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~subject:"Konsumentenverhalten"
~subject:"Produktentwicklung"
~subject:"Werbung"
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Search: subject:"Brand Management"
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Subject
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Konsumentenverhalten
Produktentwicklung
Werbung
Brand management
17,527
Markenführung
17,060
Consumer behaviour
7,444
Markenimage
7,111
Brand image
7,025
Markenartikel
5,245
Brand
5,244
Relationship marketing
2,557
Beziehungsmarketing
2,554
Markenpolitik
2,192
Social Web
1,779
Social web
1,777
Online-Marketing
1,592
Internet marketing
1,573
Marketingmanagement
1,389
Marketing management
1,386
Deutschland
1,168
Werbewirkung
1,138
Advertising effects
1,128
Germany
1,113
Marketing
888
Luxury goods
876
Luxusgüter
873
Advertising
745
Einzelhandel
688
Retail trade
676
Brand loyalty
667
Theorie
662
Theory
662
Corporate reputation
658
Firmenimage
658
Customer satisfaction
641
Kundenzufriedenheit
632
Internationales Marketing
625
International marketing
620
Handelsmarke
597
USA
597
Emotion
591
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Online availability
All
Undetermined
4,176
Free
1,142
Type of publication
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Article
6,512
Book / Working Paper
1,340
Journal
3
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All
Article in journal
6,076
Aufsatz in Zeitschrift
6,076
Aufsatz im Buch
422
Book section
422
Hochschulschrift
160
Thesis
124
Graue Literatur
123
Non-commercial literature
123
Arbeitspapier
80
Working Paper
80
Conference paper
66
Konferenzbeitrag
66
Collection of articles of several authors
65
Sammelwerk
65
Aufsatzsammlung
56
Reprint
53
Case study
31
Fallstudie
31
Konferenzschrift
25
Ratgeber
13
Guidebook
12
Conference proceedings
11
Handbook
8
Handbuch
8
Lehrbuch
6
Festschrift
5
Textbook
4
Bibliografie enthalten
3
Bibliography included
3
Collection of articles written by one author
3
Einführung
3
Sammlung
3
Systematic review
3
Übersichtsarbeit
3
Article
2
Bibliografie
2
Bildband
2
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2
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2
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2
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English
7,453
German
392
Polish
6
French
4
Italian
4
Undetermined
4
Russian
2
Swedish
1
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Author
All
Loureiro, Sandra Maria Correia
32
Phau, Ian
32
Melewar, T. C.
26
Ko, Eunju
25
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Keller, Kevin Lane
21
Guzman, Francisco
20
Hollebeek, Linda D.
20
Diamantopoulos, Adamantios
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Dens, Nathalie
17
MacInnis, Deborah J.
17
Pelsmacker, Patrick de
17
Veloutsou, Cleopatra
17
Wiedmann, Klaus-Peter
17
Dawes, John
16
Khan, Imran
15
Kunkel, Thilo
15
Romaniuk, Jenni
15
Septianto, Felix
15
Valette-Florence, Pierre
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
14
Sreejesh, S.
14
Casidy, Riza
13
Huber, Frank
13
Park, C. Whan
13
Paul, Justin
13
Seo, Yuri
13
Shimul, Anwar Sadat
13
Zarantonello, Lia
13
Ahn, Jiseon
12
Christodoulides, George
12
De Chernatony, Leslie
12
Fitzsimons, Gavan J.
12
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Institution
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Springer Fachmedien Wiesbaden
12
Information Resources Management Association
7
American Marketing Association
3
Verlag Dr. Kovač
3
Österreichische Werbewissenschaftliche Gesellschaft
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
IGI Global
2
National Bureau of Economic Research
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer International Publishing
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Erasmus Research Institute of Management
1
Europa Verlag Ges. m.b.H. & Co. KG
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Fördergesellschaft Marketing (FGM) e.V.
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Harvard Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <17., 2018, Valencia>
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
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Published in...
All
Journal of business research : JBR
420
The journal of product & brand management
289
The journal of brand management : an international journal
275
Journal of retailing and consumer services
252
Psychology & marketing
91
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
Journal of marketing communications
77
International journal of hospitality management
74
Journal of strategic marketing
66
International journal of advertising : the review of marketing communications
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Journal of promotion management : innovations in planning and applied research
61
Journal of the Academy of Marketing Science
60
Marketing intelligence & planning
60
Journal of international consumer marketing
57
SpringerLink / Bücher
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
Marketing letters : a journal of research in marketing
53
International journal of internet marketing and advertising : IJIMA
51
Journal of marketing management : MM
51
Journal of promotion management : JPM
50
International marketing review
48
Journal of marketing
48
Journal of global marketing
47
International journal of consumer studies
46
Cogent business & management
44
Journal of fashion marketing and management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
European journal of marketing
35
International journal of advertising : the quarterly review of marketing communications
35
International journal of retail & distribution management
35
Journal of international marketing
35
Journal of Islamic marketing
34
Journal of advertising research
33
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
Journal of retailing
33
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Source
All
ECONIS (ZBW)
7,829
USB Cologne (EcoSocSci)
22
EconStor
2
BASE
1
RePEc
1
Showing
1
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10
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7,855
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date (newest first)
date (oldest first)
1
The effects of brand equity on millennials' purchase decision for sports nutrition products in Ireland
Louvet, Denise
- In:
DBS business review : an international academic …
5
(
2023
),
pp. 5-50
Persistent link: https://www.econbiz.de/10014252361
Saved in:
2
From one to five stars : an exploratory study of how consumer reviews and digital brand identity shape maternal pediatrician selection
Bradshaw, Amanda S.
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014333892
Saved in:
3
Consumer-based brand equity : do brand relationships matter?
Ruzzier, Maja Konečnik
;
Petek, Nuša
;
Bavdaž, Mojca
- In:
Management : journal of contemporary management issues
27
(
2022
)
1
,
pp. 191-212
Persistent link: https://www.econbiz.de/10013502536
Saved in:
4
You are what you communicate : on the relationships among university brand personality, identification, student participation, and citizenship behaviour
Naheen, Fahmida
;
Elsharnouby, Tamer H.
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 368-389
Persistent link: https://www.econbiz.de/10014566979
Saved in:
5
Sport team identification : a social identity perspective comparing local and distant fans
Lintumäki, Petri
;
Koll, Oliver
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014504781
Saved in:
6
The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
7
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
8
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
9
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
10
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
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