//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenartikel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"distinctiveness"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenartikel
Consumer behaviour
32
Konsumentenverhalten
32
optimal distinctiveness
25
distinctiveness
18
Distinctiveness
15
Brand image
14
Markenimage
14
Brand management
13
Business start-up
13
Markenführung
13
Optimal distinctiveness
13
Unternehmensgründung
13
Brand
11
Entrepreneurship
11
Personality psychology
11
Persönlichkeitspsychologie
11
Entrepreneurship approach
10
Corporate culture
8
Legitimacy
8
Unternehmenskultur
8
differentiation
8
Legitimität
7
Beziehungsmarketing
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Innovation
6
Relationship marketing
6
Strategic management
6
Strategisches Management
6
legitimacy
6
Advertising effects
5
Innovation management
5
Innovationsmanagement
5
Werbewirkung
5
conformity
5
optimal distinctiveness theory
5
Arbeitsgruppe
4
Destination management
4
Destinationsmanagement
4
more ...
less ...
Online availability
All
Undetermined
9
Free
1
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Arens, Zachary G.
1
Arnold, Todd J.
1
Berendt, Johannes
1
Buccafusco, Christopher
1
Chan, Terri H.
1
Chen, Changdong
1
Fischer, Dirk
1
Gregory, Gary
1
Hudson, Simon
1
Jiang, Ruochen
1
King, Ceridwyn
1
Koskie, Melanie Moore
1
Locander, William B.
1
Lu, Lu
1
Martin, Brett A. S.
1
Masur, Jonathan S.
1
Matherly, Ted
1
Meng, Fang
1
Miller, Ryan
1
Ngo, Liem Viet
1
O'Connor, Peter
1
Praxmarer-Carus, Sandra
1
So, Kevin Kam Fung
1
Thompson, Scott A.
1
Uhrich, Sebastian
1
Weeks, Clinton S.
1
Whalen, Ryan
1
more ...
less ...
Published in...
All
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of international consumer marketing
1
Journal of marketing management : MM
1
Journal of wine economics
1
Marketing : ZFP ; journal of research and management
1
Tourism management : research, policies, practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How many latours is too many? : measuring brand name congestion in Bordeaux wine
Buccafusco, Christopher
;
Masur, Jonathan S.
;
Whalen, Ryan
- In:
Journal of wine economics
16
(
2021
)
4
,
pp. 419-428
Persistent link: https://www.econbiz.de/10012821801
Saved in:
2
Cool brands and hot attachments : their effect on consumers' willingness to pay more
Koskie, Melanie Moore
;
Locander, William B.
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 905-929
Persistent link: https://www.econbiz.de/10014252220
Saved in:
3
To what extent should emerging brands maintain
distinctiveness
in the global market? : the effect of brand isomorphism level on brand evaluation
Chen, Changdong
;
Jiang, Ruochen
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 72-94
Persistent link: https://www.econbiz.de/10013167303
Saved in:
4
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
5
Understanding the role of brand salience in brand choice decisions in the charity sector
Ngo, Liem Viet
;
Gregory, Gary
;
Miller, Ryan
;
Lu, Lu
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
3
,
pp. 258-270
Persistent link: https://www.econbiz.de/10013384444
Saved in:
6
Marketing, get ready to rumble : how rivalry promotes
distinctiveness
for brands and consumers
Berendt, Johannes
;
Uhrich, Sebastian
;
Thompson, Scott A.
- In:
Journal of business research : JBR
88
(
2018
),
pp. 161-172
Persistent link: https://www.econbiz.de/10011869612
Saved in:
7
What consumer responses make a brand experience create brand attachment?
Fischer, Dirk
;
Praxmarer-Carus, Sandra
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
3
,
pp. 35-48
Persistent link: https://www.econbiz.de/10012817649
Saved in:
8
Big brands, big cities : how the population penalty affects common, identity relevant brands in densely populated areas
Matherly, Ted
;
Arens, Zachary G.
;
Arnold, Todd J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 15-33
Persistent link: https://www.econbiz.de/10011816954
Saved in:
9
The missing link in building customer brand identification : the role of brand attractiveness
So, Kevin Kam Fung
;
King, Ceridwyn
;
Hudson, Simon
; …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 640-651
Persistent link: https://www.econbiz.de/10011643307
Saved in:
10
When ambush marketing is beneficial to sponsorship awareness : creating sponsor
distinctiveness
using exclusivity and brand juxtaposition
Weeks, Clinton S.
;
O'Connor, Peter
;
Martin, Brett A. S.
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->