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Konsumentenverhalten
RFM model
15
Beziehungsmarketing
9
Consumer behaviour
9
Relationship marketing
9
Customer value
7
Data mining
7
Kundenwert
7
Data Mining
6
CRM
4
RFM Model
4
customer relationship management
4
data mining
4
Bank
3
Customer segmentation
3
Dienstleistungsqualität
3
Market segmentation
3
Marktsegmentierung
3
Service quality
3
Target group
3
Zielgruppe
3
Air transport
2
Airline
2
Clustering
2
Customer relations
2
Customer satisfaction
2
Fluggesellschaft
2
Forecasting model
2
Fuzzy sets
2
Fuzzy-Set-Theorie
2
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2
Kundenzufriedenheit
2
Luftverkehr
2
Marketing strategy
2
Prognoseverfahren
2
Quality management
2
Qualitätsmanagement
2
clustering
2
customer clusters
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customer segmentation
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Abdolvand, Neda
2
Arjmand, Mohaddese
1
Chang, Shu Chen
1
Chen, Yanhong
1
Cheng, Li-chen
1
Chou, Tung-Hsiang
1
Deng, Zilin
1
Dequan, Zheng
1
Eren, P. Erhan
1
Haghighatnia, Shohre
1
Harandi, Saeedeh Rajaee
1
Harandi, Saeedeh Rajaei
1
Hosseini, Monireh
1
Kocyigit, Altan
1
Li, Bin
1
Liu, Luning
1
Liu, Wei
1
Peker, Serhat
1
Safari, Sepehr
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Shabani, Mostafa
1
Shao, Xuefeng
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Shokoohyar, Sina
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Shokouhyar, Sajjad
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Sun, Li-min
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Journal of retailing and consumer services
2
Electronic commerce research and applications
1
International journal of electronic customer relationship management : IJECRM
1
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
1
Journal of global information management
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Journal of marketing analytics : JMA
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ECONIS (ZBW)
9
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1
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9
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1
Improving customer value index and consumption forecasts using a weighted
RFM
model
and machine learning algorithms
Wu, Zongxiao
;
Zang, Cong
;
Wu, Chia-Huei
;
Deng, Zilin
; …
- In:
Journal of global information management
30
(
2022
)
3
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012799261
Saved in:
2
The
RFM
model
analysis for VIP customer : a case study of Golf clothing brand
Chou, Tung-Hsiang
;
Chang, Shu Chen
- In:
International journal of knowledge management : IJKM ; …
18
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014307037
Saved in:
3
Estimating travellers' value when purchasing auxiliary services in the airline industry based on the
RFM
model
Chen, Yanhong
;
Liu, Luning
;
Dequan, Zheng
;
Li, Bin
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364543
Saved in:
4
The impact of customer clubs on lifetime value of banking customers
Arjmand, Mohaddese
;
Abdolvand, Neda
;
Harandi, Saeedeh Rajaei
- In:
International journal of electronic customer …
14
(
2023
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10014309498
Saved in:
5
Research on the influence of after-sales service quality factors on customer satisfaction
Shokouhyar, Sajjad
;
Shokoohyar, Sina
;
Safari, Sepehr
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012389985
Saved in:
6
Evaluating discounts as a dimension of customer behavior analysis
Haghighatnia, Shohre
;
Abdolvand, Neda
;
Harandi, Saeedeh …
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 321-336
Persistent link: https://www.econbiz.de/10011880774
Saved in:
7
LRFMP model for customer segmentation in the grocery retail industry : a case study
Peker, Serhat
;
Kocyigit, Altan
;
Eren, P. Erhan
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 544-559
Persistent link: https://www.econbiz.de/10011723818
Saved in:
8
New approach to customer segmentation based on changes in customer value
Hosseini, Monireh
;
Shabani, Mostafa
- In:
Journal of marketing analytics : JMA
3
(
2015
)
3
,
pp. 110-121
Persistent link: https://www.econbiz.de/10011416878
Saved in:
9
Exploring consumer adoption of new services by analyzing the behavior of 3G subscribers : an empirical case study
Cheng, Li-chen
;
Sun, Li-min
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 89-100
Persistent link: https://www.econbiz.de/10009730276
Saved in:
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