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~subject:"Kundenorientierung"
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Kundenorientierung
Kundenmanagement
11
Relationship marketing
11
Beziehungsmarketing
10
Computer-assisted marketing
5
Consumer behaviour
5
Customer value
5
IT-gestütztes Marketing
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Konsumentenverhalten
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Kundenwert
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Marketingmanagement
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Betriebliche Wertschöpfung
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Customer relations
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Kundenbetreuung
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Value creation
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Beziehungsmanagement
2
Datenverarbeitung
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Direktmarketing
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Erfolgsfaktor
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Kundenforschung
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Marketing
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Strategic management
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Strategisches Management
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Agriculture
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Business-to-Business-Marketing
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Capital income
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Consumers' preferences
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Corporate Social Responsibility
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Corporate social responsibility
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Cost-benefit analysis
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Customer relations.
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Customer satisfaction
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Environmental management
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Environmental valuation
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Peppers, Don
5
Rogers, Martha
5
Dorf, Bob
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Haufe-Management-Praxis
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USB Cologne (EcoSocSci)
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ECONIS (ZBW)
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1
Managing customer relationships : a strategic framework
Peppers, Don
;
Rogers, Martha
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10008860318
Saved in:
2
The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program
Peppers, Don
;
Rogers, Martha
;
Dorf, Bob
-
1999
-
Reprint.
Persistent link: https://www.econbiz.de/10004566766
Saved in:
3
The one to one future : building relationships one customer at a time
Peppers, Don
;
Rogers, Martha
-
1997
-
1. paperback ed.
Persistent link: https://www.econbiz.de/10004602888
Saved in:
4
Die 1:1-Zukunft : Strategien für ein individuelles Kundenmarketing
Peppers, Don
;
Rogers, Martha
-
1994
Persistent link: https://www.econbiz.de/10000413342
Saved in:
5
Die 1:1-Zukunft : Strategien für ein individuelles Kundenmarketing
Peppers, Don
;
Rogers, Martha
-
1994
Persistent link: https://www.econbiz.de/10004182877
Saved in:
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