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~subject:"Konsumentenverhalten"
~subject:"Werbeträger"
~type_genre:"Article in journal"
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Search: subject_exact:"Advertising media"
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Konsumentenverhalten
Werbeträger
Advertising media
136
Advertising effects
60
Werbewirkung
60
Advertising
37
Werbung
37
Consumer behaviour
25
USA
25
United States
25
Advertising planning
23
Werbeplanung
23
Internet marketing
17
Online-Marketing
17
Media industries
15
Mediensektor
15
Communication media
14
Kommunikationsmedien
14
Marketing management
12
Marketingmanagement
12
Brand image
10
Celebrity endorsement
10
Celebrity-Werbung
10
Markenimage
10
Media usage
9
Mediennutzung
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Target group
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Zielgruppe
9
Brand management
8
Deutschland
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Germany
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Markenführung
8
Theorie
8
Theory
8
Brand
7
Markenartikel
7
media planning
7
Fernsehwerbung
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Television advertising
6
Internet
5
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Article
136
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1
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84
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84
Graue Literatur
37
Non-commercial literature
37
Hochschulschrift
27
Arbeitspapier
20
Working Paper
20
Thesis
13
Ratgeber
11
Case study
9
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Fallstudie
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Sammelwerk
9
Guidebook
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Lehrbuch
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Brasel, S. Adam
2
Chang, Chingching
2
Erdogan, B. Zafer
2
Franz, Gerhard
2
Gierl, Heribert
2
Koslow, Scott
2
Micu, Camelia C.
2
Pelsmacker, Patrick de
2
Priluck, Randi
2
Schwaiger, Manfred
2
Segijn, Claire M.
2
Seldon, Barry J.
2
Steffenhagen, Hartwig
2
Trampe, Debra
2
Aagerup, Ulf
1
Abadi, Mahdieh Ghani
1
Abedi, Vahideh Sadat
1
Aghdaie, Mohammad Hasan
1
Ah Hwa Ngo
1
Ahn, Joongha
1
Aldas-Manzano, Joaquín
1
Aleksandrovs, Leonids
1
Allen, David G.
1
Anand, Bharat N.
1
Armul, Katy
1
Bachmüller, Tobias
1
Bakhtawar, Barira
1
Balachander, Subramanian
1
Ball, Jennifer Gerard
1
Barrio-García, Salvador del
1
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1
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1
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1
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1
Berger, Thomas
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Berndt, Ernst R.
1
Bian, Xuemei
1
Bichard, Shannon
1
Block, Martin P.
1
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Journal of advertising research
13
Journal of marketing communications
7
Journal of advertising : official publication of the American Academy of Advertising
6
Media-Perspektiven
6
Journal of promotion management : JPM
5
International journal of industrial organization
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of media business studies
3
Marketing intelligence & planning
3
Psychology & marketing
3
The journal of brand management : an international journal
3
European journal of marketing : EJM
2
Group decision and negotiation
2
International journal of sport management and marketing : IJSMM
2
JMM : the international journal on media management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Tourism management : research, policies, practice
2
Young consumers : insight and ideas for responsible marketers
2
Academia : revista Latinoamericana de administración
1
Akzente
1
Applied economics letters
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Comparative economic research : Central and Eastern Europe
1
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Der Markt : international journal of marketing
1
Enterprise & society : the international journal of business history
1
European management journal
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
1
Harvard-Business-Manager : das Wissen der Besten
1
Health marketing quarterly
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of entrepreneurial venturing
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management practice : IJMP
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International journal of market research
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ECONIS (ZBW)
137
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31
Uses and misuses of online-survey panels in digital research : digging past the surface
Fulgoni, Gian
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 133-137
Persistent link: https://www.econbiz.de/10010383796
Saved in:
32
Why do Caucasian advertising models appeal to consumers in Taiwan? : a cue-triggered value-expressive framework
Chang, Chingching
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 155-177
Persistent link: https://www.econbiz.de/10010256877
Saved in:
33
Is beauty in the eye of the beholder? : gender and beauty in the cosmetics sector ; a comparative study of Indonesia and Korea
Kim, Jaeil
;
Han, WoongHee
;
Kim, DongTae
;
Paramita, Widya
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10009751817
Saved in:
34
The influence of parental styles on children's consumption
Wisenblit, Joseph Z.
;
Priluck, Randi
;
Pirog, Stephen F.
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 320-327
Persistent link: https://www.econbiz.de/10009788908
Saved in:
35
Media multiplexing behavior : implications for targeting and media planning
Lin, Chen
;
Venkataraman, Sriram
;
Jap, Sandy D.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 310-324
Persistent link: https://www.econbiz.de/10009736688
Saved in:
36
Factors contributing brand attitude in advergames : entertainment and irritation
Martí-Parreño, José
;
Aldas-Manzano, Joaquín
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
5
,
pp. 374-388
Persistent link: https://www.econbiz.de/10009741809
Saved in:
37
Decision drivers for outsourcing media buying services
Knuth, Ingo
;
Krusenstern, Lambert von
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 171-183
Persistent link: https://www.econbiz.de/10010408088
Saved in:
38
Will normal-sized female models in advertisements be viewed as positively as small-sized models?
Bian, Xuemei
;
Foxall, Gordon R.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 485-505
Persistent link: https://www.econbiz.de/10009733018
Saved in:
39
Encouraging brand loyalty in fickle generation Y consumers
Lazarevic, Violet
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
1
,
pp. 45-61
Persistent link: https://www.econbiz.de/10009535626
Saved in:
40
Online product presentation : the effect of product coordination and a model's face
Yoo, Jungmin
;
Kim, Minjeong
- In:
Journal of research in interactive marketing : …
6
(
2012
)
1
,
pp. 59-72
Persistent link: https://www.econbiz.de/10009571551
Saved in:
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