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Konsumentenverhalten
Advertising
23
Werbung
23
Advertising effects
18
Werbewirkung
18
Consumer behaviour
16
Kreativität
9
Creativity
8
Brand
5
Brand image
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Markenartikel
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Markenimage
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Brand management
4
Markenführung
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Viral marketing
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Virales Marketing
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Advertising planning
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Customer satisfaction
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Internet marketing
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Kommunikation
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Kundenzufriedenheit
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New product development
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Online-Marketing
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Produktentwicklung
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Advertising media
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Innovation
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English
16
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Dahlén, Micael
16
Rosengren, Sara
7
Modig, Erik
4
Thorbjørnsen, Helge
3
Colliander, Jonas
2
Sjödin, Henrik
2
Eisend, Martin
1
Fransen, Marieke L.
1
Hansen, Håvard
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Liljedal, Karina T.
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Linander, Johanna
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Noort, Guda van
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Okazaki, Shintaro
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Rauwers, Fabiënne
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Remmelswaal, Paola
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Smith, Edith
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Söderlund, Magnus
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Törn, Fredrik
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Journal of advertising : official publication of the American Academy of Advertising
4
Journal of advertising research
4
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of marketing communications
2
EAA Series
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
16
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1
Quantifying the advertising-creativity assessments of consumers versus advertising professionals : does it matter whom you ask?
Modig, Erik
;
Dahlén, Micael
- In:
Journal of advertising research
60
(
2020
)
3
,
pp. 324-336
Persistent link: https://www.econbiz.de/10012301364
Saved in:
2
Consumers' response to other consumers' participation in new product development
Liljedal, Karina T.
;
Dahlén, Micael
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 217-229
Persistent link: https://www.econbiz.de/10011852947
Saved in:
3
The impact of creative media advertising on consumer responses : two field experiments
Rauwers, Fabiënne
;
Remmelswaal, Paola
;
Fransen, Marieke L.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 749-768
Persistent link: https://www.econbiz.de/10012492576
Saved in:
4
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
5
The value of ambient communication from a consumer perspective
Rosengren, Sara
;
Modig, Erik
;
Dahlén, Micael
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
Saved in:
6
Exploring advertising equity : how a brand's past advertising may affect consumer willingness to approach its future ads
Rosengren, Sara
;
Dahlén, Micael
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010503344
Saved in:
7
Twitter for two : investigating the effects of dialogue with customers in social media
Colliander, Jonas
;
Dahlén, Micael
;
Modig, Erik
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 181-194
Persistent link: https://www.econbiz.de/10011342940
Saved in:
8
Why the marketer's view matters as much as the message
Dahlén, Micael
;
Rosengren, Sara
;
Smith, Edith
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 304-312
Persistent link: https://www.econbiz.de/10010419818
Saved in:
9
"What will 'they' think?" : marketing leakage to undesired audiences and the third-person effect
Dahlén, Micael
;
Sjödin, Henrik
;
Thorbjørnsen, Helge
; …
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1825-1840
Persistent link: https://www.econbiz.de/10010205976
Saved in:
10
Think outside the ad : can advertising creativity benefit more than the advertiser?
Rosengren, Sara
;
Dahlén, Micael
;
Modig, Erik
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 320-330
Persistent link: https://www.econbiz.de/10010230068
Saved in:
1
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