//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenführung"
~type_genre:"Bibliografie enthalten"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Theorie
5,455
Theory
5,455
Deutschland
5,301
Germany
5,217
Strategisches Management
1,888
Organisatorischer Wandel
1,572
Organizational change
1,572
Innovationsmanagement
1,521
USA
1,503
United States
1,479
Strategic management
1,475
Innovation management
1,436
Management
1,413
Supply chain
1,102
Lieferkette
1,101
Multinationales Unternehmen
1,050
Marketingmanagement
1,036
Marketing management
1,014
Transnational corporation
1,014
Corporate Social Responsibility
1,009
Corporate social responsibility
1,000
Unternehmen
931
Controlling
899
Welt
887
World
887
Human Resource Management
859
Personalmanagement
859
Management control
839
KMU
815
SME
814
Wettbewerbsstrategie
792
Innovation
775
Qualitätsmanagement
761
Competitive strategy
751
Risikomanagement
747
Quality management
737
Wissensmanagement
735
Relationship marketing
734
Beziehungsmarketing
733
Knowledge management
712
more ...
less ...
Online availability
All
Undetermined
109
Free
16
Type of publication
All
Article
409
Book / Working Paper
178
Type of publication (narrower categories)
All
Bibliografie enthalten
Case study
Konferenzbeitrag
Article in journal
10,114
Aufsatz in Zeitschrift
10,114
Aufsatz im Buch
2,373
Book section
2,373
Hochschulschrift
622
Graue Literatur
488
Non-commercial literature
488
Thesis
442
Fallstudie
437
Collection of articles of several authors
376
Sammelwerk
376
Arbeitspapier
299
Working Paper
299
Aufsatzsammlung
253
Conference paper
121
Reprint
104
Ratgeber
84
Konferenzschrift
83
Lehrbuch
82
Guidebook
80
Textbook
68
Conference proceedings
53
Handbook
36
Handbuch
36
Bibliography included
32
Interview
27
Collection of articles written by one author
13
Fallstudiensammlung
13
Sammlung
13
Systematic review
12
Übersichtsarbeit
12
Bibliografie
9
Glossar enthalten
9
Glossary included
9
Mehrbändiges Werk
9
Multi-volume publication
9
Festschrift
7
more ...
less ...
Language
All
English
358
German
227
French
3
Italian
1
Author
All
Esch, Franz-Rudolf
23
Baumgarth, Carsten
7
Melewar, T. C.
6
Bruhn, Manfred
5
Bald, Thorsten
4
Foroudi, Pantea
4
Rutenbeck, Henrik
4
Schroeder, Jonathan E.
4
Balmer, John M. T.
3
Binckebanck, Lars
3
Burmann, Christoph
3
Dev, Chekitan S.
3
Eckhardt, Giana M.
3
Fantapié Altobelli, Claudia
3
Ind, Nicholas
3
Kernstock, Joachim
3
Könecke, Thomas
3
Langner, Tobias
3
Lindgreen, Adam
3
Miskell, Peter
3
Pepels, Werner
3
Sattler, Henrik
3
Steiner, Paul
3
Wheeler, Alina
3
Avramova, Yana R.
2
Bardhi, Fleura
2
Braitmayer, Oliver
2
Braun, Erik
2
Bridson, Kerrie
2
Brumă, Ion Sebastian
2
Brüggemann, Philipp
2
Busch, Holger
2
Centeno, Edgar
2
Choi, Seung-chan
2
Davidenko, Lyudmila M.
2
Decker, Christiane
2
Dennis, Charles
2
Dens, Nathalie
2
Dinnie, Keith
2
Dinu Vasiliu, Codrin <PhD>
2
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
4
Books on Demand GmbH <Norderstedt>
2
Springer Gabler <Firma>
2
Verlag Dr. Kovač
2
Enquête-Kommission Zukunftssicherung im Kfz-Gewerbe
1
Gesellschaft zur Erforschung des Markenwesens
1
Goethe-Universität Frankfurt am Main
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Logos Verlag Berlin
1
Markendialog <14, 2010, Berlin>
1
Verlag Franz Vahlen
1
Verlagshaus Monsenstein & Vannerdat OHG
1
more ...
less ...
