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Konsumentenverhalten
Linguistik
1,065
Linguistics
948
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483
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443
Mehrsprachigkeit
197
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195
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154
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Pogacar, Ruth
6
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Shrum, L. J.
4
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2
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2
Packard, Grant
2
Xu, Xun
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1
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1
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1
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1
Bei, Lien-ti
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of business research : JBR
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of marketing
3
Marketing letters : a journal of research in marketing
3
International journal of business communication : IJBC ; a publication of the Association of Business Communication
2
International journal of hospitality management
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
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The journal of services marketing
2
Bloomsbury Discourse Ser.
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Bloomsbury discourse series
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Consumer psychology review
1
ESMT working paper
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Electronic markets : EM ; the international journal of electronic commerce and business media
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Emerging topics and technologies in information sytems
1
European journal of marketing
1
Fuzzy optimization and decision making : a journal of modeling and computation under uncertainty
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HEC Paris research paper series
1
Handbook of research in international marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of wine business research : IJWBR
1
Journal of business case studies
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of interactive marketing
1
Journal of marketing communications
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Management decision : MD
1
Pro lingua
1
Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate
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ECONIS (ZBW)
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1
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
2
Global reconstruction of language models with linguistic rules : explainable AI for online consumer reviews
Binder, Markus
;
Heinrich, Bernd
;
Hopf, Marcus
; …
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
4
,
pp. 2123-2138
Persistent link: https://www.econbiz.de/10013556702
Saved in:
3
The emergence and evolution of consumer language research
Packard, Grant
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
1
,
pp. 42-51
Persistent link: https://www.econbiz.de/10014634419
Saved in:
4
Intel inside : the linguistic properties of effective slogans
Hodges, Brady T.
;
Estes, Zachary
;
Warren, Caleb
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 865-886
Persistent link: https://www.econbiz.de/10014526236
Saved in:
5
Expressing and responding to customer (dis)satisfaction online : new insights from discourse and linguistic approaches
Ruytenbeek, Nicolas
;
Decock, Sofie
- In:
International journal of business communication : IJBC …
61
(
2024
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10014635436
Saved in:
6
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
7
Paralanguage classifier (PARA) : an algorithm for automatic coding of paralinguistic nonverbal parts of speech in text
Luangrath, Andrea Webb
;
Xu, Yixiang
;
Wang, Tong
- In:
Journal of marketing research
60
(
2023
)
2
,
pp. 388-408
Persistent link: https://www.econbiz.de/10014233909
Saved in:
8
Wisdom from words : the psychology of consumer language
Berger, Jonah
;
Packard, Grant
- In:
Consumer psychology review
6
(
2023
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10014239998
Saved in:
9
Does language shape the mind? : linguistic fluency and perception of service quality
Kim, Jong Min
;
Park, Sungjun
- In:
The journal of services marketing
37
(
2023
)
1
,
pp. 53-64
Persistent link: https://www.econbiz.de/10013542893
Saved in:
10
When your boss says, "you need to sound more professional" : writing style and writer attributions
Campbell, Kim Sydow
;
Naidoo, Jefrey S.
;
Smith, Jordan
- In:
International journal of business communication : IJBC …
60
(
2023
)
4
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014365713
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