//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Tran, Trang"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenführung
Viet Nam
12
Vietnam
12
Brand image
11
Consumer behaviour
11
Konsumentenverhalten
11
Markenimage
11
Brand management
10
China
10
Beziehungsmarketing
7
Brand
7
Markenartikel
7
Relationship marketing
7
Coronavirus
6
Developing countries
6
Entwicklungsländer
6
Infrastructure investment
6
Infrastrukturinvestition
6
Internet marketing
5
Mobile Anwendung
5
Mobile application
5
Online-Marketing
5
Privatisierung
5
Privatization
5
Social Web
5
Social web
5
Advertising effects
4
Air pollution
4
Brand loyalty
4
COVID-19
4
Capital structure
4
Corporate Governance
4
Corporate governance
4
Cote d'Ivoire
4
Elfenbeinküste
4
Firm performance
4
Großunternehmen
4
High-speed rail
4
Hochgeschwindigkeitsverkehr
4
Kapitalstruktur
4
more ...
less ...
Online availability
All
Undetermined
9
Free
1
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Tran, Trang
5
Tran, Trang P.
5
Guzman, Francisco
2
Lin, Chien-Wei
2
Taylor, Erik C.
2
Baalbaki, Sally
1
Blanchflower, Tiffany M.
1
Blankson, Charles
1
Fabrize, Robert
1
Gugenishvili, Ilia
1
Ketron, Seth
1
Kowalczyk, Christine M.
1
Mai, Enping
1
May, McKenzie
1
Muldrow, Adrienne F.
1
Paswan, Audhesh K.
1
Sen, Sandipan
1
Shanahan, Tyler
1
Taylor, David
1
Tran, Gina A.
1
Van Steenburg, Eric
1
Wen, Chao
1
more ...
less ...
Published in...
All
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Journal of consumer marketing
1
Journal of marketing communications
1
Journal of marketing theory and practice : JMTP
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of strategic marketing
1
Services marketing quarterly
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
2
Examining the effects of Facebook's personalized advertisements on brand love
Tran, Trang
;
Blanchflower, Tiffany M.
;
Lin, Chien-Wei
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014447780
Saved in:
3
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
4
Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang
;
Taylor, David
;
Wen, Chao
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
Saved in:
5
This ad's for you : how personalized SNS advertisements affect the consumer-brand relationship
Tran, Trang
;
Sen, Sandipan
;
Van Steenburg, Eric
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
Saved in:
6
Understanding key factors motivating customers to purchase brands via brand apps : a service dominant logic perspective
Tran, Trang P.
;
May, McKenzie
;
Kowalczyk, Christine M.
- In:
Services marketing quarterly
43
(
2022
)
1
,
pp. 67-86
Persistent link: https://www.econbiz.de/10012801857
Saved in:
7
Enhancing brand equity of branded mobile apps via motivations : a service-dominant logic perspective
Tran, Trang P.
;
Mai, Enping
;
Taylor, Erik C.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 239-251
Persistent link: https://www.econbiz.de/10012494089
Saved in:
8
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
9
National versus private brand : a regulatory focus perspective
Tran, Trang P.
;
Guzman, Francisco
;
Paswan, Audhesh K.
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012305169
Saved in:
10
Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler
;
Tran, Trang P.
;
Taylor, Erik C.
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->