marketing ethics
Al-Hakimi, Mohammed A.
;
Saleh, Moad Hamod
;
Borade, Dileep B.
- In:
Journal of entrepreneurship in emerging economies
15
(
2023
)
6
,
pp. 1490-1511
Persistent link: https://www.econbiz.de/10014450144
Saved in:
87
Marketing strategy in MSMEs facing the Covid-19 pandemic
López Salazar, Gloria Leticia
;
Molina-Sánchez, Rubén
; …
- In:
Digital and Sustainable Transformations in a Post-COVID …
,
(pp. 329-345)
.
2023
Persistent link: https://www.econbiz.de/10014226101
Saved in:
88
A meta-analytic synthesis of how market and entrepreneurial orientation contribute to export performance : Do home country institutions matter?
İpek, İlayda
;
Bıçakcıoğlu-Peynirci, Nilay
;
Payne, …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014227524
Saved in:
89
How and when does internal and external social media use for marketing impact B2B SME performance?
Zubielqui, Graciela Corral de
;
Jones, Janice
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175
Saved in:
90
How strategic intelligence impact marketing strategy effectiveness in SMEs context : using structural equation modelling
Jami Pour, Mona
;
Delavar, Fateme Ebrahimi
;
Khaleghi, Atefe
- In:
International journal of intelligent enterprise
10
(
2023
)
2
,
pp. 206-220
Persistent link: https://www.econbiz.de/10014320328
Saved in:
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