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~subject:"Lieferantenmanagement"
~subject:"Mobilkommunikation"
~subject:"Website"
~type_genre:"Aufsatz im Buch"
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Lieferantenmanagement
Mobilkommunikation
Website
Mobile Marketing
288
Mobile marketing
288
Internet
76
Deutschland
68
Germany
68
Beziehungsmarketing
60
Relationship marketing
60
E-commerce
57
Electronic Commerce
57
Theorie
54
Theory
54
Mobile communications
31
Consumer behaviour
27
Konsumentenverhalten
27
Marketing management
26
Marketingmanagement
26
Internet marketing
24
Online-Marketing
24
Advertising effects
20
Werbewirkung
20
Online retailing
18
Online-Handel
18
Mobile Business
17
Mobile business
17
Social Web
16
Social web
16
Advertising
13
Werbung
13
Bank marketing
11
Bankmarketing
11
Distribution channel
11
Supplier relationship management
11
Vertriebsweg
11
Brand management
10
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Karjaluoto, Heikki
4
Leppäniemi, Matti
4
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Bauer, Hans H.
3
Okazaki, Shintaro
3
Salo, Jari
3
Scornavacca, Eusebio
3
Emmerling, Tanja
2
Höft, Uwe
2
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2
Link, Jörg
2
Reeh, Marc-Oliver
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1
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1
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1
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Handbook of research on mobile marketing management
8
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
3
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
2
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität
2
Marktkommunikation in Theorie und Praxis : inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft
2
Perspektiven des Mobile Business : Wissenschaft und Praxis im Dialog
2
Advances in electronic marketing
1
Advertising, promotion, and new media
1
Business-to-Business-Kommunikation : neue Entwicklungen im B2B-Marketing
1
Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen
1
Cutting edge international research
1
Direct marketing
1
E-Business & Controlling : Einordnung, Umsetzung, externe Sichtweise, funktionales E-Controlling
1
E-consumers in the era of new tourism
1
Fallen die Unternehmensgrenzen? : Beiträge zur Außenorientierung der Unternehmensführung
1
Handbook of research in mobile business : technical, methodological, and social perspectives
1
Innovative business practices : prevailing a turbulent era
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
International advertising and communication : current insights and empirical findings
1
Internet and network economics : first international workshop, WINE 2005, Hong Kong, China, December 15-17, 2005 ; proceedings
1
Konjunktur, Wachstum und Wirtschaftspolitik im Zeichen der New Economy
1
Marketing in a digital world
1
Marketing in kleinen und mittleren Unternehmen
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Mobile commerce : Grundlagen, Geschäftsmodelle, Erfolgsfaktoren
1
MultiMedia Mobil : Dienste und Inhalte über mobile Plattformen
1
Multichannel marketing ecosystems : [creating connected customer experiences]
1
New economy in kleinen und mittleren Unternehmen
1
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
1
Ubiquitous commerce for creating the personalized marketplace : concepts for next generation adoption
1
Wirtschaftsinformatik 2005 : eEconomy, eGovernment, eSociety ; mit 118 Tabellen ; [... 7. Internationale Tagung Wirtschaftsinformatik 2005 (WI2005), die vom 23. - 25. Februar 2005 an der Universität Bamberg stattfindet]
1
eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
1
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ECONIS (ZBW)
51
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1
5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
Saved in:
2
Mobile Marketing 2.0 : state of the art and research agenda
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing in a digital world
,
(pp. 97-119)
.
2019
Persistent link: https://www.econbiz.de/10012123421
Saved in:
3
Mobile communication and applications in tourism
Yılmaz, Hakan
;
Olgaç, Serkan
- In:
E-consumers in the era of new tourism
,
(pp. 13-33)
.
2016
Persistent link: https://www.econbiz.de/10011443698
Saved in:
4
Mobile advertising : a research agenda
Rodriguez Perlado, Virginia
;
Barwise, Patrick
- In:
Advertising, promotion, and new media
,
(pp. 261-277)
.
2015
Persistent link: https://www.econbiz.de/10011708686
Saved in:
5
Essentials of mobile marketing technologies
Marutiak, David
- In:
Multichannel marketing ecosystems : [creating connected …
,
(pp. 131-143)
.
2014
Persistent link: https://www.econbiz.de/10010481830
Saved in:
6
Mobile marketing : a new direct marketing promotional channel
Amirkhanpour, Monaliz
;
Vrontis, Demetris
- In:
Innovative business practices : prevailing a turbulent era
,
(pp. 342-370)
.
2013
Persistent link: https://www.econbiz.de/10011563784
Saved in:
7
Play our game and tell your friends : Pringle's brand campaign on a mobile social networking site
Okazaki, Shintaro
;
Yagüe Guillén, María Jésus
- In:
Cutting edge international research
,
(pp. 187-197)
.
2010
Persistent link: https://www.econbiz.de/10003985180
Saved in:
8
Reviewing mobile marketing research to date : towards ubiquitous marketing
Drossos, Dimitris
;
Giaglis, George M.
- In:
Handbook of research on mobile marketing management
,
(pp. 10-36)
.
2010
Persistent link: https://www.econbiz.de/10003919337
Saved in:
9
Framework for mobile marketing : the locales framework
Lee, Dennis
;
Muhlberger, Ralf
;
Brown, Mark
- In:
Handbook of research on mobile marketing management
,
(pp. 37-57)
.
2010
Persistent link: https://www.econbiz.de/10003919339
Saved in:
10
Advertising challenges in ubiquitous media environments
Åkesson, Maria
;
Eriksson, Carina Ihlström
- In:
Handbook of research on mobile marketing management
,
(pp. 77-93)
.
2010
Persistent link: https://www.econbiz.de/10003919343
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