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~subject:"Markenartikel"
~subject:"Retailing"
~type_genre:"Aufsatz in Zeitschrift"
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Markenartikel
Retailing
Brand management
13
Markenführung
13
Consumer behaviour
11
Konsumentenverhalten
11
Brand image
8
Markenimage
8
Brand
7
Deutschland
7
Germany
7
Einzelhandel
5
Preismanagement
5
Pricing strategy
5
Retail trade
5
Einzelhandelspreis
4
Food retailing
4
Lebensmitteleinzelhandel
4
Retail price
4
Handelsmarke
3
Kommunalverschuldung
3
Municipal debt
3
Store brand
3
Advertising effects
2
Beziehungsmarketing
2
California
2
Competition
2
Emotion
2
Gemeindefinanzen
2
Kalifornien
2
Local government finance
2
Logit model
2
Logit-Modell
2
Perception
2
Personality psychology
2
Persönlichkeitspsychologie
2
Quality management
2
Qualitätsmanagement
2
Relationship marketing
2
Social Web
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Aufsatz in Zeitschrift
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9
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7
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5
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5
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5
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English
6
German
3
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Zielke, Stephan
3
Coutelle-Brillet, Patricia
1
Crespi, John M.
1
Diallo, Mbaye Fall
1
Empen, Janine
1
Esch, Franz-Rudolf
1
Feige, Stephan
1
Hamilton, Stephen F.
1
Komor, Marcin
1
Levine, Julia
1
Marette, Stéphan
1
Rivière, Arnaud
1
Schögel, Marcus
1
Seiler, Stephan
1
Stephan, Ekkehard
1
Tomczak, Torsten
1
Weyler, Stephan
1
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American journal of agricultural economics
2
Handelsforschung
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Marketing : ZFP ; journal of research and management
1
Marketing science
1
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ECONIS (ZBW)
9
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1
Identifying state dependence in
brand
choice : evidence from hurricanes
Levine, Julia
;
Seiler, Stephan
- In:
Marketing science
42
(
2023
)
5
,
pp. 934-957
Persistent link: https://www.econbiz.de/10014393385
Saved in:
2
How do price perceptions of different
brand
types affect shopping value and store loyalty?
Diallo, Mbaye Fall
;
Coutelle-Brillet, Patricia
; …
- In:
Psychology & marketing
32
(
2015
)
12
,
pp. 1133-1147
Persistent link: https://www.econbiz.de/10011411890
Saved in:
3
Cross-national differences in price-role orientation and their impact on retail markets
Zielke, Stephan
;
Komor, Marcin
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 159-180
Persistent link: https://www.econbiz.de/10010504692
Saved in:
4
Wirkung von Markenkrisen und der Soothing-Strategie als Markenkrisenreaktion
Esch, Franz-Rudolf
;
Weyler, Stephan
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
4
,
pp. 282-300
Persistent link: https://www.econbiz.de/10009680806
Saved in:
5
How do supermarkets respond to
brand
-level demand shocks? : evidence from the German beer market
Empen, Janine
;
Hamilton, Stephen F.
- In:
American journal of agricultural economics
95
(
2013
)
5
,
pp. 1223-1229
Persistent link: https://www.econbiz.de/10010204243
Saved in:
6
Shopping in discount stores : the role of price-related attributions, emotions and value perception
Zielke, Stephan
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 327-338
Persistent link: https://www.econbiz.de/10010348753
Saved in:
7
Das implizite Gedächtnis als Gegenstand marktpsychologischer Forschung : Bedeutung, Messung, Anwendungsmöglichkeiten
Stephan, Ekkehard
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
1
,
pp. 4-18
Persistent link: https://www.econbiz.de/10003330538
Saved in:
8
Generic advertising and product differentiation
Crespi, John M.
;
Marette, Stéphan
- In:
American journal of agricultural economics
84
(
2002
)
3
,
pp. 691-701
Persistent link: https://www.econbiz.de/10001689825
Saved in:
9
Strategien der handelsorientierten Markenführung : Ergebnisse einer empirischen Studie im deutschen Lebensmitteleinzelhandel
Tomczak, Torsten
- In:
Handelsforschung
11
(
1996
),
pp. 423-442
Persistent link: https://www.econbiz.de/10001220096
Saved in:
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