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~subject:"Lieferantenmanagement"
~subject:"Marketing theory"
~subject:"Physical distribution"
~subject:"Pricing strategy"
~type_genre:"Aufsatz im Buch"
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Lieferantenmanagement
Marketing theory
Physical distribution
Pricing strategy
B-to-B-Marketing
472
Business-to-business marketing
472
Supplier relationship management
83
Deutschland
64
Germany
64
Beziehungsmarketing
51
Relationship marketing
51
Marketing management
50
Marketingmanagement
50
Brand management
45
Markenführung
45
Theorie
45
Theory
45
E-commerce
32
Electronic Commerce
32
Bundling strategy
30
Leistungsbündel
30
Preismanagement
22
Vertrieb
22
Business network
19
Unternehmensnetzwerk
19
High technology
18
Hochtechnologie
18
Marketingtheorie
18
KMU
16
SME
16
Brand
15
Customer value
15
Kundenwert
15
Markenartikel
15
Social Web
15
Social web
15
Innovation
14
Innovation management
13
Innovationsmanagement
13
International marketing
13
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Undetermined
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Article
140
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Aufsatz im Buch
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1,181
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1,181
Hochschulschrift
152
Book section
140
Thesis
120
Collection of articles of several authors
52
Sammelwerk
52
Graue Literatur
48
Non-commercial literature
48
Case study
34
Fallstudie
34
Aufsatzsammlung
29
Arbeitspapier
24
Working Paper
24
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22
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22
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14
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English
82
German
57
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1
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Weiber, Rolf
4
Albers, Sönke
3
Binckebanck, Lars
3
Johnston, Wesley J.
3
Kleinaltenkamp, Michael
3
Valla, Jean-Paul
3
Voeth, Markus
3
Backhaus, Klaus
2
Diller, Hermann
2
Farrés, Rafael
2
Freiling, Jörg
2
Håkansson, Håkan
2
Johansson, Magnus
2
Kaya, Murat
2
Lips, Thorsten
2
Moorman, Mike
2
Peters, Linda D.
2
Provines, Christopher D.
2
Ratschow, Olaf
2
Stiving, Mark
2
Turnbull, Peter W.
2
Woodside, Arch G.
2
Özer, Özalp
2
Ahlers, Michael
1
Ahlert, Dieter
1
Ahlert, Martin
1
Aklouf, Youcef
1
Akrout, Houcine
1
Arnold, Ed
1
Aydin, Goker
1
Backhaus, Christof
1
Bandyopadhyay, Tridib
1
Barten, Gabriele
1
Bauer, Andreas
1
Bauer, Wolfgang
1
Baumgarth, Carsten
1
Biehn, Niels
1
Blois, Keith J.
1
Blommestein, Fred van
1
Bowman, Douglas
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Innovation in pricing : contemporary theories and best practices
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
11
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Business-to-business marketing management : strategies, cases and solutions
5
Entwicklungen des Investitionsgütermarketing
5
Handbook of business-to-business marketing
4
Innovatives Industriegütermarketing
3
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
3
New insights on trust in business-to-business relationships : a multi-perspective approach
3
The Oxford handbook of strategic sales and sales management
3
Aufbruch : Ingredient Branding schafft Werte
2
Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
2
Handbook of relationship marketing
2
Marketing von Solutions : innovative Ansätze und Best Practices
2
Relational and functional integration
2
The Oxford handbook of pricing management
2
The ROI of pricing : measuring the impact and making the business case
2
Unternehmenssteuerung in der produzierenden Industrie : Konzepte und Best Practices
2
Verkaufen nach der Krise : vertriebliche Erfolgspotenziale der Zukunft nutzen - Strategien und Tipps aus Forschung, Beratung und Praxis
2
Advances in electronic marketing
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Brand management ; Vol. 4
1
Business models for strategic innovation : cross-functional perspectives
1
China-focused cases : selected winners of the CEIBS global case contest
1
Commodity Marketing : Strategies, Concepts, and Cases
1
Contemporary issues in marketing : principles and practice
1
Controlling und Big Data : [Potenziale von Big Dats für die Unternehmenssteuerung, Einsatzmöglichkeiten für Planung und Reporting, Data Scientist als neue Rolle im Controlling, Big Data-Projekte erfolgreich planen und umsetzen]
1
Creating and managing superior customer value
1
Digital influence on consumer habits : marketing challenges and opportunities
1
Digitalization of decentralized supply chains during global crises
1
E-commerce and marketing
1
Economies et sociétés ; 45,4
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Electronic business interoperability : concepts, opportunities and challenges
1
Emerging markets and the future of the BRIC nations
1
Emerging themes in E-business research
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Field guide to case study research in business-to-business marketing and purchasing
1
Fundamentals of business-to-business marketing
1
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ECONIS (ZBW)
140
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1
Impact of AI on knowledge-based marketing : a study of B2B markets
Masoom, Kaneez
;
Rastogi, Anchal
;
Khan, Shad Ahmad
- In:
Digital influence on consumer habits : marketing …
,
(pp. 147-158)
.
2024
Persistent link: https://www.econbiz.de/10014553394
Saved in:
2
De-commoditization in B2B markets : a communication perspective
Geigenmüller, Anja
;
Kuhn, Elisabeth
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 413-425)
.
2022
Persistent link: https://www.econbiz.de/10013272040
Saved in:
3
Digital, decentralized supply chain and its implication for B2B marketing : a case study from the Indian medical equipment industry
Ray, Subhasis
- In:
Digitalization of decentralized supply chains during …
,
(pp. 46-63)
.
2021
Persistent link: https://www.econbiz.de/10012601440
Saved in:
4
B-to-B sales approaches
Gomez Macfarland, Hector
- In:
International business development : a concise textbook …
,
(pp. 177-195)
.
2021
Persistent link: https://www.econbiz.de/10012606634
Saved in:
5
Business-to-business (industrial) marketing ethics
Brennan, Ross
- In:
The SAGE handbook of marketing ethics
,
(pp. 238-247)
.
2021
Persistent link: https://www.econbiz.de/10012306064
Saved in:
6
Analysis of the role of brand orientation in brand performance in B2B firms
Retno, S. L.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 24-26)
.
2020
Persistent link: https://www.econbiz.de/10012224744
Saved in:
7
HOW we SELL & INTERACT is WHY we WIN! : Erfahrungsbericht: Customer Journey trifft digitale Vertriebs-Prozessharmonisierung im B2B Vertrieb
Niederhagen, Sascha D.
- In:
Führung von Vertriebsorganisationen : Strategie - …
,
(pp. 595-611)
.
2020
Persistent link: https://www.econbiz.de/10012254101
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8
Innovating new B2B business through big data : key challenges faced
Rantala, Tuija
;
Palomäki, Katariina
;
Valkokari, Katri
- In:
Managing digital open innovation
,
(pp. 231-253)
.
2020
Persistent link: https://www.econbiz.de/10012250397
Saved in:
9
Trust in buyer-supplier relationships : evidence from advanced, emerging, and developing markets
Akrout, Houcine
- In:
New insights on trust in business-to-business …
,
(pp. 1-5)
.
2019
Persistent link: https://www.econbiz.de/10012405302
Saved in:
10
Enhancing electronic markets for industrial services by trust features
Bauer, Wolfgang
;
Dorn, Jürgen
;
Pryakhin, Ivan
- In:
New insights on trust in business-to-business …
,
(pp. 53-86)
.
2019
Persistent link: https://www.econbiz.de/10012405458
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