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Markenführung
Consumer behaviour
15
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Brand management
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5
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5
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Sierra, Jeremy J.
7
Taute, Harry A.
7
Lee, Byung-Kwan
2
Carter, Larry L.
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Heiser, Robert S.
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Maher, Amro A.
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The journal of brand management : an international journal
3
Asia Pacific journal of marketing and logistics
1
Journal of food products marketing
1
Sport marketing in a global environment : strategic perspectives
1
The journal of product & brand management
1
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ECONIS (ZBW)
7
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1
Sport fans' defense of the tribal brand : exploring determinants across two continents
Sierra, Jeremy J.
;
Taute, Harry A.
;
Lee, Byung-Kwan
- In:
Sport marketing in a global environment : strategic …
,
(pp. 142-160)
.
2022
Persistent link: https://www.econbiz.de/10013475266
Saved in:
2
Brand tribalism in technology and sport : determinants and outcomes
Sierra, Jeremy J.
;
Taute, Harry A.
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 209-225
Persistent link: https://www.econbiz.de/10012060060
Saved in:
3
A brand foci model to explain achievement needs : a contradictory explanation
Sierra, Jeremy J.
;
Taute, Harry A.
;
Lee, Byung-Kwan
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
4
,
pp. 743-758
Persistent link: https://www.econbiz.de/10011791962
Saved in:
4
A sequential process of brand tribalism, brand pride and brand attitude to explain purchase intention : a cross-continent replication study
Taute, Harry A.
;
Sierra, Jeremy J.
;
Carter, Larry L.
; …
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 239-250
Persistent link: https://www.econbiz.de/10011744448
Saved in:
5
Determinants of intentions to purchase unhealthy food and beverage options : a dual-process theoretical perspective
Sierra, Jeremy J.
;
Taute, Harry A.
;
Turri, Anna M.
- In:
Journal of food products marketing
21
(
2015
)
5
,
pp. 503-520
Persistent link: https://www.econbiz.de/10011432320
Saved in:
6
Perceived needs and emotional responses to brands : a dual-process view
Taute, Harry A.
;
Peterson, Jeff
;
Sierra, Jeremy J.
- In:
The journal of brand management : an international journal
21
(
2014
)
1
,
pp. 23-42
Persistent link: https://www.econbiz.de/10010234573
Saved in:
7
Consumer racial profiling in retail environments : a longitudinal analysis of the impact on brand image
Sierra, Jeremy J.
;
Heiser, Robert S.
;
Williams, Jerome D.
; …
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 79-96
Persistent link: https://www.econbiz.de/10008659814
Saved in:
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