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~subject:"Markenführung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Marktinformation"
~type_genre:"Mehrbändiges Werk"
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Search: subject_exact:"Kulturerbe"
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Markenführung
Cultural heritage
850
Kulturgüter
850
Tourism
323
Tourismus
320
Tourism industry
246
Tourismuswirtschaft
246
Holiday behaviour
167
Urlaubsverhalten
167
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123
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123
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114
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114
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94
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94
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cultural heritage
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Balmer, John M. T.
5
Merchant, Altaf
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3
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3
Rose, Gregory
3
Bargenda, Angela
2
Barnier, Virginie de
2
Chaney, Damien
2
Chen, Weifeng
2
Dion, Delphine
2
Hakala, Ulla
2
Mencarelli, Rémi
2
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2
Miller, Dale
2
Pulh, Mathilde
2
Rindell, Anne
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1
Choi, Sunmee
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Cooper, Holly
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The journal of brand management : an international journal
14
Journal of business research : JBR
6
The journal of product & brand management
4
Corporate communications : an international journal
3
Journal of marketing management : MM
2
Journal of retailing and consumer services
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing : EJM
1
Global business and finance review
1
Global economic review
1
International journal of arts management
1
International journal of contemporary hospitality management
1
International journal of emerging markets
1
International journal of management practice : IJMP
1
International journal of retail & distribution management
1
Inventi impact: retailing & consumer services
1
Journal of cultural economics
1
Journal of global fashion marketing : JGfM
1
Journal of hospitality and tourism insights
1
Journal of international business and economics : JIBE
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Management and organization review : MOR ; the journal of the International Association for Chinese Management Research
1
Nonprofit and voluntary sector quarterly
1
The Copenhagen journal of Asian studies : CJAS
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism and hospitality research : the surrey quarterly review
1
Tourism management perspectives : TMP
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ECONIS (ZBW)
57
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41
Reviving sleeping beauty brands by rearticulating brand heritage
Dion, Delphine
;
Mazzalovo, Gérald
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5894-5900
Persistent link: https://www.econbiz.de/10011597535
Saved in:
42
Toponyms as carriers of heritage : implications for place branding
Hakala, Ulla
;
Sjöblom, Paula
;
Kantola, Satu-Paivi
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 263-275
Persistent link: https://www.econbiz.de/10011378290
Saved in:
43
A brand culture apporach to Chinese cultural heritge brands
Schroeder, Jonathan E.
;
Borgerson, Janet
;
Wu, Zhiyan
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 261-279
Persistent link: https://www.econbiz.de/10011349976
Saved in:
44
Two sides of a coin : connecting corporate brand heritage to consumers' corporate image heritage
Rindell, Anne
;
Santos, Fernando Pinto
;
Lima, Ana Pinto de
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 467-484
Persistent link: https://www.econbiz.de/10011350053
Saved in:
45
Corporate heritage brands in the financial sector : the role of corporate architecture
Bargenda, Angela
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 431-447
Persistent link: https://www.econbiz.de/10011350071
Saved in:
46
Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
Saved in:
47
Special issue: Corporate heritage, corporate heritage brands, and organisational heritage
2015
Persistent link: https://www.econbiz.de/10011350138
Saved in:
48
The role of provenance in luxury textile brands
Collins, Marnie
;
Weiss, Marcia
- In:
International journal of retail & distribution management
43
(
2015
)
10/11
,
pp. 1030-1050
Persistent link: https://www.econbiz.de/10011505967
Saved in:
49
Managing heritage brands : a study of the sacralization of heritage stores in the luxury industry
Dion, Delphine
;
Borraz, Stéphane
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 77-84
Persistent link: https://www.econbiz.de/10010468495
Saved in:
50
A study of the key strategic drivers of the use of the world heritage site designation as a destination brand
Ryan, Jason
;
Silvanto, Sari
- In:
Journal of travel and tourism marketing
31
(
2014
)
3/4
,
pp. 327-343
Persistent link: https://www.econbiz.de/10010395970
Saved in:
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