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Konsumentenverhalten
Consumer behaviour
11
Beziehungsmarketing
10
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double jeopardy
10
Double jeopardy
8
Brand
6
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Double Jeopardy
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access to justice
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Funk, Daniel C.
2
McDonald, Heath
2
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1
Allsopp, Jason
1
Anesbury, Zachary William
1
Arding, Rachael
1
Baker, Bradley J.
1
Bennett, Dag R.
1
Bogomolov, Timofei
1
Bogomolova, Svetlana
1
Bond, Allison
1
Buoye, Alexander
1
Dall'Olmo Riley, Francesca
1
Dawes, John
1
Doyle, Jason P.
1
Feetham, Pamela M.
1
Filo, Kevin
1
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1
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1
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1
Guido, Francesca
1
Hand, Chris
1
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1
Henfrey, Cathy Lu
1
Jung, Sang-Uk
1
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1
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1
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Australasian marketing journal
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1
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1
Journal of consumer behaviour
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Journal of food products marketing
1
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ECONIS (ZBW)
11
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1
Empirical generalisations in customer mindset metrics
Mecredy, Philip J.
;
Wright, Malcolm J.
;
Feetham, Pamela M.
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 102-120
Persistent link: https://www.econbiz.de/10012813940
Saved in:
2
How do e-stores grow their market share?
Klepek, Martin
;
Kvíčala, Daniel
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 945-957
Persistent link: https://www.econbiz.de/10013393614
Saved in:
3
Analyzing proprietary, private label, and non-brands in fresh produce purchases
Anesbury, Zachary William
;
Jürkenbeck, Kristin
; …
- In:
International journal of market research
63
(
2021
)
5
,
pp. 597-619
Persistent link: https://www.econbiz.de/10012625171
Saved in:
4
Does
Double
Jeopardy
apply using average spend per buyer as the loyalty metric?
Dawes, John
;
Bond, Allison
;
Hartnett, Nicole
;
Sharp, Byron
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 261-268
Persistent link: https://www.econbiz.de/10011792149
Saved in:
5
Double
Jeopardy
: 50 years on : reviving a forgotten tool that still predicts brand loyalty
Graham, Charles
;
Bennett, Dag R.
;
Franke, Katrin
; …
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 278-287
Persistent link: https://www.econbiz.de/10011792395
Saved in:
6
Is share of wallet exclusively about making customers happy or having more customers? : exploring the relationship between satisfaction and
double
jeopardy
Buoye, Alexander
;
Loureiro, Yuliya Komarova
;
Kabadayi, …
- In:
Journal of service management
27
(
2016
)
4
,
pp. 434-459
Persistent link: https://www.econbiz.de/10011563591
Saved in:
7
The uniqueness of sport : testing against marketing's empirical laws
Baker, Bradley J.
;
McDonald, Heath
;
Funk, Daniel C.
- In:
Sport management review
19
(
2016
)
4
,
pp. 378-390
Persistent link: https://www.econbiz.de/10011566663
Saved in:
8
A meta-analysis of correlations between market share and other brand performance metrics in FMCG markets
Jung, Sang-Uk
;
Zhu, John
;
Gruca, Thomas S.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5901-5908
Persistent link: https://www.econbiz.de/10011597549
Saved in:
9
An exploration of consumer attitudes and purchasing patterns in fair trade coffee and tea
Winchester, Maxwell
;
Arding, Rachael
;
Nenycz-Thiel, Magda
- In:
Journal of food products marketing
21
(
2015
)
5
,
pp. 552-567
Persistent link: https://www.econbiz.de/10011432341
Saved in:
10
Evaluating brand extensions, fit perceptions and post-extension brand image : does size matter?
Dall'Olmo Riley, Francesca
;
Hand, Chris
;
Guido, Francesca
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 904-924
Persistent link: https://www.econbiz.de/10010411303
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