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~subject:"Markenführung"
~subject:"Online-Handel"
~subject:"Social Web"
~type:"article"
~type_genre:"Fallstudie"
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Markenführung
Online-Handel
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Viral marketing
28
Virales Marketing
28
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11
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9
Online-Marketing
9
USA
6
United States
6
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5
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4
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4
Amazon.com Inc.
3
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2
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2
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2007
1
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1
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1
Fang, Cheng-hsi
1
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1
Friedman, Mike
1
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1
Goldsby, Thomas J.
1
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1
Groeger, Lars
1
Guo, Xiaoning
1
He, Ling
1
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1
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1
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1
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
1
HMD : Praxis der Wirtschaftsinformatik
1
Handbook of research on integrating social media into strategic marketing
1
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
International journal of electronic business
1
International journal of electronic commerce : IJEC
1
International journal of technology marketing : IJTMkt
1
Journal of business logistics : JBL
1
Journal of consumer behaviour : an international research review
1
Journal of marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
PR-Kampagnen
1
Pervasive advertising
1
Word of mouth and social media
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ECONIS (ZBW)
17
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1
Reconnecting with the past in social media : the moderating role of social influence in nostalgia marketing on Pinterest
Youn, Seounmi
;
Jin, Seunga Venus
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
6
,
pp. 565-576
Persistent link: https://www.econbiz.de/10011815001
Saved in:
2
Integration von Markenfans in die Wertschöpfung von Medienunternehmen
Wolter, Lisa-Charlotte
;
Fantapié Altobelli, Claudia
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 631-648)
.
2015
Persistent link: https://www.econbiz.de/10010532535
Saved in:
3
Social networking sites and marketing strategies
Wu, Ying
;
Stewart, Malcolm
;
Liu, Rebecca
- In:
Handbook of research on integrating social media into …
,
(pp. 207-239)
.
2015
Persistent link: https://www.econbiz.de/10011294589
Saved in:
4
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Word of mouth and social media
,
(pp. 20-40)
.
2014
Persistent link: https://www.econbiz.de/10010409814
Saved in:
5
Virale Beschleunigung durch Social Media : am Beispiel der Parfümerie Douglas GmbH
Tode, Hinrich
;
Schaap, Jan-Dieter
- In:
Digitalisierung des Handels mit ePace : innovative …
,
(pp. 91-103)
.
2013
Persistent link: https://www.econbiz.de/10009773967
Saved in:
6
More than words : the influence of affective content and linguistic style matches in online reviews on conversion rates
Ludwig, Stephan
;
Ruyter, Ko de
;
Friedman, Mike
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10009725642
Saved in:
7
Understanding the effectiveness of word-of-mouth : an elasticity perspective
Chen, Yimiao
;
Liu, Fangyi
;
Fang, Cheng-hsi
;
Lin, Tom M. Y.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10009730800
Saved in:
8
Creating a measurable social media marketing strategy : increasing the value and ROI of intangibles and tangibles for Hokey Pokey
Kumar, V.
;
Bhaskaran, Vikram
;
Mirchandani, Rohan
;
Shah, …
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 194-212
Persistent link: https://www.econbiz.de/10009736695
Saved in:
9
Identifying future research opportunities in online consumer review : the case study of "TripAdvisor"
Whitehead, Lisa
- In:
International journal of technology marketing : IJTMkt
6
(
2011/12
)
4
,
pp. 341-354
Persistent link: https://www.econbiz.de/10009546057
Saved in:
10
The effect of online consumer reviews on new product sales
Cui, Geng
;
Lui, Hon-kwong
;
Guo, Xiaoning
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10009659344
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