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Konsumentenverhalten
Internet marketing
51
Online-Marketing
50
Search engine
49
Suchmaschine
49
Auction theory
27
Auktionstheorie
27
Advertising effects
26
Werbewirkung
26
sponsored search
20
Advertising
18
Sponsored search
18
Werbung
14
Consumer behaviour
13
sponsored search advertising
13
Information behaviour
12
Informationsverhalten
12
Internet-Auktion
12
Online auction
12
Auction
11
Auktion
10
Preismanagement
9
Pricing strategy
9
E-commerce
7
Electronic Commerce
7
Sponsored search advertising
6
online advertising
6
Online Advertising
5
Online advertising
5
Online retailing
5
Online-Handel
5
Sponsored Search Auctions
5
Agency theory
4
Bayes-Statistik
4
Bayesian inference
4
Common Agency
4
Delegation
4
Prinzipal-Agent-Theorie
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Abhishek, Vibhanshu
1
Agarwal, Manoj Kumar
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Anderson, Chris K.
1
Aydin, Goker
1
Ba, Sulin
1
Basu, Preetam
1
Cheng, Ming
1
Chesnes, Matthew
1
Dai, Weijia
1
Deng, Honglin
1
Fader, Peter
1
Fan, Ming
1
Feng, Yue
1
Ghosh, Debabrata
1
Hosanagar, Kartik
1
Hu, Shanshan
1
Huang, Lihua
1
Hui, Xiang
1
Im, Il
1
Jeong, Seok-Oh
1
Jerath, Kinshuk
1
Jeziorski, Przemysław
1
Jin, Ginger Zhe
1
Jun, Jongkun
1
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Information systems research : ISR
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
CESifo working papers
1
Cornell hospitality quarterly : CQ
1
European journal of operational research : EJOR
1
Journal of business research : JBR
1
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ECONIS (ZBW)
13
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1
Quality certificates alleviate consumer aversion to
sponsored
search
advertising
Hui, Xiang
;
Liu, Meng
-
2022
We study consumer response towards
sponsored
search
advertising and how to improve advertising performance on a large e …
Persistent link: https://www.econbiz.de/10013342873
Saved in:
2
Can positive online social cues always reduce user avoidance of
sponsored
search
results?
Deng, Honglin
;
Wang, Weiquan
;
Li, Siyuan
;
Lim, Kai H.
- In:
MIS quarterly
46
(
2022
)
1
,
pp. 35-70
Persistent link: https://www.econbiz.de/10013286174
Saved in:
3
An empirical analysis of seller advertising strategies in an online marketplace
Sun, Haoyan
;
Fan, Ming
;
Tan, Yong
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012242419
Saved in:
4
Sponsored
search
advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay
Tunuguntla, Vaishnavi
;
Basu, Preetam
;
Rakshit, Krishanu
; …
- In:
European journal of operational research : EJOR
276
(
2019
)
1
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011997863
Saved in:
5
Advertiser prominence effects in search advertising
Jeziorski, Przemysław
;
Moorthy, Sridhar
- In:
Management science : journal of the Institute for …
64
(
2018
)
3
,
pp. 1365-1383
Persistent link: https://www.econbiz.de/10011847252
Saved in:
6
The order effect of advertisers on consumer search behavior in
sponsored
search
markets
Park, Chang Hee
;
Agarwal, Manoj Kumar
- In:
Journal of business research : JBR
84
(
2018
),
pp. 24-33
Persistent link: https://www.econbiz.de/10011802594
Saved in:
7
Multi-click attribution in
sponsored
search
advertising : an empirical study in hospitality industry
Anderson, Chris K.
;
Cheng, Ming
- In:
Cornell hospitality quarterly : CQ
58
(
2017
)
3
,
pp. 253-262
Persistent link: https://www.econbiz.de/10011736828
Saved in:
8
Banning foreign pharmacies from
sponsored
search
: the online consumer response
Chesnes, Matthew
;
Dai, Weijia
;
Jin, Ginger Zhe
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 879-907
Persistent link: https://www.econbiz.de/10011791425
Saved in:
9
Deal-seeking versus brand-seeking : search behaviors and purchase propensities in
sponsored
search
platforms
Im, Il
;
Jun, Jongkun
;
Oh, Wonseok
;
Jeong, Seok-Oh
- In:
Management information systems : mis quarterly
40
(
2016
)
1
,
pp. 187-203
Persistent link: https://www.econbiz.de/10011447643
Saved in:
10
Aggregation bias in
sponsored
search
data : the curse and the cure
Abhishek, Vibhanshu
;
Hosanagar, Kartik
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 59-77
Persistent link: https://www.econbiz.de/10010497617
Saved in:
1
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