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Search: subject:"brand competition"
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Konsumentenverhalten
Brand
14
Markenartikel
14
Brand management
13
Competition
13
Markenführung
13
Wettbewerb
13
Consumer behaviour
11
Brand competition
9
Handelsmarke
6
Store brand
6
brand competition
6
Einzelhandel
5
Inter-brand competition
5
Retail trade
5
Theorie
5
Theory
5
Food retailing
3
Intra-brand competition
3
Lebensmitteleinzelhandel
3
Marketing management
3
Marketingmanagement
3
Preismanagement
3
Pricing strategy
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Advertising
2
Distribution channel
2
Duopol
2
Duopoly
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E-commerce
2
Electronic Commerce
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Food trade
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Innovation
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Internet marketing
2
Lebensmittelhandel
2
New product development
2
Oligopol
2
Oligopoly
2
Online retailing
2
Online-Handel
2
Online-Marketing
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Amrouche, Nawel
1
Arce-Urriza, Marta
1
Benavente H., José Miguel
1
Cebollada, Javier
1
Chang, Hung-hao
1
Cuneo, Andres
1
Fischer, Marc
1
Fornari, Daniele
1
Fornari, Edoardo
1
Grandi, Sebastiano
1
Gu, Zheyin
1
He, Yuhong
1
Hill, Shawndra
1
Hu, Huaqing
1
Lee, Brian
1
Liu, Jia
1
Liu, Zhixin
1
Lyu, Gaoyan
1
Menegatti, Mario
1
Milberg, Sandra J.
1
Palacios-Fenech, Javier
1
Spann, Martin
1
Tayi, Giri Kumar
1
Tellis, Gerard J.
1
Wang, Shumei
1
Xi, Chenyang
1
Yan, Ruiliang
1
Yin, Shuya
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Zhuang, Guomian
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Agribusiness : an international journal
1
Electronic commerce research
1
European journal of operational research : EJOR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of international marketing
1
Journal of retailing and consumer services
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Manufacturing & service operations management : M & SOM
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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ECONIS (ZBW)
11
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1
Consumer self-design and
brand
competition
Gu, Zheyin
;
Tayi, Giri Kumar
- In:
Production and operations management : the flagship …
32
(
2023
)
8
,
pp. 2420-2437
Persistent link: https://www.econbiz.de/10014328689
Saved in:
2
C2M strategies on an e-commerce platform under
brand
competition
Lyu, Gaoyan
;
Hu, Huaqing
;
Zhuang, Guomian
;
Xi, Chenyang
- In:
Transportation research / E : an international journal
177
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014419309
Saved in:
3
The association between food outlet accessibility and market competition to household food expenditures : empirical evidence from the convenience store industry in Taiwan
Chang, Hung-hao
;
Lee, Brian
- In:
Agribusiness : an international journal
38
(
2022
)
1
,
pp. 134-153
Persistent link: https://www.econbiz.de/10012816692
Saved in:
4
Managing
brand
competition
with consumer fairness concern via manufacturer incentive
Yu, Niu
;
Wang, Shumei
;
Liu, Zhixin
- In:
European journal of operational research : EJOR
300
(
2022
)
2
,
pp. 661-675
Persistent link: https://www.econbiz.de/10013207290
Saved in:
5
Frontiers : moment marketing : measuring dynamics in cross-Channel ad effectiveness
Liu, Jia
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012493300
Saved in:
6
Assesing the success of private labels online : differences across categories in the grocery industry
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Electronic commerce research
18
(
2018
)
4
,
pp. 719-753
Persistent link: https://www.econbiz.de/10011936283
Saved in:
7
National brand's local advertising and wholesale-price incentive under prior versus no prior information
Amrouche, Nawel
;
Yan, Ruiliang
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 161-174
Persistent link: https://www.econbiz.de/10011738518
Saved in:
8
Leading national brands facing store brands competition : is price competitiveness the only thing that matters?
Fornari, Daniele
;
Fornari, Edoardo
;
Grandi, Sebastiano
; …
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 234-241
Persistent link: https://www.econbiz.de/10011473208
Saved in:
9
Joint selling of complementary components under brand and retail competition
He, Yuhong
;
Yin, Shuya
- In:
Manufacturing & service operations management : M & SOM
17
(
2015
)
4
,
pp. 470-479
Persistent link: https://www.econbiz.de/10011387967
Saved in:
10
Skimming or penetration? : strategic dynamic pricing for new products
Spann, Martin
;
Fischer, Marc
;
Tellis, Gerard J.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 235-249
Persistent link: https://www.econbiz.de/10010515896
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