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Search: person:"Melewar, T.C."
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Konsumentenverhalten
Brand management
72
Markenführung
72
Corporate reputation
51
Firmenimage
48
Consumer behaviour
34
Brand image
29
Markenimage
29
Unternehmenskultur
29
Corporate culture
27
Public relations
27
Öffentlichkeitsarbeit
26
Marketing management
22
Marketingmanagement
22
Brand architecture
20
Markenarchitektur
20
Brand
17
Markenartikel
17
Marketing
14
Reputation
13
Beziehungsmarketing
10
Higher education institution
10
Hochschule
10
Relationship marketing
10
Welt
10
World
10
Corporate image
8
Malaysia
8
Corporate Social Responsibility
7
Corporate social responsibility
7
Designation of origin
7
Herkunftsbezeichnung
7
Place marketing
7
Social Web
7
Social web
7
Standortmarketing
7
Communication
6
Customer satisfaction
6
International marketing
6
Internationales Marketing
6
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Undetermined
21
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Article
29
Book / Working Paper
5
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Article in journal
30
Aufsatz in Zeitschrift
30
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Sammelwerk
2
Language
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English
34
Author
All
Melewar, T. C.
34
Bang, Nguyen
13
Foroudi, Pantea
8
Dennis, Charles
7
Hussain, Shahzeb
3
Ismail, Ahmed Rageh
3
Jin, Zhongqi
3
McIntyre, Charles
3
Foroudi, Mohammad Mahdi
2
Gupta, Suraksha
2
Hemsley-Brown, Jane
2
Ackfeldt, Anna-Lena
1
Ageeva, Elena
1
Al-Hajla, Ali Homaid
1
Ali, Raza
1
Argyriou, Evmorfia
1
Balaji, M. S.
1
Bilotta, Eleonora
1
Broderick, Amanda J.
1
Cardinale, Sylvia
1
Chaney, Isabella
1
Chen, Chen-Chu Matilda
1
Chen, Cheng-Hao Steve
1
Choudhury, Musfiq Mannan
1
Dinnie, Keith
1
Ekinci, Yuksel
1
Ezlika Ghazali
1
Giglio, Simona
1
Glanfield, Keith
1
Jayawardhena, Chanaka
1
Kitchen, Philip J.
1
Kohli, Gurdeep Singh
1
Lim, Lynn
1
Merrilees, Bill
1
Mutum, Dilip S.
1
Norbani Che Ha
1
Pantano, Eleonora
1
Pascaru, Olga
1
Priporas, Constantinos Vasilios
1
Priporas, Constantinos-Vasilios
1
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Journal of business research : JBR
7
The marketing review
3
Corporate reputation review
2
European journal of marketing : EJM
2
International studies of management and organization
2
Qualitative market research : an international journal
2
Asia-Pacific journal of business administration
1
European business review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews : IJMR
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of general management
1
Journal of global marketing
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
34
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
3
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
4
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
5
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
6
Branding luxury hotels : evidence from the analysis of consumers' "big" visual data on TripAdvisor
Giglio, Simona
;
Pantano, Eleonora
;
Bilotta, Eleonora
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 495-501
Persistent link: https://www.econbiz.de/10012417034
Saved in:
7
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
8
Cues adopted by consumers in examining corporate website favorability : an empirical study of financial institutions in the UK and Russia
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 15-32
Persistent link: https://www.econbiz.de/10012007156
Saved in:
9
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
10
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
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