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~subject:"Konsumentenverhalten"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
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Konsumentenverhalten
Werbewirkung
Neurowissenschaften
327
Neuroscience
326
Consumer behaviour
119
Cognition
77
Kognition
77
Neuromarketing
67
Neuroeconomics
50
Neuroökonomie
50
neuroscience
47
Emotion
42
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32
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32
Advertising effects
30
Advertising
24
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24
Leadership style
24
Werbung
24
consumer neuroscience
23
Bibliometrics
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Bibliometrie
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fMRI
18
Consumer neuroscience
17
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16
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neuromarketing
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131
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Aufsatz in Zeitschrift
Article in journal
131
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Plassmann, Hilke
6
Smidts, Ale
5
Sánchez-Fernández, Juan
5
Bagozzi, Richard P.
3
Bechara, Antoine
3
Boksem, Maarten A. S.
3
Casado-Aranda, Luis-Alberto
3
Hubert, Anita Mirja
3
Hubert, Marco
3
Karmarkar, Uma R.
3
Kenning, Peter
3
Pozharliev, Rumen
3
Reimann, Martin
3
Venkatraman, Vinod
3
Verbeke, Willem J. M. I.
3
Borawska, Anna
2
Boshoff, Christo
2
Cerf, Moran
2
Clithero, John A.
2
De Angelis, Matteo
2
Dietvorst, Roeland C.
2
Guerreiro, João Pedro Silva Martins
2
Hsu, Ming
2
Huettel, Scott A.
2
Ibáñez-Zapata, José-Ángel
2
Kennedy, Rachel
2
Lee, Nick
2
Mesly, Olivier
2
Nave, Gideon
2
Neuhaus, Carolin
2
Riedl, René
2
Rita, Paulo
2
Rosenstein, David
2
Rossi, Dario
2
Sanfey, Alan G.
2
Schmitt, Bernd
2
Thaichon, Park
2
Weber, Bernd
2
Yoon, Carolyn
2
Zaichkowsky, Judith Lynne
2
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Journal of advertising research
9
Psychology & marketing
9
Journal of business research : JBR
8
Journal of marketing research : JMR
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of retailing and consumer services
5
European research studies
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Marketing letters : a journal of research in marketing
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
The journal of product & brand management
4
European journal of marketing
3
International journal of consumer studies
3
Journal of consumer behaviour : an international research review
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
International journal of internet marketing and advertising : IJIMA
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of internet commerce
2
AMS review : official publication of the Academy of Marketing Science
1
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Cuadernos de administración : quarterly publication of Facultad de Ciencias de la Administración, Universidad del Valle
1
Decision
1
Economics, management and financial markets
1
European research on management and business economics
1
International journal of business and globalisation : IJBG
1
International journal of business innovation and research : IJBIR
1
International journal of business intelligence research : IJBIR ; an official publication of the Information Resources Management Association
1
International journal of economic behavior and organization : IJEBO
1
International journal of management and decision making : IJMDM
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology marketing : IJTMkt
1
International journal of wine business research
1
Journal of advertising
1
Journal of agricultural & food industrial organization
1
Journal of behavioral and experimental economics
1
Journal of business ethics : JOBE
1
Journal of economic behavior & organization : JEBO
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ECONIS (ZBW)
131
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1
Reconsidering the path for neural and physiological methods in consumer psychology
Clithero, John A.
;
Karmarkar, Uma R.
;
Nave, Gideon
; …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 196-213
Persistent link: https://www.econbiz.de/10014470796
Saved in:
2
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
3
Vulnerable consumers : marketing research needs to pay more attention to the brain health of consumers
Javor, Andrija
;
Koller, Monika
;
Lee, Nick
;
Breiter, Hans
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 337-342
Persistent link: https://www.econbiz.de/10014333978
Saved in:
4
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
5
Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
6
From the first studies of the unconscious mind to consumer neuroscience : a systematic literature review
Masrhouni, Ikrame
;
Bahoussa, Abdelaziz
-
2023
Persistent link: https://www.econbiz.de/10014322170
Saved in:
7
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
Saved in:
8
Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi
;
Gligor, David
- In:
International journal of business innovation and …
27
(
2022
)
1
,
pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
Saved in:
9
The heart, brain, and body of marketing : complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness
Baldo, Davide
;
Viswanathan, Vaidyanathan S.
;
Timpone, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1979-1991
Persistent link: https://www.econbiz.de/10013465135
Saved in:
10
The application of mobile functional near-infrared spectroscopy for marketing research : a guideline
Krampe, Caspar
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 236-260
Persistent link: https://www.econbiz.de/10013502437
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