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~subject:"Luxury goods"
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Search: subject:"masstige"
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Luxury goods
Consumer behaviour
35
Konsumentenverhalten
35
Brand management
27
Markenführung
27
Brand image
20
Markenimage
20
Luxusgüter
17
Brand
13
Markenartikel
13
Masstige
12
masstige
10
Beziehungsmarketing
6
Masstige marketing
6
Relationship marketing
6
mass prestige
6
Satisfaction
5
Zufriedenheit
5
Emerging economies
4
India
4
Indien
4
Measurement
4
Messung
4
Schwellenländer
4
masstige brands
4
Brand equity
3
Brand loyalty
3
Co-branding
3
Luxury
3
Markentreue
3
Marketing management
3
Marketingmanagement
3
Mass prestige
3
National culture
3
Nationalkultur
3
Personality psychology
3
Persönlichkeitspsychologie
3
brand equity
3
brand happiness
3
luxury
3
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English
17
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Kapferer, Jean-Noël
2
Purohit, Sonal
2
Radia, Karan Nilesh
2
Soni, Nitin
2
Aggarwal, Arun
1
Al-Issa, Nermain
1
Arora, Vibha
1
Burhanudin, Burhanudin
1
Chawdhary, Rahul
1
Cho, Jung Rim
1
Dandotiya, Ravi
1
Das, Manish
1
Dawra, Jagrook
1
Dens, Nathalie
1
Goyal, Anita
1
Jebarajakirthy, Charles
1
Kanno, Saori
1
Kastanakis, Minas N.
1
Katyal, Kanupriya
1
Klippert, Cindy
1
Kumar, Ajay
1
Kwiatek, Piotr
1
Lee, Jung Eun
1
Leproux, Lara
1
Lim, Weng Marc
1
Liu, Martin J.
1
Luo, Jun
1
Nobre, Helena
1
Paul, Justin
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Quamina, La Toya
1
Rosendo-Rios, Veronica
1
Shukla, Paurav
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Sivapalan, Achchuthan
1
Suzuki, Satoko
1
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1
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Journal of business research : JBR
6
International journal of consumer studies
3
Journal of retailing and consumer services
2
Business horizons
1
European management review : EMR
1
Journal of international consumer marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of revenue and pricing management
1
The journal of product & brand management
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ECONIS (ZBW)
17
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1
Conceptualizing
masstige
buying behavior : a mixed-method approach
Purohit, Sonal
;
Radia, Karan Nilesh
- In:
Journal of business research : JBR
142
(
2022
),
pp. 886-898
Persistent link: https://www.econbiz.de/10013169466
Saved in:
2
Masstige
marketing : addressing short-term and long-term happiness
Burhanudin, Burhanudin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014465442
Saved in:
3
Masstige
consumption, brand happiness, and brand advocacy : a service perspective
Purohit, Sonal
;
Arora, Vibha
;
Radia, Karan Nilesh
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014465451
Saved in:
4
Masstige
buyers : profile, perceived luxury values and purchase intentions
Al-Issa, Nermain
;
Kwiatek, Piotr
;
Dens, Nathalie
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014465957
Saved in:
5
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
6
Luxury or
masstige
: role of global and local identities, luxuriousness variances, price luxuriousness inferences, and consumer flexibility
Soni, Nitin
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 333-350
Persistent link: https://www.econbiz.de/10014321485
Saved in:
7
Co-branding as a
masstige
strategy for luxury brands : desirable or not?
Quamina, La Toya
;
Xue, Melanie Tao
;
Chawdhary, Rahul
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014281177
Saved in:
8
The effects of
masstige
on loss of scarcity and behavioral intentions for traditional luxury consumers
Rosendo-Rios, Veronica
;
Shukla, Paurav
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534215
Saved in:
9
The effects of a Disney
masstige
brand collaboration on perceptions of brand luxury : vertical versus horizontal product line extension strategies
Lee, Jung Eun
;
Cho, Jung Rim
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 138-156
Persistent link: https://www.econbiz.de/10013552943
Saved in:
10
The role of brand coolness in the
masstige
co-branding of luxury and mass brands
Suzuki, Satoko
;
Kanno, Saori
- In:
Journal of business research : JBR
149
(
2022
),
pp. 240-249
Persistent link: https://www.econbiz.de/10013325603
Saved in:
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