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Search: person:"Escalas, Jennifer Edson"
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Konsumentenverhalten
Consumer behaviour
16
Narrative Methode
5
Narrative method
5
Personality psychology
4
Persönlichkeitspsychologie
4
Brand
3
Markenartikel
3
Social economy
3
Sozialwirtschaft
3
transformative consumer research
3
Brand management
2
Celebrity endorsement
2
Celebrity-Werbung
2
Markenführung
2
Nonprofit marketing
2
Nonprofit organization
2
Nonprofit-Marketing
2
Nonprofit-Organisation
2
Theorie
2
Theory
2
social impact
2
storytelling
2
Academic writing
1
Advertising
1
Advertising effects
1
Brand image
1
Branding
1
Cognition
1
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1
Entrepreneurship
1
Entrepreneurship approach
1
Entscheidung
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Ernährungssicherung
1
Food
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Food access
1
Food insecurity
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Food security
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Hunger
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9
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5
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1
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Language
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English
16
Author
All
Escalas, Jennifer Edson
16
Bettman, James R.
6
Peracchio, Laura A.
5
Bublitz, Melissa G.
4
Hamby, Anne
2
Hansen, Jonathan
2
Nardini, Gia
2
Absher, Carrie
1
Butler, Caitlin
1
Chaplin, Lan Nguyen
1
Croom-Raley, Staci
1
Dadzie, Charlene A.
1
Dahl, Darren W.
1
Deutsch Cermin, Ashley
1
Dida, Mentor
1
Eilert, Meike
1
Furchheim, Pia
1
Gloukhovtsev, Alexei
1
Grau, Stacy Landreth
1
Hende, Ellis van den
1
Hutton, Martina
1
Kassarjian, Harold H.
1
Kay, Mark J.
1
Laer, Tom van
1
Ludwig, Stephan
1
Lutz, Richard J.
1
Miller, Elizabeth G.
1
Morningstar, Andrew
1
Mulder, Mark R.
1
Nielsen, Jesper H.
1
Scott, Andrea
1
Sheth, Jagdish N.
1
Tangari, Andrea Heintz
1
Williams, Patti
1
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of public policy & marketing
2
Cracking the code : leveraging consumer psychology to drive profitability
1
Handbook of brand relationships
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Association for Consumer Research : JACR
1
Legends in consumer behavior
1
Strong brands, strong relationships
1
The Routledge companion to identity and consumption
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
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ECONIS (ZBW)
16
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1
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16
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1
Scaling social impact : marketing to grow nonprofit solutions
Nardini, Gia
;
Bublitz, Melissa G.
;
Butler, Caitlin
; …
- In:
Journal of public policy & marketing
41
(
2022
)
3
,
pp. 254-276
Persistent link: https://www.econbiz.de/10013256505
Saved in:
2
Narratives : understanding how consumers use and respond to stories
Escalas, Jennifer Edson
(
ed.
);
Hamby, Anne
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014633472
Saved in:
3
Conceptualizing brand purpose and considering its implications for consumer eudaimonic well-being
Williams, Patti
;
Escalas, Jennifer Edson
;
Morningstar, …
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 699-723
Persistent link: https://www.econbiz.de/10013426643
Saved in:
4
Rise up : understanding youth social entrepreneurs and their ecosystems
Bublitz, Melissa G.
;
Chaplin, Lan Nguyen
;
Peracchio, …
- In:
Journal of public policy & marketing
40
(
2021
)
2
,
pp. 206-225
Persistent link: https://www.econbiz.de/10012534361
Saved in:
5
Food access for all : empowering innovative local infrastructure
Bublitz, Melissa G.
;
Peracchio, Laura A.
;
Dadzie, …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 354-365
Persistent link: https://www.econbiz.de/10012023812
Saved in:
6
What happens in Vegas stays on TripAdvisor? : a theory and technique to understand narrativity in consumer reviews
Laer, Tom van
;
Escalas, Jennifer Edson
;
Ludwig, Stephan
; …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
2
,
pp. 267-285
Persistent link: https://www.econbiz.de/10012033963
Saved in:
7
Connecting with celebrities : how consumers appropriate celebrity meanings for a sense of belonging
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 297-308
Persistent link: https://www.econbiz.de/10011705767
Saved in:
8
Attitude, identity, and influence
Bettman, James R.
;
Kassarjian, Harold H.
;
Lutz, Richard J.
-
2016
Persistent link: https://www.econbiz.de/10011446133
Saved in:
9
Transformative stories : a framework for crafting stories for social impact ogranizations
Bublitz, Melissa G.
;
Escalas, Jennifer Edson
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
2
,
pp. 237-248
Persistent link: https://www.econbiz.de/10011618679
Saved in:
10
Brand relationships and self-identity : consumer use of celebrity meaning to repair a compromised identity
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
Strong brands, strong relationships
,
(pp. 81-94)
.
2015
Persistent link: https://www.econbiz.de/10011313057
Saved in:
1
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