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~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Relationship marketing"
~type_genre:"Sammlung"
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Search: subject:"Marketing theory"
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Konsumentenverhalten
Marktforschung
Relationship marketing
Marketing theory
27
Marketingtheorie
27
Paul E. Green
7
Consumer behaviour
6
Marketing management
6
Marketingmanagement
6
Marketing
5
Beziehungsmarketing
4
Conjoint analysis
3
Conjoint-Analyse
3
Theorie
3
Theory
3
Customer satisfaction
2
Dienstleistungsmarketing
2
Economic history
2
Kundenzufriedenheit
2
Market research
2
Market segmentation
2
Marktsegmentierung
2
Scientific method
2
Services marketing
2
USA
2
United States
2
Wirtschaftsgeschichte
2
Wissenschaftliche Methode
2
Advertising effects
1
Austrian economics
1
Brand management
1
Carl Menger
1
Compensation system
1
Dienstleistung
1
Direct marketing
1
Direktmarketing
1
Einzelhandel
1
Emotional branding
1
Emotionale Werbung
1
Empirical method
1
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Book / Working Paper
10
Type of publication (narrower categories)
All
Sammlung
Article in journal
390
Aufsatz in Zeitschrift
390
Aufsatz im Buch
106
Book section
106
Hochschulschrift
57
Graue Literatur
55
Non-commercial literature
55
Collection of articles of several authors
53
Sammelwerk
53
Thesis
46
Reprint
33
Arbeitspapier
28
Working Paper
28
Konferenzschrift
27
Lehrbuch
26
Textbook
25
Aufsatzsammlung
23
Conference proceedings
15
Festschrift
14
Bibliografie enthalten
12
Bibliography included
12
Collection of articles written by one author
10
conceptual-paper
9
Case study
8
Fallstudie
8
Glossar enthalten
4
Glossary included
4
Mehrbändiges Werk
4
Multi-volume publication
4
Bibliografie
3
EinfĂĽhrung
3
research-article
3
review
3
CD-ROM, DVD
2
Anthologie
1
Biografie
1
Biography
1
Fallstudiensammlung
1
Handbook
1
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Language
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English
10
Author
All
Sheth, Jagdish N.
4
Green, Paul E.
1
Grönroos, Christian
1
Huber, Joel
1
Khan, Romana
1
Kjar, Scott A.
1
Krishnan, Balaji C.
1
Kumar, V.
1
Malhotra, Naresh K.
1
Merisavo, Marko
1
Niedermeier, Anna
1
Terech, Andres
1
Wind, Yoram
1
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Published in...
All
Legends in marketing
4
Acta Universitatis Oeconomicae Helsingiensis / A
1
Schriftenreihe Schwerpunkt Marketing
1
Source
All
ECONIS (ZBW)
10
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1
Marketing research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
2
Customer happiness : essays on happiness and its relation to comsumption
Niedermeier, Anna
-
2015
Persistent link: https://www.econbiz.de/10013427492
Saved in:
3
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
4
Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
5
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
6
The interaction between digital marketing communication and customer loyalty
Merisavo, Marko
-
2008
Persistent link: https://www.econbiz.de/10003766169
Saved in:
7
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
Saved in:
8
Empirical essays on price discrimination and market segmentation
Khan, Romana
-
2004
Persistent link: https://www.econbiz.de/10003778028
Saved in:
9
Three essays on consideration sets
Terech, Andres
-
2004
Persistent link: https://www.econbiz.de/10003946475
Saved in:
10
Essays on Menger in the neoclassical tradition
Kjar, Scott A.
-
2002
Persistent link: https://www.econbiz.de/10003779976
Saved in:
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