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~subject:"Kundenbindungsprogramm"
~subject:"Loyalty program"
~subject:"Online-Handel"
~subject:"Sales promotion"
~type_genre:"Aufsatz im Buch"
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Kundenbindungsprogramm
Loyalty program
Online-Handel
Sales promotion
Beziehungsmarketing
40
Relationship marketing
40
Deutschland
21
Germany
21
Consumer behaviour
10
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10
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10
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10
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3
Service industry
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3
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3
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540
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53
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53
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49
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37
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37
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30
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15
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15
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German
59
English
41
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Papenhoff, Heike
4
Scheer, Burkhard
4
Göhlich, Frederike
3
Götz, Oliver
3
Hoffmann, Anke
3
Naß, Stephan
3
Rese, Mario
3
Wilke, Annika
3
Winkelmann, Axel
3
Albers, Holger
2
Becker, Jörg
2
Beverungen, Daniel
2
Drèze, Xavier
2
Kreutzer, Ralf T.
2
Mann, Andreas
2
Nunes, Joseph C.
2
Prein, Jan
2
Akter, Shahriar
1
Amesberger, Franz Peter
1
Apaolaza, Vanessa
1
Arakelova, Irina
1
Arnold, Mark J.
1
Arpagaus, Christian
1
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1
Balbás de la Corte, Alejandro
1
Balbás, Beatriz
1
Balbás, Raquel
1
Baner, Isabell
1
Banwait, Kuldeep
1
Barrutia, José M.
1
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1
Bauer, Hans H.
1
Baumann, Axel
1
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1
Bidmon, Robert K.
1
Bijmolt, Tammo H. A.
1
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1
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1
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1
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Handbuch Couponing
18
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
3
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
3
Predicting trends and building strategies for consumer engagement in retail environments
3
Pricing tactics, strategies, and outcomes ; Vol. 2
3
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Handbook of research on mobile marketing management
2
Handbuch Kundenbindungsmanagement
2
Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
2
2007 Business & Economics Society International Conference ; Vol. 1
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Aktuelle Herausforderungen der Kreditgenossenschaften
1
Alternative market research methods : market sensing
1
Annals of operations research ; volume 280, numbers 1/2 (September 2019)
1
BPM Best Practice : wie führende Unternehmen ihre Geschäftsprozesse managen
1
Behavioral operations management in social networks
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Biometrics and neuroscience research in business and management : advances and applications
1
Bridging the gap between advertising academia and practice
1
Business intelligence and analytics in small and medium enterprises
1
Cases on SMEs and open innovation : applications and investigations
1
Crowdfunding : the corporate era
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Customer engagement marketing
1
Der gläserne Konsument : Potentiale und Probleme beim Management von Kundendaten
1
Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
1
E-business technology and strategy : international conference, CETS 2010, Ottawa, Canada, September 29 - 30, 2010 ; proceedings
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Efficient Consumer Response in der Praxis - Fallstudien zu Projekten, Konzepten und Strategien
1
Enhancing knowledge development in marketing ; Vol. 21
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
1
Geschäftsmodelle - Wertschöpfung - Transformation
1
Handbuch Hospitality Management : Managementkonzepte, Wettbewerbskontext, Unternehmenspraxis
1
Handelsforschung
1
Harvard business review on retailing and merchandising
1
Innovationen im Personalmanagement : die spannendsten Entwicklungen aus der HR-Szene und ihr Nutzen für Unternehmen
1
Innovative Markenführung und -implementierung
1
Institutions in perspective : Festschrift in honor of Rudolf Richter on the occasion of his 80th birthday
1
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ECONIS (ZBW)
100
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1
Uncovering consumers' subconscious responses to marketing stimuli
Sari, Hasrini
;
Simatupang, Tota
- In:
Biometrics and neuroscience research in business and …
,
(pp. 279-294)
.
2024
Persistent link: https://www.econbiz.de/10014560406
Saved in:
2
Gamification in loyalty programs : impact on intrinsic motivation and consumers' needs for competence and relatedness
Oliveira, João
;
Pires, Paulo Botelho
- In:
Promoting organizational performance through 5G and …
,
(pp. 122-142)
.
2023
Persistent link: https://www.econbiz.de/10013475277
Saved in:
3
Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-64)
.
2023
Persistent link: https://www.econbiz.de/10014289837
Saved in:
4
Impact of tourists' socio-demographic factors and number of previous visits on attitudinal loyalty : simultaneous testing of three loyalty types
Laškarin Ažić, Marina
;
Galičic, Vlado
-
2020
Persistent link: https://www.econbiz.de/10012601656
Saved in:
5
The development of loyalty programs in the retail sector
Rauf, Muniba
;
Karjaluoto, Heikki
- In:
Business intelligence and analytics in small and medium …
,
(pp. 105-121)
.
2020
Persistent link: https://www.econbiz.de/10012161800
Saved in:
6
An action-based approach to retail brand engagement
Saleh, Amin
;
Chefor, Ellis
;
Babin, Barry J.
- In:
Predicting trends and building strategies for consumer …
,
(pp. 27-43)
.
2019
Persistent link: https://www.econbiz.de/10012023212
Saved in:
7
Service innovation for customer engagement in the Italian banking sector : a case study
Formisano, Vincenzo
;
Cavacece, Ylenia
;
Fedele, Maria
; …
- In:
Predicting trends and building strategies for consumer …
,
(pp. 62-87)
.
2019
Persistent link: https://www.econbiz.de/10012023218
Saved in:
8
Relational proximity with customers in the retail industry
Sansone, Marcello
;
Bruni, Roberto
;
Colamatteo, Annarita
; …
- In:
Predicting trends and building strategies for consumer …
,
(pp. 268-286)
.
2019
Persistent link: https://www.econbiz.de/10012023252
Saved in:
9
Designing competitive loyalty programs : a stochastic game-theoretic model to guide the choice of reward structure
Gandomi, Amir
;
Bazargan, Amirhossein
;
Zolfaghari, Saeed
-
2019
Persistent link: https://www.econbiz.de/10012116221
Saved in:
10
Multi-tier loyalty programs to stimulate customer engagement
Bijmolt, Tammo H. A.
;
Krafft, Manfred
;
Sesé, F. Javier
; …
- In:
Customer engagement marketing
,
(pp. 119-139)
.
2018
Persistent link: https://www.econbiz.de/10011739846
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