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~subject:"Konsumentenverhalten"
~subject:"Tourismusmarketing"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
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Konsumentenverhalten
Tourismusmarketing
United States
Event marketing
366
Event-Marketing
366
Deutschland
84
Germany
84
Brand management
48
Markenführung
48
Tourism industry
40
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40
Consumer behaviour
36
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Großveranstaltung
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25
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Freizeitwirtschaft
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Leisure industries
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Theorie
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Theory
18
Emotion
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Erfolgsfaktor
15
Sport event
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Sportveranstaltung
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Success factor
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Tourism marketing
15
Gastronomie
14
Restaurant industry
14
Weinbau
14
Wine industry
14
Beziehungsmarketing
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Relationship marketing
13
Dienstleistungsmarketing
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Services marketing
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47
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Olberding, Julie Cencula
4
Ermer, Beatrice
3
Kirchgeorg, Manfred
3
Drengner, Jan
2
Jahn, Steffen
2
Opaschowski, Horst W.
2
Weinberg, Peter
2
Andreu, Luisa
1
Barry, Holly
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1
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Carbone, Lewis P.
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1
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1
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Christou, Evangelos
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Cooper, Chris
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Cova, Bernard
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Currás-Pérez, Rafael
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Davidson, Rob
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Dorriere, Kyle
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Dreyer, Axel
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1
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Customer Experience : Forum Dienstleistungsmanagement
7
Social enterprise and special events : market-based approaches to mission-driven gatherings
6
The business of events management
6
Strategic marketing in tourism services
4
Erlebnis- und Konsumwelten
3
Memorable customer experiences : a research anthology
3
Handbook on brand and experience management
2
Zukunftsperspektiven für das Handelsmanagement : Konzepte, Instrumente, Trends ; Festschrift für Hans-Peter Liebmann
2
Business process management workshops : BPM 2007 international workshops, BPI, BPD, CBP, ProHealth, RefMod, semantics4ws, Brisbane, Australia, September 24, 2007 ; revised selected papers
1
Change management in tourism : from "old" to "new" tourism
1
Contemporary research in sports economics : proceedings of the 5th ESEA Conference
1
Enhancing knowledge development in marketing ; Vol. 21
1
Erfolg durch Innovation : Perspektiven für den Tourismus- und Dienstleistungssektor ; Festschrift für Klaus Weiermair zum 65. Geburtstag ; 10 Jahre ICRET
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Eventmarketing : Grundlagen und Erfolgsbeispiele
1
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
1
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
1
Events und Sport : Stand und Perspektiven der Eventforschung
1
Events und Tourismus : Stand und Perspektiven der Eventforschung
1
Fashion branding and communication : core strategies of European luxury brands
1
Flagship marketing : concepts and places
1
Global strategic management in the service industry : a perspective of the new era
1
Globales Handelsmanagement : Voraussetzungen - Strategien - Beispiele
1
Globalism and regional economy
1
Handbook of business and finance : multinational companies, venture capital and non-profit organizations
1
Handbook of research on applied AI for international business and marketing applications
1
Historical research in marketing management
1
Innovation and product development in tourism : creating sustainable competitive advantage
1
Innovative Wirtschaftskommunikation : interdisziplinäre Problemlösungen für die Wirtschaft
1
International advertising and communication : current insights and empirical findings
1
International human resource development : learning, education and training for individuals and organizations
1
Managing consumer services : factory or theater?
1
Managing event operations
1
Marketing in the cyber era : strategies and emerging trends
1
Marketingexzellenz im Tourismus : Konzepte - Fallstudien - Best Practices
1
New perspectives on critical marketing and consumer society
1
Nonprofit guide to going green
1
Omnichannel approach to co-creating customer experiences through metaverse platforms
1
Research methods in service innovation
1
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
1
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ECONIS (ZBW)
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An epitome shift in consumer experience : the impact of metaverse on the retail sector
Kiruthiga, V.
;
Catherine, S.
- In:
Omnichannel approach to co-creating customer …
,
(pp. 77-86)
.
2024
Persistent link: https://www.econbiz.de/10014531499
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2
The role of experiences in driving strategy in the 21st Century
Barry, Holly
;
Fenton, Pio
;
Leahy, Rose
- In:
Global strategic management in the service industry : a …
,
(pp. 175-188)
.
2022
Persistent link: https://www.econbiz.de/10014276928
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3
Experiencing the experience economy
Flinn, Jenny
- In:
New perspectives on critical marketing and consumer society
,
(pp. 129-142)
.
2021
Persistent link: https://www.econbiz.de/10012498222
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4
The impact of augmented reality experiential marketing on tourist experience satisfaction
Kavran, Andrijana Kos
;
Trstenjak, Bruno
- In:
Handbook of research on applied AI for international …
,
(pp. 432-454)
.
2021
Persistent link: https://www.econbiz.de/10012303508
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5
Watching a game or experiencing it : theoretical foundations and practical cases of the fan experience
Helleu, Boris
- In:
The global sport economy : contemporary issues
,
(pp. 71-88)
.
2019
Persistent link: https://www.econbiz.de/10012135156
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6
Eventalizing the marketing concept
Tadajewski, Mark
- In:
Historical research in marketing management
,
(pp. 91-117)
.
2018
Persistent link: https://www.econbiz.de/10011926741
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7
Events in the era of social enterprise
Olberding, Julie Cencula
- In:
Social enterprise and special events : market-based …
,
(pp. 10-18)
.
2017
Persistent link: https://www.econbiz.de/10011567543
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8
Successful start-up of a special event : laying the groundwork with market research and brand development
Olberding, Douglas
;
Jisha, Jay
- In:
Social enterprise and special events : market-based …
,
(pp. 19-34)
.
2017
Persistent link: https://www.econbiz.de/10011567638
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9
Managing and motivating event volunteers
Engelhardt, Liz
;
Olberding, Julie Cencula
- In:
Social enterprise and special events : market-based …
,
(pp. 67-88)
.
2017
Persistent link: https://www.econbiz.de/10011567663
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10
Collaborative governance of civic events : the case of the U. S. college world series
Krane, Dale
;
Ebdon, Carol A.
- In:
Social enterprise and special events : market-based …
,
(pp. 89-111)
.
2017
Persistent link: https://www.econbiz.de/10011567668
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