//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"display advertising"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Internet marketing
32
Online-Marketing
32
Advertising
30
Werbung
30
Advertising effects
25
Werbewirkung
25
display advertising
20
Display advertising
13
Auction theory
9
Auktionstheorie
9
Consumer behaviour
8
Internet
8
targeting
6
Search engine
5
Suchmaschine
5
online advertising
5
real-time bidding
5
online display advertising
4
search advertising
4
Internet-Auktion
3
Online advertising
3
Online auction
3
Revenue management
3
Revenue-Management
3
Search advertising
3
Target group
3
Zielgruppe
3
budget constraints
3
digital media
3
media economics
3
news aggregation
3
revenue management
3
two-sided markets
3
Advertising media
2
Allocation
2
Auction
2
Auktion
2
Brand management
2
Difference in differences
2
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Arora, Neeraj
1
El Hana, Nadr
1
Fang, Eric
1
Ghose, Anindya
1
Hatzithomas, Leonidas
1
Hoban, Paul R.
1
Kim, Jisu J.
1
Lee, Ju-Yeon
1
Lewis, Randall A.
1
Li, Xiaoling
1
Mercanti-Guérin, Maria
1
Narteh, Bedman
1
Nottorf, Florian
1
Odoom, Priscilla Teika
1
Odoom, Raphael
1
Palmatier, Robert W.
1
Reiley, David H.
1
Sabri, Ouidade
1
Tian, Min
1
Todri-Adamopoulos, Vilma
1
Tsiotsou, Rodoula H.
1
Wetzels, Martin
1
more ...
less ...
Published in...
All
Electronic commerce research and applications
1
International journal of internet marketing and advertising : IJIMA
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Management information systems : mis quarterly
1
Marketing science
1
Quantitative marketing and economics : QME
1
Technological forecasting & social change : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Display
advertising
: the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
2
What cookie-based advertising effectiveness fails to measure
Tian, Min
;
Hoban, Paul R.
;
Arora, Neeraj
- In:
Marketing science
43
(
2024
)
2
,
pp. 407-418
Persistent link: https://www.econbiz.de/10014529228
Saved in:
3
Cookiepocalypse : what are the most effective strategies for advertisers to reshape the future of
display
advertising
?
El Hana, Nadr
;
Mercanti-Guérin, Maria
;
Sabri, Ouidade
- In:
Technological forecasting & social change : an …
188
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014266452
Saved in:
4
Consumer acceptance of online
display
advertising
: the effects of ad characteristics and attitude toward online advertising
Odoom, Priscilla Teika
;
Narteh, Bedman
;
Odoom, Raphael
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 317-343
Persistent link: https://www.econbiz.de/10013256312
Saved in:
5
The effect of online shopping platform strategies on search, display, and membership revenues
Lee, Ju-Yeon
;
Fang, Eric
;
Kim, Jisu J.
;
Li, Xiaoling
; …
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10011930788
Saved in:
6
Toward a digital attribution model : measuring the impact of
display
advertising
on online consumer behavior
Ghose, Anindya
;
Todri-Adamopoulos, Vilma
- In:
Management information systems : mis quarterly
40
(
2016
)
4
,
pp. 889-910
Persistent link: https://www.econbiz.de/10011612498
Saved in:
7
Modeling the clickstream across multiple online advertising channels using a binary logit with Bayesian mixture of normals
Nottorf, Florian
- In:
Electronic commerce research and applications
13
(
2014
)
1
,
pp. 45-55
Persistent link: https://www.econbiz.de/10011348335
Saved in:
8
Online ads and offline sales : measuring the effects of retail advertising via a controlled experiment at Yahoo!
Lewis, Randall A.
;
Reiley, David H.
- In:
Quantitative marketing and economics : QME
12
(
2014
)
3
,
pp. 235-266
Persistent link: https://www.econbiz.de/10010407786
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->