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Markenartikel
Consumer behaviour
16
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15
Brand management
13
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13
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9
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8
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7
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adverse selection
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Borges, Ana Pinto
9
Rodrigues, Paula Cristina Lopes
8
Sousa, Ana
5
Brochado, Ana
2
Barbosa, Isabel
1
Cardoso, Cláudia
1
Fetscherin, Marc
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Junaid, M.
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Rodrigues, Paula
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Vieira, Elvira Pacheco
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Building consumer-brand relationship in luxury brand management
1
EuroMed journal of business
1
European journal of marketing
1
International journal of business excellence : IJBEX
1
International journal of consumer studies
1
International journal of pharmaceutical and healthcare marketing
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International journal of pharmaceutical and healthcare marketing : IJPHM
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New techniques for brand management in the healthcare sector
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The journal of brand management : an international journal
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ECONIS (ZBW)
9
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1
COVID-19 vaccine hesitation and brand choice uncertainty
Rodrigues, Paula Cristina Lopes
;
Borges, Ana Pinto
; …
- In:
International journal of pharmaceutical and healthcare …
17
(
2023
)
4
,
pp. 495-516
Persistent link: https://www.econbiz.de/10014461505
Saved in:
2
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
3
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
4
What's on the menu? : how celebrity chef brands create happiness
Rodrigues, Paula Cristina Lopes
;
Brochado, Ana
;
Sousa, Ana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2513-2543
Persistent link: https://www.econbiz.de/10014448558
Saved in:
5
Authenticity as an antecedent of brand image in a positive emotional consumer relationship : the case of craft beer brands
Rodrigues, Paula Cristina Lopes
;
Borges, Ana Pinto
; …
- In:
EuroMed journal of business
17
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10014325599
Saved in:
6
Consumer decision making from a beloved brand : the Aspirin case
Borges, Ana Pinto
;
Rodrigues, Paula Cristina Lopes
- In:
New techniques for brand management in the healthcare sector
,
(pp. 184-198)
.
2021
Persistent link: https://www.econbiz.de/10012516044
Saved in:
7
New luxury vs. old luxury : what is the definition of luxury brand?
Rodrigues, Paula Cristina Lopes
;
Borges, Ana Pinto
- In:
Building consumer-brand relationship in luxury brand …
,
(pp. 45-64)
.
2021
Persistent link: https://www.econbiz.de/10012517936
Saved in:
8
The mediating role of brand experience in a mid-sized city
Rodrigues, Paula Cristina Lopes
;
Borges, Ana Pinto
; …
- In:
International journal of business excellence : IJBEX
25
(
2021
)
1
,
pp. 110-135
Persistent link: https://www.econbiz.de/10012669058
Saved in:
9
Consumer's love for functional brands : the Aspirin case
Borges, Ana Pinto
;
Cardoso, Cláudia
;
Rodrigues, Paula
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
4
,
pp. 477-491
Persistent link: https://www.econbiz.de/10011643553
Saved in:
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