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~subject:"Markenartikel"
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Search: subject:"positive word of mouth"
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Markenartikel
Viral marketing
49
Virales Marketing
49
Consumer behaviour
45
Konsumentenverhalten
45
Beziehungsmarketing
27
Relationship marketing
27
Customer satisfaction
22
Kundenzufriedenheit
22
Dienstleistungsqualität
16
Service quality
16
Brand management
14
Markenführung
14
positive word-of-mouth
13
Brand image
12
Markenimage
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Positive word of mouth
11
Positive word-of-mouth
11
Confidence
10
Vertrauen
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positive word of mouth
10
Brand
7
Brand loyalty
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Social Web
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Social web
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Beschwerdemanagement
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Complaint management
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Trust
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Arbeitsverhalten
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Arbeitszufriedenheit
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Corporate Social Responsibility
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Corporate social responsibility
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Einzelhandel
4
Hospital
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Job satisfaction
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Krankenhaus
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Markentreue
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Positive Word of Mouth
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Retail trade
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Arnold, Mark J.
1
Bauer, Brittney C.
1
Bayraktaroğlu, Gül
1
Bıçakcıoğlu, Nilay
1
Carlson, Brad D.
1
Huang, Yu-Shan Sandy
1
Kaushal, Vikrant
1
Kumar, Vikas
1
Kuo, Pei-Jou
1
Naser Valaei
1
Ngo, Liem Viet
1
Nguyen Phong Nguyen
1
Nguyen-Le, Xuan-Doanh
1
Nikhashemi, S. R.
1
Pham Hung Cuong
1
Tri Cuong Dam
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Wang, Yao-Chin
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İpek, İlayda
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing communications
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of retailing and consumer services
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ECONIS (ZBW)
7
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1
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
2
How brand innovativeness generates
positive
word
of
mouth
Pham Hung Cuong
;
Nguyen-Le, Xuan-Doanh
;
Ngo, Liem Viet
; …
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
1
,
pp. 56-64
Persistent link: https://www.econbiz.de/10014631536
Saved in:
3
The effect of brand image, brand love on brand commitment and
positive
word-of-mouth
Tri Cuong Dam
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
11
,
pp. 449-457
Persistent link: https://www.econbiz.de/10012671755
Saved in:
4
Perceived brand authenticity and social exclusion as drivers of psychological brand ownership
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012581919
Saved in:
5
Face gain and face loss in restaurant consumers' brand advocate behaviors
Huang, Yu-Shan Sandy
;
Wang, Yao-Chin
;
Kuo, Pei-Jou
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
3
,
pp. 395-415
Persistent link: https://www.econbiz.de/10011997338
Saved in:
6
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
7
What are the building blocks of customer brand loyalty in department stores? : a multi-level mediation analysis
Nikhashemi, S. R.
;
Naser Valaei
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
4
,
pp. 302-327
Persistent link: https://www.econbiz.de/10011820616
Saved in:
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