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~subject:"Markenführung"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
~type:"article"
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Markenführung
Online-Marketing
Relationship marketing
Fashion
1,867
Mode
1,835
Konsumentenverhalten
985
Consumer behaviour
984
Textile distribution
753
Textilhandel
753
Bekleidungsindustrie
722
Clothing industry
722
Brand management
356
Luxury goods
287
Luxusgüter
287
Lieferkette
216
Supply chain
216
Clothing
190
Einzelhandel
190
Retail trade
190
Sustainability
190
Social Web
182
Social web
182
Bekleidung
179
Brand image
176
Markenimage
176
Nachhaltigkeit
163
Online-Handel
159
Online retailing
158
Beziehungsmarketing
146
Internet marketing
136
Brand
130
fashion
128
Corporate Social Responsibility
126
Markenartikel
126
Corporate social responsibility
125
USA
106
Nachhaltige Entwicklung
105
Sustainable development
105
United States
105
Marketing management
93
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Undetermined
300
Free
66
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Article
Book / Working Paper
115
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Article in journal
419
Aufsatz in Zeitschrift
419
Aufsatz im Buch
81
Book section
81
Case study
7
Fallstudie
7
Conference paper
3
Konferenzbeitrag
3
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Language
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English
488
German
12
Author
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Ko, Eunju
14
Choi, Tsan-Ming
7
Moore, Christopher M.
7
McColl, Julie
6
Loureiro, Sandra Maria Correia
5
Ozuem, Wilson
5
Blazquez Cano, Marta
4
Henninger, Claudia E.
4
Kim, HaeJung
4
Kim, Hye-yŏng
4
Kim, Kyung Hoon
4
Kim, Sang Jin
4
Alexander, Bethan
3
Barnes, Liz
3
Cedrola, Elena
3
Fiore, Ann Marie
3
Fuxman, Leonora
3
Guercini, Simone
3
Kent, Anthony
3
Mahmoud, Ali B.
3
McCormick, Helen
3
Merlo, Elisabetta
3
Mohr, Iris
3
Moore, Christopher
3
Rashid, Arooj
3
Ryding, Daniella
3
Swoboda, Bernhard
3
Turunen, Linda Lisa Maria
3
Warnaby, Gary
3
Ahlert, Dieter
2
Ahn, SooKyoung
2
Aiello, Gaetano
2
Akrout, Houcine
2
Amatulli, Cesare
2
Arvidsson, Adam
2
Ashman, Rachel
2
Aslam, Usman
2
Azemi, Yllka
2
Baeza, Julia
2
Bai, Huifeng
2
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Journal of fashion marketing and management
56
Journal of retailing and consumer services
38
Journal of global fashion marketing : JGfM
23
Journal of business research : JBR
21
Cogent business & management
10
International journal of retail & distribution management
10
The journal of product & brand management
10
The journal of brand management : an international journal
9
Asia Pacific journal of marketing and logistics
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
International journal of business and globalisation : IJBG
6
Sustainable Luxury : An International Perspective
6
The international review of retail, distribution and consumer research
6
International journal of advertising : the review of marketing communications
5
International journal of retail and distribution management
5
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
4
International journal of consumer studies
4
Journal of Islamic marketing
4
Qualitative market research : an international journal
4
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
4
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
Young consumers : insight and ideas for responsible marketers
4
Business history
3
European journal of marketing : EJM
3
European retail research
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
International journal of islamic marketing and branding
3
International journal of production economics
3
Journal of global marketing
3
Journal of international consumer marketing
3
Journal of marketing management : MM
3
Journal of open innovation : technology, market, and complexity
3
Journal of promotion management : innovations in planning and applied research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Psychology & marketing
3
The IUP journal of brand management : IJBRM
3
Transportation research / E : an international journal
3
Advanced digital marketing strategies in a data-driven era
2
Baltic Journal of Economic Studies
2
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491
Kundenbindungsmanagement im Bekleidungshandel
Guldin, Andreas
;
Ohr, Daniel
- In:
Handbuch Kundenbindungsmanagement : Strategien und …
,
(pp. 813-841)
.
2008
Persistent link: https://www.econbiz.de/10003597813
Saved in:
492
Kundenbindung im Bekleidungshandel : Konzeptualisierung und Prüfung eines Wirkungsmodells
Bruhn, Manfred
;
Hadwich, Karsten
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 71-87)
.
2007
Persistent link: https://www.econbiz.de/10003468072
Saved in:
493
Determinanten der Kundenbindung im Bekleidungshandel : theoretische Konzeption und empirische Analyse eines Wirkungsmodells
Bruhn, Manfred
;
Hadwich, Karsten
;
Rueff, Jérôme Pascal
- In:
Handelsforschung
21
(
2007
),
pp. 130-145
Persistent link: https://www.econbiz.de/10003453558
Saved in:
494
Loyalty's antecedents : a cross-sector study
Perin, Marcelo Gattermann
;
Sampaio, Cláudio Hoffmann
; …
- In:
Latin American business review : journal of the …
8
(
2007
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10003504380
Saved in:
495
Das Kundenalter als Einflussfaktor auf den Erfolg von Kundenbeziehungen im Handel : Analyse direkter und moderierender Effekte im Textileinzelhandel
Angerer, Thomas
;
Foscht, Thomas
;
Swoboda, Bernhard
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
4
,
pp. 397-417
Persistent link: https://www.econbiz.de/10003425802
Saved in:
496
Betriebstypenmarkenführung mit Hilfe der Balanced Scorecard : dargestellt am Beispiel von Marc O'Polo
Gedat, Alexander
;
Salfeld, André
- In:
Exzellenz in Markenmanagement und Vertrieb : Grundlagen …
,
(pp. 3 - 17)
.
2005
Persistent link: https://www.econbiz.de/10014555965
Saved in:
497
Wertmanagement : Fokussierung auf die Kernmarke ESCADA
Kellinghusen, Georg
- In:
Führungsverantwortung - bewährte oder innovative …
,
(pp. 391-410)
.
2003
Persistent link: https://www.econbiz.de/10003611724
Saved in:
498
Re-evaluation of the MARKOR scale dimensions in the Brazilian context
Gattermann Perin, Marcelo
;
Hoffmann Sampaio, Cláudio
- In:
Latin American business review : journal of the …
2
(
2001
)
3/4
,
pp. 27-48
Persistent link: https://www.econbiz.de/10001767475
Saved in:
499
Integriertes Markenmanagement in kundengetriebenen Category Management-Netzwerken
Ahlert, Dieter
- In:
Vertikales Marketing und Markenführung im Zeichen von …
,
(pp. 15-59)
.
2001
Persistent link: https://www.econbiz.de/10001631012
Saved in:
500
Innovatives Modehausmarketing auf der Grundlage der industriellen Maßkonfektion
Ahlert, Dieter
- In:
Textil- und Bekleidungswirtschaft im Wandel : betriebs- …
,
(pp. 113-127)
.
2001
Persistent link: https://www.econbiz.de/10001596430
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