Stoklasa, Michal; Matušínská, Kateřina - In: Scientific papers of the University of Pardubice 30 (2022) 1, pp. 1-11
regional brand awareness is, what are perceived regional brand characteristics/benefits, and what are regional brand customers … characteristics. The sample used is 1050 respondents from the Czech Republic, gathered by Ipsos. The method used is online survey. The … researched period to 73 % prompted awareness; main characteristics include region support, traditional production, high quality …