Published in...
All
Best practice der Markenführung
14
Cases on branding strategies and product development : successes and pitfalls
13
The journal of brand management : an international journal
13
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
10
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
10
International journal of advertising : the quarterly review of marketing communications
10
Employer Branding : Arbeitgeber positionieren und präsentieren
9
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
9
Harvard business review : HBR
8
Harvard-Business-Manager : das Wissen der Besten
8
Journal of marketing management : MM
8
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
7
Social Branding : Strategien - Praxisbeispiele - Perspektiven
7
Brands : interdisciplinary perspectives
6
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
6
Journal of business research : JBR
6
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
5
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
5
European journal of marketing : EJM
5
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
5
Markenführung in strukturell veränderten Märkten : Markendialog, Februar 2010
5
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
5
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
4
Building corporate identity, image and reputation in the digital era
4
City branding : theory and cases
4
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
4
International journal of retail & distribution management
4
International studies of management and organization
4
Marketing intelligence & planning
4
The international review of retail, distribution and consumer research
4
Trademarks, brands, and competitiveness
4
Corporate brand and corporate reputation
3
Designing and communicating experience
3
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
3
Europäische Hochschulschriften / 5
3
Finance, Economics, and Industry for Sustainable Development : Proceedings of the 4th International Scientific Conference on Sustainable Development (ESG 2023), St. Petersburg 2023
3
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
3
Innen beginnen : von der internen Kommunikation zum Internal Branding
3
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
3
Swarm Branding : Markenführung im Zeitalter von Web 2.0
3
more ...
less ...
Source
All
ECONIS (ZBW)
587
Showing
1
-
10
of
587
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Technologies of eco-branding of the region's industrial complex
Davidenko, Lyudmila M.
;
Miller, Maxim A.
;
Sherimova, …
- In:
Finance, Economics, and Industry for Sustainable …
,
(pp. 413-423)
.
2024
Persistent link: https://www.econbiz.de/10014581183
Saved in:
2
How innovation types drive consumers' brand perception : the innovation-brand-interplay of tech giants
Steffl, Jonas
;
Emes, Jutta
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 171-216)
.
2023
Persistent link: https://www.econbiz.de/10014276983
Saved in:
3
The marketing agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
Saved in:
4
Please do not buy our brand : how consumers respond to green-demarketing messages
Herm, Steffen
;
Möller-Herm, Jana
;
Wache, Catalina
; …
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 105-118)
.
2023
Persistent link: https://www.econbiz.de/10014276969
Saved in:
5
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
6
Omnichannel customer journeys : fragments of a never-ending story?
Both, Alina
;
Steinmann, Sascha
;
Chrysochou, Polymeros
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-38)
.
2022
Persistent link: https://www.econbiz.de/10013281203
Saved in:
7
Impact of user participation behavior and participation emotion on quality of users' ideas in the virtual brand community
Gao, Xin
;
Xu, Guangyi
;
Wang, Gesi
;
Xu, Jianzhong
- In:
Economics and Finance Readings : Selected Papers from …
,
(pp. 69-84)
.
2022
Persistent link: https://www.econbiz.de/10013369882
Saved in:
8
From Chambord's brand equity to the construction of a touristic destination's image : a reductive marketing approach
Agbokanzo, Koffi Selom
;
Tanchoux, Philippe
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 223-245)
.
2022
Persistent link: https://www.econbiz.de/10013338080
Saved in:
9
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
10
Reputation of family-owned businesses : parent companies vs. their brands in the context of global pandemic
Markovič, Peter
;
Pollák, František
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 917-937)
.
2024
Persistent link: https://www.econbiz.de/10014575120
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->