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~subject:"Kundenintegration"
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Search: subject:"Brand identity"
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Kundenintegration
Brand management
161
Markenführung
160
Brand image
142
Markenimage
140
Consumer behaviour
102
Konsumentenverhalten
102
Brand identity
81
Brand
60
brand identity
57
Markenartikel
54
Beziehungsmarketing
38
Relationship marketing
38
Personality psychology
29
Persönlichkeitspsychologie
29
Corporate culture
25
Unternehmenskultur
25
Marketing management
23
Marketingmanagement
23
Corporate reputation
22
Firmenimage
22
Internet marketing
22
Online-Marketing
22
Social Web
22
Social web
22
Brand architecture
18
Markenarchitektur
17
Customer integration
15
Brand Identity
13
Brand loyalty
13
brand image
13
Branding
10
Co-creation
9
Higher education institution
9
Hochschule
9
Stakeholder
9
Tourism marketing
9
Tourismusmarketing
9
Bank
8
Markentreue
8
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Undetermined
12
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2
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14
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1
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14
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1
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1
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1
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English
15
Author
All
Kastanakis, Minas
2
Voyer, Benjamin G.
2
Arroyo-Gamez, Ramon E.
1
Aslam, Wajeeha
1
Benmiled-Cherif, Héla
1
Black, Iain
1
Casais, Beatriz
1
Centeno, Dave
1
Dean, Dianne
1
Essamri, Azzouz
1
Farhat, Kashif
1
Guzman, Francisco
1
Iglesias, Oriol
1
Ind, Nicholas
1
Kennedy, Eric
1
Kent, Anthony
1
Koporcic, Nikolina
1
Landgraf, Polina
1
Leal, Miguel Martim
1
Maira, Elisa
1
Markovic, Stefan
1
McKechnie, Sally
1
Millspaugh, Jennifer
1
Mokhtar, Sany Sanuri Mohd
1
Mühlbacher, Hans
1
Pich, Christopher
1
Proença, João F.
1
Rhode, Ann Kristin
1
Rodrigues, Clarinda
1
Schmidt, Holger
1
Thomas, Robert
1
Veloutsou, Cleopatra
1
Wallpach, Sylvia von
1
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Journal of business research : JBR
6
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal for international business and entrepreneurship development
1
Journal of creating value
1
Journal of fashion marketing and management
1
Journal of internet commerce
1
Journal of marketing management : MM
1
The journal of consumer marketing
1
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ECONIS (ZBW)
15
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15
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date (oldest first)
1
How the creative class co-creates a city's
brand
identity
: a qualitative study
Rodrigues, Clarinda
;
Schmidt, Holger
- In:
Journal of creating value
7
(
2021
)
1
,
pp. 19-43
Persistent link: https://www.econbiz.de/10014580935
Saved in:
2
Tourism co-creation in place branding : the role of local community
Leal, Miguel Martim
;
Casais, Beatriz
;
Proença, João F.
- In:
Tourism review
77
(
2022
)
5
,
pp. 1322-1332
Persistent link: https://www.econbiz.de/10013369027
Saved in:
3
Consumers and producers
Maira, Elisa
-
2018
Persistent link: https://www.econbiz.de/10011863777
Saved in:
4
Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
Saved in:
5
Corporate
brand
identity
co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
Saved in:
6
Co-creating corporate
brand
identity
with online brand communities : a managerial perspective
Essamri, Azzouz
;
McKechnie, Sally
;
Winklhofer, Heidi
- In:
Journal of business research : JBR
96
(
2019
),
pp. 366-375
Persistent link: https://www.econbiz.de/10011981083
Saved in:
7
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
8
Co-creating stakeholder and brand identities : introduction to the special section
Wallpach, Sylvia von
;
Voyer, Benjamin G.
;
Kastanakis, Minas
- In:
Journal of business research : JBR
70
(
2017
),
pp. 395-398
Persistent link: https://www.econbiz.de/10011620548
Saved in:
9
Co-creating stakeholder and brand identities : a cross-cultural consumer perspective
Voyer, Benjamin G.
;
Kastanakis, Minas
;
Rhode, Ann Kristin
- In:
Journal of business research : JBR
70
(
2017
),
pp. 399-410
Persistent link: https://www.econbiz.de/10011620549
Saved in:
10
Working consumers : co-creation of
brand
identity
, consumer identity and brand community identity
Black, Iain
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
70
(
2017
),
pp. 416-429
Persistent link: https://www.econbiz.de/10011620562
Saved in:
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