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~subject:"Markenführung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Conference paper"
~type_genre:"Mehrbändiges Werk"
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Markenführung
Sport event
218
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33
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29
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Brand management ; Vol. 4
1
Economic, educational, and touristic development in Asia
1
Journal of business research : JBR
1
Managing event operations
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Sports event management : the Caribbean experience
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Tourismus 2020+ interdisziplinär : Herausforderungen für Wirtschaft, Umwelt und Gesellschaft
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ECONIS (ZBW)
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1
Nation and regional branding of Central Asia : Kazakhstan, Kyrgyzstan, and Uzbekistan
Pešaković, Gordana
- In:
Economic, educational, and touristic development in Asia
,
(pp. 90-105)
.
2020
Persistent link: https://www.econbiz.de/10012220435
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2
Developing branding strategies based on automatic behavioural system for mega events, the Olympics
Liu, Erica
- In:
Touring consumption
,
(pp. 161-183)
.
2015
Persistent link: https://www.econbiz.de/10011291311
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3
Markenmanagement im Umfeld von Sportgroßveranstaltungen im Zeitalter des Ambush Marketing
Séguin, Benoit
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 295-315)
.
2014
Persistent link: https://www.econbiz.de/10010354039
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4
Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
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5
Langzeitstudie zur Imagewirkung von Events : FIFA Frauen-Weltmeisterschaft Deutschland 2011
Hartmann, Rainer
- In:
Tourismus 2020+ interdisziplinär : Herausforderungen …
,
(pp. 283-305)
.
2012
Persistent link: https://www.econbiz.de/10010405837
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6
Image, logo, brand and nation : destination marketing, nationalism and the 2007 Cricket World Cup
White, Leanne
- In:
Sports event management : the Caribbean experience
,
(pp. 159-170)
.
2011
Persistent link: https://www.econbiz.de/10008841809
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7
Sport event tourism and the destination brand : towards a general theory
Chalip, Laurence Hilmond
;
Costa, Carla A.
-
2010
Persistent link: https://www.econbiz.de/10003914633
Saved in:
8
Effects of hosting a sport event on destination brand : a test of co-branding and match-up models
Xing, Xiaoyan
;
Chalip, Laurence Hilmond
-
2010
Persistent link: https://www.econbiz.de/10003922859
Saved in:
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