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Search: subject_exact:"Frauenforschung"
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Konsumentenverhalten
Geschlechterforschung
1,182
Gender studies
1,154
Geschlecht
358
Gender
357
Frauenforschung
272
Women
224
Frauen
217
Weibliche Führungskräfte
196
Women managers
196
Weibliche Arbeitskräfte
182
Women workers
181
Business start-up
148
Unternehmensgründung
148
Gleichberechtigung
143
Gender equality
138
Entrepreneurship
126
Entrepreneurship approach
123
Gender discrimination
123
Geschlechterdiskriminierung
123
USA
97
Aufsatzsammlung
93
Deutschland
85
United States
83
Frau
79
Personality psychology
73
Persönlichkeitspsychologie
73
Germany
72
gender
69
Consumer behaviour
66
Frauenbewegung
66
Diversity Management
60
Diversity management
60
Welt
60
World
60
Gender Economics
59
Gender economics
58
Women's movement
56
Soziale Rolle
52
Feminismus
50
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19
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3
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Article
56
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10
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Article in journal
50
Aufsatz in Zeitschrift
50
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7
Book section
7
Aufsatzsammlung
3
Case study
3
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2
Sammelwerk
2
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English
64
German
2
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Arsel, Zeynep
3
Hein, Wendy
3
Putrevu, Sanjay
3
Chebat, Jean-Charles
2
Chu, Kyounghee
2
Eisend, Martin
2
Eräranta, Kirsi
2
Grønhøj, Alice
2
Hearn, Jeff
2
Hutton, Martina
2
Kim, Ji Yoon
2
Klasson, Marcus
2
Malefyt, Timothy de Waal
2
McCabe, Maryann
2
Moisander, Johanna
2
Närvänen, Elina
2
Otnes, Cele
2
Richard, Marie-Odile
2
Ulver, Sofia
2
Valtonen, Anu
2
Yang, Zhiyong
2
Zayer, Linda Tuncay
2
Abdul-Ghani, Eathar
1
Ahsan, Tanveer
1
Ali, Fayaz
1
Anderson, Beverlee B.
1
Ashtaputre, Anjali
1
Aubrey, Jennifer Stevens
1
Bateman, Connie R.
1
Bhatnagar, Roopali
1
Borau, Sylvie
1
Branton, Scott E.
1
Brown, J. Lynne
1
Cadogan, John W.
1
Catterall, Miriam
1
Chen, Wen-yu
1
Chen, Xiang
1
Cho, Hyeon Jeong
1
Compton, Cristin A.
1
Cui, Yuanyuan
1
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Journal of marketing management : MM
8
Journal of consumer behaviour : an international research review
7
Gendering theory in marketing and consumer research
4
Journal of business research : JBR
4
The service industries journal
4
Anthropology and business
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
Journal of retailing and consumer services
2
Brick & mortar shopping in the 21st century
1
Consumer Australia : historical perspectives
1
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Intellectual property, theory, culture
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management, economics and social sciences : IJMESS
1
International journal of services, economics and management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of fashion marketing and management
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice : JMTP
1
Journal of retailing
1
Journal of strategic marketing
1
Key issues in marketing management
1
Management communication quarterly : an international journal
1
Marketing letters : a journal of research in marketing
1
Marketing theory
1
Paradigm : the journal of Institute of Management Technology
1
Qualitative market research : an international journal
1
Social and environmental issues in advertising
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
66
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1
The queer manifesto : imagining new possibilities and futures for marketing and consumer research
Pirani, Daniela
;
Daskalopoulou, Athanasia
- In:
Marketing theory
22
(
2022
)
2
,
pp. 293-308
Persistent link: https://www.econbiz.de/10013257610
Saved in:
2
Does character's gender matter in inspirational brand story? : exploring the moderating effect of gender role conformity
Chen, Xiang
;
Wang, Cheng Lu
;
Zhou, Liying
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1749-1757
Persistent link: https://www.econbiz.de/10014335633
Saved in:
3
Effects of hedonic shopping motivations and gender differences on compulsive online buyers
Wang, Xuhui
;
Ali, Fayaz
;
Tauni, Muhammad Zubair
;
Zhang, …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
1
,
pp. 120-135
Persistent link: https://www.econbiz.de/10013204903
Saved in:
4
Boys go, girls go along : exploring gender and price differences regarding themes present on children’s graphic t-shirts
Lapierre, Matthew A.
;
Ashtaputre, Anjali
;
Aubrey, …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
3
,
pp. 432-448
Persistent link: https://www.econbiz.de/10013367912
Saved in:
5
Love or like : gender effects in emotional expression in online reviews
Abdul-Ghani, Eathar
;
Kim, Jungkeun
;
Kwon, Junbum
;
Hyde, …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3592-3616
Persistent link: https://www.econbiz.de/10013457462
Saved in:
6
Examining consumer responses to YouTube ads through facial expressions and self-reports : the role of gender identity and emotional appeals
Voutsa, Maria C.
;
Tsichla, Eirini
;
Hatzithomas, Leonidas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 368-393
Persistent link: https://www.econbiz.de/10012670668
Saved in:
7
Positive gender congruency effects on shopper responses : field evidence from a gender egalitarian culture
Otterbring, Tobias
;
Bhatnagar, Roopali
;
Samuelsson, Peter
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012665988
Saved in:
8
There's no such thing as a gay bar : co-sexuality and the neoliberal branding of queer spaces
Branton, Scott E.
;
Compton, Cristin A.
- In:
Management communication quarterly : an international …
35
(
2021
)
1
,
pp. 69-95
Persistent link: https://www.econbiz.de/10012426325
Saved in:
9
Women, consumption and paradox
Malefyt, Timothy de Waal
(
ed.
);
McCabe, Maryann
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10013182234
Saved in:
10
Does gender bias exist? : the impact of gender congruity on consumer's Airbnb booking intention and the mediating role of trust
Su, Na
;
Mattila, Anna S.
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012293819
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