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~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Flugblatt"
~type_genre:"Handbuch"
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Search: subject_exact:"Advertising strategy"
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Konsumentenverhalten
Advertising planning
499
Werbeplanung
499
Advertising effects
134
Werbewirkung
134
Advertising
81
Werbung
81
Marketing management
71
Marketingmanagement
71
Internet marketing
64
Online-Marketing
64
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56
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56
Consumer behaviour
55
Deutschland
53
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53
Advertising media
49
Werbeträger
49
Brand management
44
Markenführung
44
Theorie
43
Theory
43
Advertising industry
37
Werbewirtschaft
37
Target group
34
Zielgruppe
34
Brand
26
Markenartikel
26
Public relations
23
Öffentlichkeitsarbeit
23
Brand image
22
Markenimage
22
Psychology of advertising
19
Werbepsychologie
19
Social Web
16
Social web
16
Direct marketing
15
Direktmarketing
15
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14
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48
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7
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Gierl, Heribert
2
Andrews, Demetra
1
Aschemann-Witzel, Jessica
1
Baker, William E.
1
Barnard, Neil
1
Barroso, Alicia
1
Bartels, Jos
1
Berger, Jonah
1
Bergkvist, Lars
1
Berning, Joshua
1
Bhatnagar, Namita
1
Block, Martin P.
1
Bloom, Helen
1
Bond, Craig A.
1
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1
Bronner, Fred
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Eisend, Martin
1
Fransen, Marieke L.
1
Gelb, Betsy D.
1
González, Jorge
1
Gou, Qinglong
1
Grimmer, Thorsten
1
Guion, Deirdre T.
1
Guitart, Ivan A.
1
Haesevoets, Tessa
1
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Journal of marketing communications
4
The Rand journal of economics
3
Handbuch der Marktforschung
2
International advertising and communication : current insights and empirical findings
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of consumer behaviour : an international research review
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Asia Pacific journal of marketing and logistics
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Foundations and trends in marketing : FTMKT
1
Harvard-Business-Manager : das Wissen der Besten
1
IEEE transactions on engineering management : EM
1
International journal of advertising : the review of marketing communications
1
International journal of production economics
1
International journal of production research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing ; Vol. 2
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal for global business advancement : JGBA
1
Journal of agricultural and applied economics
1
Journal of agricultural and applied economics : JAEE
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of food products marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Journal of targeting, measurement and analysis for marketing
1
MIT sloan management review
1
MSI reports : working paper series
1
Marketing intelligence & planning
1
Marketing-mix strategies - product strategy and promotion strategy
1
Measuring and managing brands
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ECONIS (ZBW)
55
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1
An integrative framework of cooperative advertising with reference price effects
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
Saved in:
2
Are they being authentic? : the effects of self-disclosure and message sidedness on sponsored post effectiveness
Lee, Susanna S.
;
Johnson, Benjamin K.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 30-53
Persistent link: https://www.econbiz.de/10013167380
Saved in:
3
Targeted advertising in the breakfast ceral industry
Berning, Joshua
;
Rabinowitz, Adam N.
- In:
Journal of agricultural and applied economics : JAEE
49
(
2017
)
3
,
pp. 382-399
Persistent link: https://www.econbiz.de/10011737725
Saved in:
4
Advertising strategies for brand image repair : the effectiveness of advertising alliances
Maehle, Natalia
;
Supphellen, Magne
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
Saved in:
5
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
6
The effectiveness of advertising embedded in televised sport programming : how team performance influences attitude formation
Lee, Minkyo
;
Potter, Robert F.
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10012000628
Saved in:
7
Advertising non-premium products as if they were premium : the impact of advertising up on advertising elasticity and brand equity
Guitart, Ivan A.
;
González, Jorge
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 471-489
Persistent link: https://www.econbiz.de/10011943264
Saved in:
8
Brand imitation: a dynamic-game approach
Crettez, Bertrand
;
Hayek, Naila
;
Zaccour, Georges
- In:
International journal of production economics
205
(
2018
),
pp. 139-155
Persistent link: https://www.econbiz.de/10011931420
Saved in:
9
The risk of omitting warmth or competence information in ads : advertising strategies for hedonic and utilitarian brand types
Peter, Christina
;
Ponzi, Milan
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 423-432
Persistent link: https://www.econbiz.de/10011966603
Saved in:
10
Managing buzz
Campbell, Arthur
;
Mayzlin, Dina
;
Shin, Jiwoong
- In:
The Rand journal of economics
48
(
2017
)
1
,
pp. 203-229
Persistent link: https://www.econbiz.de/10011665528
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