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~subject:"Konsumentenverhalten"
~subject:"Rules of origin"
~type_genre:"Article in journal"
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Search: person:"Donvito, Raffaele"
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Konsumentenverhalten
Rules of origin
Consumer behaviour
10
Luxury goods
6
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6
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4
Markenimage
4
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3
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Donvito, Raffaele
11
Aiello, Gaetano
8
Godey, Bruno
6
Pederzoli, Daniele
5
Acuti, Diletta
3
Chan, Priscilla
3
Mazzoli, Valentina
3
Wiedmann, Klaus-Peter
3
Grazzini, Laura
2
Singh, Rahul
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Chen, Rong
1
Ewing, Mike
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Fei, Li
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Oh, Hyunjoo
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Perderzoli, Daniele
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Rokka, Joonas
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Siu, Noel Yee-Man
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Skorobogatykh, Irina Ivanovna
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Song, Sanga
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Tsuchiya, Junji
1
Vannucci, Virginia
1
Vescovi, Tiziano
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Viglia, Giampaolo
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Journal of business research : JBR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
The journal of brand management : an international journal
2
Journal of global fashion marketing : JGfM
1
Journal of retailing
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Journal of strategic marketing
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ECONIS (ZBW)
11
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1
Fashion and the metaverse : implications for consumers and firms
Donvito, Raffaele
;
Acuti, Diletta
;
Song, Sanga
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10014529893
Saved in:
2
Brand engagement into self-concept and culture : a literature review for a future research agenda
Nechaeva, Olga
;
Mazzoli, Valentina
;
Donvito, Raffaele
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 414-431
Persistent link: https://www.econbiz.de/10014372595
Saved in:
3
The effects of QR delivered content on perceived product value
Acuti, Diletta
;
Vocino, Andrea
;
Mazzoli, Valentina
; …
- In:
Journal of strategic marketing
30
(
2022
)
5
,
pp. 510-532
Persistent link: https://www.econbiz.de/10013370893
Saved in:
4
Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele
;
Aiello, Gaetano
;
Grazzini, Laura
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
Saved in:
5
Customers' willingness to disclose personal information throughout the customer purchase journey in retailing : the role of perceived warmth
Aiello, Gaetano
;
Donvito, Raffaele
;
Acuti, Diletta
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 490-506
Persistent link: https://www.econbiz.de/10012495486
Saved in:
6
Social media marketing efforts of luxury brands : influence on brand equity and consumer behavior
Godey, Bruno
;
Manthiou, Aikaterini
;
Pederzoli, Daniele
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5833-5841
Persistent link: https://www.econbiz.de/10011597522
Saved in:
7
A cross-cultural exploratory content analysis of the perception of luxury from six countries
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 229-237
Persistent link: https://www.econbiz.de/10009769828
Saved in:
8
Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
;
Donvito, Raffaele
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
Saved in:
9
Modeling links between the decision-makking process and luxury brand attachment : an international comparison
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 361-378
Persistent link: https://www.econbiz.de/10010408602
Saved in:
10
Brand and country-of-origin effect on consumers' decision to purchase luxury products
Godey, Bruno
;
Perderzoli, Daniele
;
Aiello, Gaetano
; …
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1461-1470
Persistent link: https://www.econbiz.de/10009620139
Saved in:
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